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3 TYPICAL
GOOGLE ADS
MISTAKES
addimarketing.com
andhowtofixthem
ANDREY KISSELEV
001
They are
related to
addimarketing.com 002
conversions
ads
keywords
Conversion
configurations
addimarketing.com 003
Check Attribution model
setting is often to the
Last click, which is default
setting. 
This is incorrect.
addimarketing.com 004
To fix this, open Tools &
Settings, conversions, and
open your conversion
action screen. Locate the
Attribution model at the
bottom of the page. If it is
set to Last click, change
Attribution model to
Position-based.
addimarketing.com 005
Too often ad groups inside
the campaign have only
one ad.
ADS
addimarketing.com 006
You want to have at least
three ads per ad group.
Duplicate your existing ad
and change the headline.
That’s two ads. Then,
Create a Responsive
Search Ad. In it, put at
least 5 headlines and two
descriptions.
addimarketing.com 007
I often see 30 or more
keywords in an ad group,
and most of them are not
even getting any views.
You want to have no more
than 10-15 keywords in
any ad group.
KEYWORDS
addimarketing.com 008
Delete the keywords with
no or low number of
impressions in the last 90
days. Next, delete close
variants. If you still have
too many keywords,
repeat the drill with higher
limit of impressions.
THANK
YOU!
addimarketing.com
ANDREY KISSELEV
Follow me to learn more
about Google Ads marketing
double tap if you liked it!

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3 typical mistakes in long-running google ads campaigns and how to fix them.