1. 1
Singapore – Japan
Franchise bridge business
Japan food culture Pte. Ltd.
Akihiko Koga
12/2/2015

2. About myself
• Age 43
• 1994-2007 financial services business
Specialized in retail marketing
• 2008-present Director, Basic Inc.
Engaged in business, matching Franchisor and
Franchisee in Japan
• 2012-present CEO, JFC
Supporting Japanese Franchisors to expand
their business overseas
2

3. 3
About JFC
Japan food culture pte. ltd.
Established : 24/7/2012
Address : 137 Telok Ayer Street #05-07, SINGAPORE
068906
Capital : SGD 650,000
Employees: 21 (Japanese：5, Local：16)
Business: Supporting outbound business of Japanese
Franchise Chain, i.e. Master Franchisor business and
restaurant operation
Restaurants: 3 shops (own：2, FC：1）

4. Business Framework
“Cloud area franchiser”
Japanese franchisers
Expand business overseas
Area master franchiser
CONFIDENTIAL
WHOSE
WHAT
HOW

5. 5
Japanese Food Popularity Overseas
Japanese Food popularity
in ASEAN countries
×
Due to language, culture,
knowledge, distance barrier,
Number of over 100 shops
mega Japanese franchise
outside Japan is ONLY
9 Chains
Restaurant Business size in
Japan is SGD 260 Billion
Huge gap btw needs
and supply
=White Space
Tamoya Sinagapore

6. Strength of franchise
Brand, Name value
Broad connection with business
partners
Buying power, scale merit
Systematic operation, manual
Management support
○
△
×
×
×
Elements Overseas

7. Human Resource
Supervising Function
• Supervising management
• Checking on QSC
• Planning and executing
promotion
• Training human resource
Development Function
• Meeting and selecting franchisees
• Searching and renting shop
location
• Negotiating contracts
• Opening restaurants
Outbound function
• Being based abroad
• Communicating in English
• Building overseas network
• Studying local laws and
regulations
• Understanding local culture and
people
Franchise Business Function Overseas Business Function
Key is the human resource, capable of playing the roles below

8. 8
One way of “outbound”
Each Franchise head office
Udon
Yakitori
Ramen
Curry
Sushi
Tendon
Gyu-don

9. 9
JFC Way of “outbound”
Each Franchise Head office
Udon
Yakitori
Ramen
Curry
Sushi
Tendon
Gyu-don

10. Partnering up with entities capable of operating more than 10 shops
Business Structure
Japanese franchiser
JFC
Local partner
shop shop shop shopshop shopshop shop shop shop
Operation profit：10-20％
Brand, recipe, manual
Initial set up, training, supervising
Investment,
Operation

11. 11
JFC’s Strength
Basic Inc. (Japan)
Operating the largest franchise
matching portal website in Japan
Strong connection with many various
Franchise owners
JFC (Singapore)
Knowhow acquired through managing
and operating as Area Franchisor and
restaurant operator
Trust from both Japanese Franchise
owners and local partners
⇒differenciating JFC from competitors
Basic Inc. (Japan)
Web marketing skill and knowhow
Vast network with local food trading
companies, restaurant designers and
constructors
Knowhow in marketing and increasing
restaurant traffic via SNS.
⇒more than 35,000 fans on Facebook
in opening year
LF (Singapore)
Business network built through
investment in ASEAN
Strong connection with many overseas
leading companies
source strength

12. Sanuki udon
“Tamoya”
Singapore
12
About Our Work

13. About Tamoya Japan

14. Tamoya Singapore

15. Tamoya Singapore location
Liang court SC In Clark quay China town point SC In Chinatown
United Square SC In Novena

16. 16
Quality check and Udon event

17. CONFIDENTIAL
Tamoya Singapore facts
Sales: SGD 280,000/ month
Number of customer: 25,500/month
Avg spending: SGD 10.50
Avg Tempura/customer : 1.7pcs

18. Localize?

19. 19
Rank Item Price Share
1 Prawn Tempura 2.6 14.2%
2 Mushroom Shitake 1.4 12.1%
3 Chikuwa Tempura 2.0 11.9%
4 Kakiage 2.0 9.0%
5 Eggplant Tempura 1.4 7.3%
6 Croquette 1.8 6.8%
7 Pumpkin Tempura 1.2 6.6%
8 Sweet potato Tempura 1.6 6.2%
9 Horse mackerel fried 1.8 6.1%
10 Sausage Tempura 1.8 5.1%
Tempura Ranking

20. CONFIDENTIAL
Key Success 3: Marketing
NHK Ohayo Nippon Mediacorp Channel news Asia

21. “ Sanpo Yoshi”
means “Three Parties Benefit” (from the business)
Three Parties are
- buyer benefits
- Seller benefits
- Society benefits
21
JFC Aspiration
Japanese Traditional Business Tips

22. 1. Overseas Business Partners:
Benefit from new business model
2. Overseas Consumers:
Benefit from access to authentic Japanese food
3. Japanese Franchise Owners:
Benefit from overseas business expansion
4. Employees：
Benefit from experience in overseas business
5. JFC :
Benefit from business opportunities
JFC Aspiration
JFC aspires “ Five Parties Benefit”

23. 23
Lastly…
Strong connection with more than
140 leading Franchise Owners
multiple inquires from overseas
about joining Tamoya Franchise

24. Contact us should you have
-interest in Japanese Franchisee business,
-any friends or colleagues or business partner
who have such interest, or
-interest in investing in our business model, etc.
https://www.facebook.com/akihiko.koga
24
Thank you!

25. Introduction of Resident Director
1997 Industrial Bank of Japan
2001 Japan Bank for International Cooperation
In charge of energy sectors in Sri Lanka, Bangladesh and Vietnam
2004 Japan Asia Investment Company
Head of South East Asia
2013 Lingua Franca Holdings Pte. Ltd.
Lingua Franca Holdings Pte. Ltd.
CEO
Hideaki Fujiyama

26. For JFC, we continue to support
(1) demand estimate for various type of brand and food in ASEAN, and
(2) findings of appropriate partners to the brand owner in Japan.
Our advantage is:
- to have extensive experiences in finding partners, strengthening business
relationship, negotiation on the terms and conditions of alliance/investment;
- to have diverse local networks in South East Asia.
M&A Consulting
Business Profile：
M&A Consulting in South East Asia
Company Set-
up, Accounting,
etc