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Japanfoodculture wasabi12022015

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Presentation material for an event "From Japan to Singapore~
Overseas business expansion in ASEAN."

Published in: Business
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Japanfoodculture wasabi12022015

  1. 1. 1 Singapore – Japan Franchise bridge business Japan food culture Pte. Ltd. Akihiko Koga 12/2/2015
  2. 2. About myself • Age 43 • 1994-2007 financial services business Specialized in retail marketing • 2008-present Director, Basic Inc. Engaged in business, matching Franchisor and Franchisee in Japan • 2012-present CEO, JFC Supporting Japanese Franchisors to expand their business overseas 2
  3. 3. 3 About JFC Japan food culture pte. ltd. Established : 24/7/2012 Address : 137 Telok Ayer Street #05-07, SINGAPORE 068906 Capital : SGD 650,000 Employees: 21 (Japanese:5, Local:16) Business: Supporting outbound business of Japanese Franchise Chain, i.e. Master Franchisor business and restaurant operation Restaurants: 3 shops (own:2, FC:1)
  4. 4. Business Framework “Cloud area franchiser” Japanese franchisers Expand business overseas Area master franchiser CONFIDENTIAL WHOSE WHAT HOW
  5. 5. 5 Japanese Food Popularity Overseas Japanese Food popularity in ASEAN countries × Due to language, culture, knowledge, distance barrier, Number of over 100 shops mega Japanese franchise outside Japan is ONLY 9 Chains Restaurant Business size in Japan is SGD 260 Billion Huge gap btw needs and supply =White Space Tamoya Sinagapore
  6. 6. Strength of franchise Brand, Name value Broad connection with business partners Buying power, scale merit Systematic operation, manual Management support ○ △ × × × Elements Overseas
  7. 7. Human Resource Supervising Function • Supervising management • Checking on QSC • Planning and executing promotion • Training human resource Development Function • Meeting and selecting franchisees • Searching and renting shop location • Negotiating contracts • Opening restaurants Outbound function • Being based abroad • Communicating in English • Building overseas network • Studying local laws and regulations • Understanding local culture and people Franchise Business Function Overseas Business Function Key is the human resource, capable of playing the roles below
  8. 8. 8 One way of “outbound” Each Franchise head office Udon Yakitori Ramen Curry Sushi Tendon Gyu-don
  9. 9. 9 JFC Way of “outbound” Each Franchise Head office Udon Yakitori Ramen Curry Sushi Tendon Gyu-don
  10. 10. Partnering up with entities capable of operating more than 10 shops Business Structure Japanese franchiser JFC Local partner shop shop shop shopshop shopshop shop shop shop Operation profit:10-20% Brand, recipe, manual Initial set up, training, supervising Investment, Operation
  11. 11. 11 JFC’s Strength Basic Inc. (Japan) Operating the largest franchise matching portal website in Japan Strong connection with many various Franchise owners JFC (Singapore) Knowhow acquired through managing and operating as Area Franchisor and restaurant operator Trust from both Japanese Franchise owners and local partners ⇒differenciating JFC from competitors Basic Inc. (Japan) Web marketing skill and knowhow Vast network with local food trading companies, restaurant designers and constructors Knowhow in marketing and increasing restaurant traffic via SNS. ⇒more than 35,000 fans on Facebook in opening year LF (Singapore) Business network built through investment in ASEAN Strong connection with many overseas leading companies source strength
  12. 12. Sanuki udon “Tamoya” Singapore 12 About Our Work
  13. 13. About Tamoya Japan
  14. 14. Tamoya Singapore
  15. 15. Tamoya Singapore location Liang court SC In Clark quay China town point SC In Chinatown United Square SC In Novena
  16. 16. 16 Quality check and Udon event
  17. 17. CONFIDENTIAL Tamoya Singapore facts Sales: SGD 280,000/ month Number of customer: 25,500/month Avg spending: SGD 10.50 Avg Tempura/customer : 1.7pcs
  18. 18. Localize?
  19. 19. 19 Rank Item Price Share 1 Prawn Tempura 2.6 14.2% 2 Mushroom Shitake 1.4 12.1% 3 Chikuwa Tempura 2.0 11.9% 4 Kakiage 2.0 9.0% 5 Eggplant Tempura 1.4 7.3% 6 Croquette 1.8 6.8% 7 Pumpkin Tempura 1.2 6.6% 8 Sweet potato Tempura 1.6 6.2% 9 Horse mackerel fried 1.8 6.1% 10 Sausage Tempura 1.8 5.1% Tempura Ranking
  20. 20. CONFIDENTIAL Key Success 3: Marketing NHK Ohayo Nippon Mediacorp Channel news Asia
  21. 21. “ Sanpo Yoshi” means “Three Parties Benefit” (from the business) Three Parties are - buyer benefits - Seller benefits - Society benefits 21 JFC Aspiration Japanese Traditional Business Tips
  22. 22. 1. Overseas Business Partners: Benefit from new business model 2. Overseas Consumers: Benefit from access to authentic Japanese food 3. Japanese Franchise Owners: Benefit from overseas business expansion 4. Employees: Benefit from experience in overseas business 5. JFC : Benefit from business opportunities JFC Aspiration JFC aspires “ Five Parties Benefit”
  23. 23. 23 Lastly… Strong connection with more than 140 leading Franchise Owners multiple inquires from overseas about joining Tamoya Franchise
  24. 24. Contact us should you have -interest in Japanese Franchisee business, -any friends or colleagues or business partner who have such interest, or -interest in investing in our business model, etc. https://www.facebook.com/akihiko.koga 24 Thank you!
  25. 25. Introduction of Resident Director 1997 Industrial Bank of Japan 2001 Japan Bank for International Cooperation In charge of energy sectors in Sri Lanka, Bangladesh and Vietnam 2004 Japan Asia Investment Company Head of South East Asia 2013 Lingua Franca Holdings Pte. Ltd. Lingua Franca Holdings Pte. Ltd. CEO Hideaki Fujiyama
  26. 26. For JFC, we continue to support (1) demand estimate for various type of brand and food in ASEAN, and (2) findings of appropriate partners to the brand owner in Japan. Our advantage is: - to have extensive experiences in finding partners, strengthening business relationship, negotiation on the terms and conditions of alliance/investment; - to have diverse local networks in South East Asia. M&A Consulting Business Profile: M&A Consulting in South East Asia Company Set- up, Accounting, etc

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