Your brand is who you are and what you stand for, including values, competencies, attitudes, vision, mission, personality and appearance. The combined sum of everything you are and how you project it to others, whether online or offline, is your brand. Therefore, if your name is only attached to a single blog, that blog becomes your personal eBrand. If you have commented on ten blogs, and have three social network profiles, then the sum of that participation and creation is your brand—it is how people perceive you
The new approach is about building a powerful personal brand and attracting job opportunities directly into your doorstep. How do you do this? You become a content producer instead of just a consumer and the number one way to do that on the web is to launch a blog that centers around both your expertise and passions.
O f those hiring managers who have screened job candidates via social networking profiles, one-third (34 percent) reported they found content that caused them to dismiss the candidate from consideration.
On the other hand, social networking profiles gave some job seekers an edge over the competition. Twenty-four percent of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate. Top factors that influenced their hiring decision included:
Take what you’re passionate about and have the biggest brainstorm session of your life. You need to be passionate to be committed to this project because it requires a lot of writing, creativity and consistency in order for it to actually help you. A blog is a non-intrusive, harmless and generous way of getting recruiters interested in your brand, without you even asking for a job! Make the recruiters fall in love with you and only send you opportunities that are related to your blog content, so you end up happy in the end. This works a lot and is expected for new-age marketing jobs that require experience in social media and can even help you jump-start a new business off of your blog platform. By pulling recruiters into your world, you are able to impress them with what you want them to see and they can make a quick decision whether to hire you or not, without you hearing about rejection. Start a blog today using Wordpress.com (for beginners) or install Wordpress.org onto your own host (such as GoDaddy or Bluehost ).
When you smile Kampanye Roy Suryo Screening Kepemimpinan
Guntar on personal branding
with akhmad Guntar
<ul><li>Personal branding a process where individuals differentiate themselves from a crowd by articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message to achieve a specific goal. </li></ul>