In a relatively short time, selling via social media has dramatically changed – and improved – how sales reps find, connect with, and engage prospective buyers along their path to purchase. Simply put, sales reps that excel at social selling are helping their organizations drive significantly higher revenues. Those organizations that bet big on this winning approach sooner than later will outpace their competitors and significantly impact the top line.
Rather than start from scratch, you and your team can learn from the sales organizations succeeding with social selling. Read on to understand how effective social selling translates into a competitive advantage, best practices employed by leading companies, and ways that your organization can transform its sales approach now to drive better results.