Social Media Marketing for small businesses

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This is a Lunch and Learn presentation about Social Media Marketing for Small Businesses. The event was hosted by AlphaGraphics in North Liberty, IA

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Social Media Marketing for small businesses

  1. 1. Social Media Marketing <ul><li>For Small Businesses </li></ul>
  2. 2. Intro… <ul><li>Angie Kellogg, Owner of CARIGRAPHICS </li></ul><ul><li>I’m from Iowa City since 1985 </li></ul><ul><li>Went to The University of IA to be a designer </li></ul><ul><li>Started CARIGRAPHICS in 1994 - as a design company </li></ul>
  3. 3. Story… <ul><li>Not an expert - always learning more </li></ul><ul><li>I fell into social media - it started as a hobby </li></ul><ul><li>Now, I have 6 brands </li></ul><ul><li>Work is split 85/15 (social media/design) </li></ul>
  4. 4. Daily… <ul><li>Daily, the search is ON! </li></ul><ul><li>I find myself talking about many different topics… </li></ul><ul><li>Gluten-free recipes, tools, movies, news, jewelry, printing, and pets </li></ul><ul><li>It is constantly changing - but I like that </li></ul>
  5. 5. It’s all about sharing <ul><li>Today, I want to give you some tips I’ve learned </li></ul><ul><li>Some tips that I’ve learned from others </li></ul><ul><li>Some facts about social media marketing - that are pretty incredible </li></ul><ul><li>And, what I recommend </li></ul>
  6. 6. Tips I’ve learned… <ul><li>#1- Build your reputation </li></ul><ul><li>#2- Schedule time for social media </li></ul><ul><li>#3- Use tools that save time </li></ul><ul><li>#4- Give customers ownership - find out what matters to them </li></ul><ul><li>#5- Make it fun - start a contest </li></ul>
  7. 7. Tips from others… <ul><li>#6- Create fascinating and enchanting content (Guy Kawasaki) </li></ul><ul><li>#7- Don’t reinvent, observe </li></ul><ul><li>#8- Review stats, find what works </li></ul><ul><li>#9- Content isn’t just text </li></ul><ul><li>#10- Don’t try to do it all! </li></ul>
  8. 8. Facts about social media… <ul><li>Over 50% of the world’s population is under 30 years old, 96% of them have joined a social network </li></ul><ul><li>Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… </li></ul><ul><li>Facebook added over 200 million users in less than a year </li></ul><ul><li>Over 300,000 businesses have a presence on Facebook and roughly 1/3 of these are small businesses. </li></ul>
  9. 9. Blogs are good… <ul><li>There are over 200,000,000 Blogs </li></ul><ul><li>Because of the speed in which social media enables communication, word of mouth now becomes world of mouth </li></ul><ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content </li></ul><ul><li>78% of consumers trust peer recommendations, Only 14% trust advertisements </li></ul>
  10. 10. Brand advocates… <ul><li>Facebook has more than 400 million active users </li></ul><ul><li>50% of FB’s active users log on in any given day </li></ul><ul><li>Average user has 130 Friends </li></ul><ul><li>People spend over 500 billion minutes per month on Facebook </li></ul>
  11. 11. My best advice… <ul><li>Start as soon as you can </li></ul><ul><li>First in your industry to participate - means great rewards </li></ul><ul><li>You’re customers will love you even more </li></ul><ul><li>Great way to reach a new customer base </li></ul>
  12. 12. Get social - have a plan! <ul><li>Start a blog - share your knowledge </li></ul><ul><li>Create a Fan Page for your business - have fun </li></ul><ul><li>Start tweeting - gain followers, customers, feedback, and brand awareness </li></ul><ul><li>Support your social media strategy with outbound marketing efforts </li></ul>
  13. 13. Questions? The information was collected from Socialnomics (a social media blog), Marketing Professionals: Marketing Resources for Marketing Professionals, and NewSalesEconomy.com.
  14. 14. Contact Info Email: [email_address] Facebook: www.facebook.com/CARIGRAPHICS Twitter: www.twitter.com/CARIGRAPHICS

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