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InMovieProductPlacements.              LOGO
IN Movie Product          Placement.“There is nothing accidental in a frame of a movie Like“Bodyguard 2011” & “Don 2006.”...
Inclusion of branded products, logos, or insignia in a movie is called PVPPlug versus Placement: a “plug” is an on-came...
Brand placement had a significant effect on brand image.Placements can be effective even if they are not consciously rec...
How It works? This may seem a bit confusing, but really, its quite simple. The  majority of us are getting tired of ads. ...
Types of placementsVisual: a branded product serves as a prop in the scenery or backgroundAudible: A character refers to...
Audi Q7 – Bodyguard2011.(type- Visual).                       LOGO
Some More Stills!.                     LOGO
Audi Q7 Audible &      visual                    LOGO
Sony Vaio Laptop(type- visual & integral.)                             LOGO
Some More Stills from      movie.                        LOGO
Sony Laptop(Integral & visual)                      LOGO
Blackberry Mobile!(type-visual)                     LOGO
BlackBerry Mobile(audible Type)                    LOGO
BlackBerry(Audible & integral)                       LOGO
Don 2006.            LOGO
Motorola Phone (type-       visual)                        LOGO
Motorola phone(integral &visual type)                          LOGO
Oakley Sunglasses (Type – visual)                    LOGO
THANK YOU!PRESENTATION BY:  AKIB SIDDIQUI     FU1, 02.                   LOGO
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Product placement akib

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Product placement akib

  1. 1. InMovieProductPlacements. LOGO
  2. 2. IN Movie Product Placement.“There is nothing accidental in a frame of a movie Like“Bodyguard 2011” & “Don 2006.” LOGO
  3. 3. Inclusion of branded products, logos, or insignia in a movie is called PVPPlug versus Placement: a “plug” is an on-camera mention of a brand, usually delivered by a celebrity. Placement usually integrates a brand into a scene or story line. LOGO
  4. 4. Brand placement had a significant effect on brand image.Placements can be effective even if they are not consciously recalledAbout 70% of visual exposures are less than five seconds. LOGO
  5. 5. How It works? This may seem a bit confusing, but really, its quite simple. The majority of us are getting tired of ads. Todays consumer is inundated with advertising everywhere: billboards, magazines, buses, newspapers, the Internet... And these are just the usual suspects. More and more ad-space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes-- we see ads all day. When its a product placement. Once mainly found only on the big screen, product placement has been making quite a few appearances on TV .In this article, well explain what product placement is and examine how it is used in movies, television. LOGO
  6. 6. Types of placementsVisual: a branded product serves as a prop in the scenery or backgroundAudible: A character refers to a brand by nameUse: A character uses a productIntegrated: the brand is integrated into the story line.  Integrated placements are the most effectiveVirtual placements: (digitally added after the fact)Lets see some of Examples!!!. LOGO
  7. 7. Audi Q7 – Bodyguard2011.(type- Visual). LOGO
  8. 8. Some More Stills!. LOGO
  9. 9. Audi Q7 Audible & visual LOGO
  10. 10. Sony Vaio Laptop(type- visual & integral.) LOGO
  11. 11. Some More Stills from movie. LOGO
  12. 12. Sony Laptop(Integral & visual) LOGO
  13. 13. Blackberry Mobile!(type-visual) LOGO
  14. 14. BlackBerry Mobile(audible Type) LOGO
  15. 15. BlackBerry(Audible & integral) LOGO
  16. 16. Don 2006. LOGO
  17. 17. Motorola Phone (type- visual) LOGO
  18. 18. Motorola phone(integral &visual type) LOGO
  19. 19. Oakley Sunglasses (Type – visual) LOGO
  20. 20. THANK YOU!PRESENTATION BY: AKIB SIDDIQUI FU1, 02. LOGO

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