Socmed for business akber by @pasarsapi

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materi kelas #AkberSMR "Scomed For Business" with @pasarsapi,

30/11/2013 kelas dimulai jam 12 siang :) info lebih lanjut bisa cek twitter @akberSMR

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Socmed for business akber by @pasarsapi

  1. 1. Social Media for Business @pasarsapi 2013
  2. 2. Social Media Landscape
  3. 3. Data pengguna internet dan mobile
  4. 4. Business on Social Media
  5. 5.  Awarness  Promotion/Marketing  Sales  Monitor brand/ competitor  Customer Care  CSR / movement  reputasi
  6. 6. awarness
  7. 7. Promotion/ marketing
  8. 8. sales
  9. 9. Monitoring
  10. 10. Customer Care
  11. 11. CSR/ Social Movement
  12. 12. reputasi
  13. 13. 4 point utama Campaign di Social Media STRATEGI CONTENT MEASUREMENT CHANNEL
  14. 14. Strategi • Riset di online • Strategi dibangun berdasarkan riset • Tentukan target audience • Pilih tools / channel • Budget
  15. 15. Target market • Ada berapa segmen • Visualkan setiap segment, pelajari perilakunya • Tentukan cara berkomunikasi sesuai segment, baik content maupun channel
  16. 16. Channel Social Media Channel : •Facebook •Twitter •Youtube •Blog •Kaskus •Others : Instagram, LinkedIn, Foursquare, Pinterest, Google+, etc
  17. 17. Content
  18. 18. • Teks • Link • Visual : foto, video, animasi • Activity : Games, kuis, social movement, etc • Voice
  19. 19. 4:1 Komposisi content
  20. 20. Content is KING Distribution is KINGKONG Danny Oey - Mindtalk
  21. 21. Measurement
  22. 22. Tools monitoring & measurement
  23. 23. Optimizing • Buzzer/influencer/ KOL • ads
  24. 24. waktu • Tentukan waktu posting sesuai dengan “crowd” masing2 target audience • Gunakan monitoring tools untuk memahami “peak session” dari target audience
  25. 25. How to communicate in social media • • • • • • • • Tell the truth Genuine Humanize your social media Always remember that whatever you do on the social media is public Create conversation Understand the Company & social media ethics Iteractive but do NOT reactive. Be wise. Think before posting
  26. 26. Etika  Saat ini belum ada etika yang disusun secara khusus untuk promosi di online  Ikuti aturan masing-masing channel  Gak boleh spamming  Gak boleh Tag-ing sembarang  Tidak SARA, Porno, atau mendiskriditkan produk/orang lain  Etika yang berlaku di industri advertising dan PR bisa dijadikan acuan  Ukurlah diri sendiri, jika kamu merasa terganggu dengan metode promosi tertentu jangan digunakan
  27. 27. Karir di Social Media  Social Media Admin  Social Media Manager / Community Manager  Social Media Analyst  Content Manager / Editor / Copy writing/ Visual  Social Media developer  Social Media placement
  28. 28. Email : ainunch@yahoo.com Twitter : @pasarsapi Facebook : Ainun Chomsun

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