Magic KingdomBy: Ashley KaufmanNMDL Final Presentation4.24.10<br />
Challenges and Goals<br />Goals:<br /><ul><li>Increase Online Ticket Sales
Build Relationships with Consumers Online
Make Park Visitors Prefer Magic Kingdom Over Other Theme Parks</li></ul>Challenges:<br /><ul><li>All Walt Disney WorldThem...
NeedtoDifferentiateMagicKingdomfromOtherParks</li></li></ul><li>We’re GoingtoMagicKingdom!<br /><ul><li>Thecampaignthemeis...
PeopleneedtoseeMagicKingdom as a specialexperience at Walt Disney World
Thethemeismeanttogetpeople as excitedabouttheMagicKingdomas theywouldbeiftheirfavoriteteamjustwon theSuperBowl</li></li></...
To Connect with Users:
Have Photo Contests
Have Trivia Contests
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My Final Project: Magic Kingdom

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My Final Project: Magic Kingdom

  1. 1. Magic KingdomBy: Ashley KaufmanNMDL Final Presentation4.24.10<br />
  2. 2. Challenges and Goals<br />Goals:<br /><ul><li>Increase Online Ticket Sales
  3. 3. Build Relationships with Consumers Online
  4. 4. Make Park Visitors Prefer Magic Kingdom Over Other Theme Parks</li></ul>Challenges:<br /><ul><li>All Walt Disney WorldThemeParks are AdvertisedEqually
  5. 5. NeedtoDifferentiateMagicKingdomfromOtherParks</li></li></ul><li>We’re GoingtoMagicKingdom!<br /><ul><li>Thecampaignthemeis “We’reGoingtoMagicKingdom!”
  6. 6. PeopleneedtoseeMagicKingdom as a specialexperience at Walt Disney World
  7. 7. Thethemeismeanttogetpeople as excitedabouttheMagicKingdomas theywouldbeiftheirfavoriteteamjustwon theSuperBowl</li></li></ul><li> and <br /><ul><li>Create a Fan Page for Magic Kingdom
  8. 8. To Connect with Users:
  9. 9. Have Photo Contests
  10. 10. Have Trivia Contests
  11. 11. Have Status Updates with Character Locations, Parade Updates, and Much More
  12. 12. Create a Magic Kingdom account
  13. 13. To Connect with Users:
  14. 14. Promote the Contests on Facebook
  15. 15. Create Trends about the Magic Kingdom #AtTheMagicKingdom…</li></li></ul><li>Google AdWords<br />
  16. 16. Something Magical is Happening at Magic Kingdom <br /><ul><li>The Magic Kingdom Blog
  17. 17. Discuss All the New Magical Happenings at Magic Kingdom
  18. 18. Talk about:
  19. 19. Restaurants
  20. 20. Parades
  21. 21. Rides
  22. 22. Shows
  23. 23. Special Events</li></li></ul><li>DidYouSeethat Magic Kingdom Video onYouTube?<br /><ul><li>Create a YouTubechannel
  24. 24. Exclusive videos of specialevents
  25. 25. Concerts
  26. 26. Parades
  27. 27. Exclusive videos of characters
  28. 28. Doingscavengerhunts
  29. 29. Riding popular rides
  30. 30. RacingdownMainStreet
  31. 31. Exclusive videos shot in Cinderella’sCastle</li></li></ul><li>PublicRelations<br /><ul><li>Create Digital Press Releases
  32. 32. Talk with Visitors and Get Exclusive Stories
  33. 33. Integrate Stories with Facebook, Twitter, and YouTube
  34. 34. Monitor and Respond to Comments on Social Media</li></li></ul><li>Budget and Timeline<br />
  35. 35. Monitoring the Campaign<br /><ul><li> Track online ticket sales
  36. 36. Use Twendz and similar tools to track Twitter
  37. 37. Track followers and comments on Twitter
  38. 38. Track fans and comments on Facebook
  39. 39. Use Google Analytics to track AdWords
  40. 40. Track comments and views on blog site
  41. 41. Track comments and views on YouTube </li>

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