2. These days, everyone wants to start a new business and
want to promote their business online. It can be quite
hard to get around SEO, as it might be far more
complex than we think of. If you have the desired skills
and knowledge, you can gain a huge amount of traffic
from it compared to local street market. It won’t just
compare anything else and once it goes viral, it will be
on the top of other things. It is difficult to grasp things
and can become a myth when you think about
different factors that play a big part in the end result.
3. There are several things you can do to increase SEO
rank on search engines. It is all about constant
maintenance, as the algorithm of search engines keep
on changing to give accurate results. It is also about
preventing black hat strategies and practicing genuine
methods to drive huge traffic. Below are 10 ways
through which you can change your SEO –
4. 1. Error pages on Google can lead to more number of
indexed pages and may happen because you changed
the URL with time and removed a few web pages from
your website. Instead of using generic error page, you
could try to design something that is entertaining,
useful and informative. You can avoid this by simply
increasing the number of pages that get indexed and
increase the traffic significantly.
5. 2. Make your info graphics move. This is one of the
effective ways of content marketing and helps you get
more traffic and better backlinks. You can opt for the
services of local SEO experts who can provide you with
designing services.
3. You should think about using personas to drive
relevant SEO traffic. Getting irrelevant traffic to your
website is useless and ends up with unproductive
results. The traffic you are going to generate should be
relevant to the keywords. So, it is better to understand
user persona before you make the list of relevant
keywords.
6. 4. Optimizing for click-through is another important
factor you should think about higher ranks means
more search engine traffic, and probably more click-
through rates. You can make use web master tools to
see the click through rates for specific keywords and
ranking on search engine results. By analyzing the
keyword ranking and average click through rates, you
can figure out where you need to improve. If you are
getting 30% click through rates, then you can be
considered as doing well. Some of the clicked through
words that are highly in demand are – You, Tips, How
To, Why, Best, Trick etc.
7. 5. Make sure that most of the content is text based and
should be linked back to relevant sites to avail
complete benefit of SEO. You should avoid duplicate
content issues and try to add unique text around
infographic. If you are borrowing images and videos,
make sure to surround it with unique text. You need to
make sure to link it back to original source.
8. 6. The speed at which website loads affects its Google
ranking. People get poor user experience, when they
rank the sites with low speed on search results. The
decreases the use and reputation of search engines.
There is an increase in traffic if the loading speed of
website is increased.
9. 7. Another think that SEO experts think about is the
length of content. Length of the content affects
rankings, where more number of words in the webpage
mean, high rank on page one. Instead of focusing on
pushing thousands of pages of content, you should
think about putting quality content that are evergreen
and does not contain any fluff.
10. 8. If you are into online business, you should never
forget about responsive mobile designs. The reason
behind this is the increasing demand of mobile
devices. Responsive mobile designs are of great
importance and websites that fail to implement
responsive designs are likely to get 50% less traffic.
11. 9. Content marketing tools help you generate more
backlinks and traffic overtime and can be considered
as a best investment than content marketing. These
tills are so supportive that you can see results in just 2-
3 weeks.
12. 10. Despite of having unique content and quality
backlinks, websites fail to grab the attention of search
engines. To help you out of this, you should conduct a
full site audit and determine issues.
The bottom line is – if you want to increase the
ranking of your website, you should learn from
mistakes. You need to be creative and go beyond what
people can imagine.