Nivea For Man Marketing Plan for Re Lunch the Product

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Its' all about Nivea"s Marketing Plan.
Its' PPT during class presentation, If i have committed any mistake you can cross check it.

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Nivea For Man Marketing Plan for Re Lunch the Product

  1. 1. PRESENTATION ON CASE STUDY NIVEA PRESENTED BY: Akash Mishra-09RM017 IMIS, Bhubaneswar.
  2. 2. INTRODUCTION <ul><li>In 1980 Beiersdorf, the international company owns NIVEA, and launched its NIVEA FOR MEN range internationally. </li></ul><ul><li>It was the first balm on the market that did not contain alcohol, which can irritate the skin. </li></ul><ul><li>In 1993, NIVEA FOR MEN developed a fuller range of male skincare products. </li></ul><ul><li>In 1998 The NIVEA FOR MEN brand was re-launched in UK. </li></ul>
  3. 3. Business plan for the re-launch on NIVEA Product
  4. 4. Marketing plan for the re-launch on NIVEA Products <ul><li>SWOT Analisys. </li></ul><ul><li>Setting Objectives. </li></ul><ul><li>Marketing Strategy. </li></ul><ul><li>Promotions by NIVEA </li></ul>
  5. 5. Marketing plan for the re-launch on NIVEA Product Strength:
  6. 6. Marketing plan for the re-launch on NIVEA Product Weakness:
  7. 7. Marketing plan for the re-launch on NIVEA Product Opportunity:
  8. 8. Marketing plan for the re-launch on NIVEA Product Threats:
  9. 9. Marketing plan for the re-launch on NIVEA Product Setting Objectives: SMART Objectives Increase Market Share Increase Earning Full-fill customer’s wishes Strong Position
  10. 10. Marketing plan for the re-launch on NIVEA Product Marketing Strategy:
  11. 11. Marketing plan for the re-launch on NIVEA Product Promotions By NIVEA: 1980: In Magazines, Product Sampling 1990: In Magazines, Product Sampling + Radio, TV , Press Advertisings 2000: In Magazines, Product Sampling, Radio, TV , Press Advertisings + Experiential Marketing . (Emotional connection between customer & Brand) E.g.: Power League (Foot Ball Match => Positive male image) Also in websites .
  12. 12. Conclusion: <ul><li>The marketing plan is a cycle that begins and ends with evaluation. </li></ul><ul><li>Continuous evaluation helps the marketing team to focus on modifying or introducing new activities to achieve objectives. </li></ul>
  13. 13. Questions:

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