Kapil Verma: Key Trends in Technical Communication

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Kapil Verma: Key Trends in Technical Communication

  1. 1. Key Trends in Technical Communication Replace with a graphicKapil Verma White Master 5.5” Tall & 4.3” WideSenior Product Manager,FrameMaker and FrameMaker ServerMarch, 2011 ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential.
  2. 2. Agenda About Adobe Key Trends In Technical Communication What This Means For Today’s “Technical Communicators” Adobe Technical Communication Suite ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 2
  3. 3. Agenda About Adobe Key Trends In Technical Communication What This Means For Today’s “Technical Communicators” Adobe Technical Communication Suite ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 3
  4. 4. Adobe revolutionizes how the world engages with ideas and information ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 4
  5. 5. Agenda About Adobe Key Trends In Technical Communication What This Means For Today’s “Technical Communicators” Adobe Technical Communication Suite ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 5
  6. 6. Trend 1: Movement From Unstructured To Structured AuthoringGlobalization opening Need to produce Unstructured to up new markets in technical content in Increasing Localization Structured, XML andemerging economies multiple new languages Costs DITA Cost-Effective Efficiency. Easily Reusable Content. Automating Repetitive Tasks. FROM LONG DOCUMENTS TO TOPICS AND STRUCTURE/DITA Chapter Chapter Title Topic Title Title Concept Title Topic Paragraph Title Concept Graphic Title Pgph Caption ® Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 6
  7. 7. Trend 2: Device Explosion Necessitating Multi-Screen, Multi-Channel Publishing ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 7
  8. 8. Trend 3: Easily Searchable, Highly Personalized Content Yesterday Today ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 8
  9. 9. Trend 4: Increasing Demand For Rich Media In TechnicalCommunication ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 9
  10. 10. Trend 5: Collaborative Content Creation ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 10
  11. 11. Trend 6: Single Sourcing Of Technical Documentation And TrainingContent ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 11
  12. 12. Agenda About Adobe Key Trends In Technical Communication What This Means For Today’s “Technical Communicators” Adobe Technical Communication Suite ® Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 12
  13. 13. “Connect” With Your UserToday, consumers want technical content to be:  Easily accessible (ubiquitous)  Quickly searchable  Dynamic and interactive in nature  Highly personalized  Easily consumable  Immediately actionable  Open to end-user feedback/comments/ratings/inputs ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 13
  14. 14. Agenda About Adobe Key Trends In Technical Communication What This Means For Today’s “Technical Communicators” Adobe Technical Communication Suite ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 14
  15. 15. Adobe Technical Communication Suite 3.0 End-to-end solution for authoring, enriching, reviewing, and publishing technical information in multiple languages, formats and across multiple devices ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 15
  16. 16. = ®
  17. 17. Key Value proposition of the Technical Communication Suite Point product price $ 999 Tech Comm Suite at $1,899 is <50% of the total price of all point products taken $ 999 together $ 799 $ 699 Tech. Comm Suite + = $1,899 You enjoy special integration between $ 449 point products, available only in the suite $ 3,945 ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 17
  18. 18. Adobe Technical Communication Suite 3.0 Let us see how Adobe Technical Communication Suite empowers writers to do their job effectively…. ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 18
  19. 19. Adobe offers a complete solution including authoring, collaboration, multi device publishing and community collaboration to technical writers Jill is a technical writer at Acme manufacturing’s technical writing division Jill needs to author the user manual for a new gadget produced by Acme • Jill starts authoring in Jill can collaborate with other Jill sends out the document for Jill imports all FrameMaker authors through the CMS review to experts, who need comments from pdf into • DITA/XML, structured, connectors built into FM10 just the free Adobe pdf the source FM document unstructured authoring reader to review automatically support SERVER SERVER SERVERContent curation and • Jill can refine content through the user Jill can host the Jill can publish to multiplecontinuous refinement feedback via the AIR Help viewer content on the RH devices and formats incl.process • RH server reports let her analyze content server for end users mobile and online formats usage (e.g. frequently viewed content) using FM server ® Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 19
  20. 20. Next StepsKeep up to date on product news  Read Adobe Tech Comm. Blog at blogs.adobe.com/techcomm and watch video snippets of the new features in FM10  Follow me on twitter at @KapilVermaAdobe  Watch videos on http://tv.adobe.com/channel/technical-communication/  Visit our product home page to learn more about FM10 and FM10 server and download reviewer’s guide http://www.adobe.com/products/framemaker.htmlProduct evaluation  Download a trial version or try the product (without download) at the product home page at http://www.adobe.com/products/framemaker.html ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 20 20
  21. 21. Questions ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 21
  22. 22. ®Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 22

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