Millions of women use mascara to make their lashes lush. It's been around since the 19th century, and those tubes and wands are still enhancing attractiveness of eyes.

1. Mascaras Market Development Trends, Type and
Region Forecast to 2021
The Global Mascaras market share is classified because of applications and
geography. Mascaras must be carefully formulated to allow easy and even
application without smudging. Millions of women use mascara to make their
lashes lush. It's been around since the 19th century, and those tubes and wands
are still enhancing attractiveness of eyes.
Global Mascaras Market is segmented based on types, systems, application, distribution channel and
region. Mascara is one of the most commonly used cosmetics for eyes. In modern mascara
formulations, the purpose of mascara is to darken, lengthen and thicken the eyelashes. For decades
formulators have been working on achieving these attributes while trying to eliminate some of the
problems associated with mascara such as smudging, difficult removal, clumping etc. Mascaras must
be carefully formulated to allow easy and even application without smudging. Millions of women use
mascara to make their lashes lush. It's been around since the 19th century, and those tubes and
wands are still enhancing attractiveness of eyes.
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2. Mascara's ingredients typically include a carbon black or iron oxide pigment to darken lashes; a
polymer to form a film that coats lashes; a preservative; and thickening waxes or oils such as lanolin,
mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax. Mascara coats the
lashes with the pigment and other ingredients to make the lashes stand out. Different formulas and
different brush types can give different results; for example, lengthening mascaras may coat the
lashes with polymers to create a smoother, longer look from root to tip; thickening formulas may
include plumping agents to make each lash look fuller.
Based on type, the global market is classified into regular mascaras, waterproof mascaras or water
resistant mascaras, clear mascaras. Waterproof Mascaras or Water resistant mascaras work even
when they come in contact with moisture because they typically contain a chemical called
dimethiconecopolyol that helps the product adhere to lashes even in wet or humid conditions.
Clear mascaras are different from other mascaras because they lack the pigments or coloring agents.
It gives a cleaner, neater look, align lashes, and provide a bit natural-looking lash enhancement.On
the basis of system, the global market is classified into water-based, solvent-based, water/solvent
emulsion systems.
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Water-based mascaras are formulated to include waxes, pigments and resins dissolved in water. They
are considered to be oil-in-water emulsions and have a high concentration of water phase. Solvent-
based mascaras make use of petroleum distillates to which the pigments and waxes are added. This
petroleum based materials confer a waterproofing character. Water/solvent emulsion systems have
the advantages of thickening with a short drying time, similar to the water-based systems, while
providing waterproofing and lash separation, similar to the solvent-based mascaras.
On the basis of application, the global market is classified intoAge 12 to 17, Age 18 to 24, Age 25 to
44, Age 45 to 64, other.On the basis of distribution channel, the global market is classified into
hypermarkets, supermarkets, and department stores, specialty retailers, pharmacy and drugstores.
Geographically, the global market is segmented into North America (U.S., Canada, and Mexico), China,
Europe (Germany, France, England, Russia and Italy), Southeast Asia, Japan, and India.

3. The global key players in the mascaras market include Chanel, L’Oreal Paris, Clinique, Benefit, Lancme,
Too Faced, Dior, Max Factor, Charlotte Tilbury, and Nars.
Market Segment:
This report studies Mascaras in Global market, especially in North America, Europe, China, Japan,
Southeast Asia and India, focuses on top manufacturers in global market, with Production, price,
revenue and market share for each manufacturer, covering
• Silentnight
• Stearns & Foster
• Simmons Beautyrest
• Sealy Posterpedic
• Serta
• Kingsdown
• SuiBao
• Tempur-Pedic
• Sealy Posturepedic
• Bragada Mattress
• Icomfort
• Bassett DreamMaker
• Novosbed
• Spring Air
• SELECT COMFORT
• CORSICANA
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Market Segment by Regions, this report splits Global into several key Region, with production,
consumption, revenue, market share and growth rate of Mascaras in these regions, from 2011 to
2021 (forecast), like
• North America
• China
• Europe
• Japan

4. • India
• Southeast Asia
Split by product type, with production, revenue, price, market share and growth rate of each type,
can be divided into
• Type I
• Type II
• Type III
Split by application, this report focuses on consumption, market share and growth rate of
Mascaras in each application, can be divided into
• Application 1
• Application 2
• Application 3

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