PPT 2MB in_English


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PPT 2MB in_English

  1. 1. EWEA Campaign 2010 Give Europe a breath of fresh air! July 2010
  2. 2. Objectives <ul><li>To talk about wind as a ma instream power source, at centre of energy debate </li></ul><ul><li>Win hearts as well as minds of EU decision-makers </li></ul><ul><li>Campaign for EWEA + Members </li></ul><ul><li>Outreach: simple messages, strong visuals, fun </li></ul><ul><li>Audience: wider EU and industry, activists, not public“ </li></ul>
  3. 3. Campaign components <ul><li>Surprising advert </li></ul><ul><li>“ Adopt a wind turbine” participative action </li></ul><ul><li>“ Tell-a-friend” contest </li></ul><ul><li>Campaign logo </li></ul><ul><li>Gadget: frisk partnership </li></ul><ul><li>Website: www.ewea.org/freshair </li></ul><ul><li>Leaflet: available on site </li></ul><ul><li>Brussels: public debates and events </li></ul>
  4. 4. Ad
  5. 5. Ad
  6. 6. Ad
  7. 7. Campaign message <ul><li>Europe possesses an energy source which could power it seven times over : the wind. European companies are world leaders in wind power, generating thousands of jobs . Wind energy reduces Europe’s dependence , and spending, on imported fossil fuels. It lowers electricity prices and emits no CO2 . </li></ul><ul><li>Over the next 12 years, Europe must build new power capacity equal to half the current total. We must use this opportunity to construct a modern power system that meets the challenges of the 21st century. </li></ul><ul><li>Give Europe a breath of fresh air by adopting a wind turbine at www.ewea.org/freshair </li></ul>
  8. 8. Campaign website
  9. 9. Tell-a-friend contest
  10. 10. Campaign calendar Date Event Date Event May EU Institutions Open Day 7 - 9 Sept ExpoEolica 20 May Maritime Day 19 Sept Car free Sunday, HARDRAIN 19 - 21 May Genera 2010, Madrid 21 - 25 Sept Husum Wind Energy 1 - 4 June Green week Brussels Oct Policy Workshop No 4, Bulgaria 6 June (tbc) Fete de l‘environment 26 - 28 Oct Finnish Wind Energy 2010 15 June Global Wind Day 2 – 4 Nov BWEA annual conference June Power-Gen Europe 17 - 18 Nov DEWEK 2010, Germany July EWEA workshop Romania 23 - 24 Nov Grids conference, Berlin July EWEA workshop Hungary Jan / Feb Policy Workshop 2011 (Turkey) Sept / Oct OffshoreGrid, Greece (tbc) 17 Mar EWEC, Brussels
  11. 11. Campaign logo and web button
  12. 12. Brussels <ul><li>Global Wind Day </li></ul><ul><li>June 15 </li></ul><ul><li>Hard Rain exhibition </li></ul><ul><li>on Car Free Sunday </li></ul><ul><li>(European Mobility </li></ul><ul><li>Week) </li></ul><ul><li>September 13 - 26 </li></ul>
  13. 13. Public debates in Brussels <ul><li>Fiona Harvey, Environmental Correspondent, FT </li></ul><ul><li>Green jobs and green economy - June </li></ul><ul><li>Climate Change – October </li></ul><ul><li>Grids – November </li></ul><ul><li>Security of supply - Jan/Feb 2011 </li></ul>
  14. 14. How to join in <ul><li>1. Translate and print the advert in your magazine </li></ul><ul><li>2. Link to the campaign website from your website </li></ul><ul><li>3. Write articles about the campaign in your newsletters and website </li></ul><ul><li>4. Spread the word – tell your employees, suppliers and other key contacts </li></ul><ul><li>5. Use the campaign materials - on your stands and at events, and in your offices </li></ul><ul><li>6. Promote the ‘adopt a wind turbine’ and ‘tell-a-friend contest’ </li></ul><ul><li>7. Use the campaign logo in your own ads and other communications </li></ul><ul><li>8. Adopt a turbine here today! </li></ul>
  15. 15. Thank you very much Paolo Berrino, Press Officer [email_address]