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  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Web 2.0 in Pactice 3 December 2010 (c) Karen Blakeman 2008
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • Advanced Internet Search Strategies 3 December 2010 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 3 December 2010 (c) Karen Blakeman 2009
  • Reasonably good search for Twitter people by keyword (user name, real name, biog) but does miss some. Internet Search: a challenging and ever changing landscape 3 December 2010 (c) Karen Blakeman 2009
  • Twitter for Buisness 03/12/10 (C) Karen Blakeman 2009
  • Blogs, RSS and Wikis 3 December 2010 (c) Karen Blakeman 2008
  • PowerPoint

    1. 1. Image: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 Licence Business research: Web 2.0 is not an option but a necessity Wednesday, 2 nd December 2009, Olympia 12:00 - 12:30 - London Room [email_address] , Twitter: karenblakeman http://www.slideshare.net/karenblakeman
    2. 2. Coverage and availability of slides <ul><li>This session: </li></ul><ul><ul><li>A very quick overview of collaborative tools and applications, social and professional networks </li></ul></ul><ul><li>Other Online Information 2009 presentations all available on Slideshare </li></ul><ul><ul><li>http://www.slideshare.net/karenblakeman </li></ul></ul><ul><ul><li>Google is not enough, Tuesday, 1 st December 2009, Olympia 11:45 - 12:15 - Theatre C </li></ul></ul><ul><ul><ul><li>http://www.slideshare.net/KarenBlakeman/google-is-not-enough </li></ul></ul></ul><ul><ul><li>Twitter for Business, Twitter 101 presentation Tuesday, 1st December 2009, 16:00-17:30, Track 2 </li></ul></ul><ul><ul><ul><li>http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool </li></ul></ul></ul>03/12/10 www.rba.co.uk
    3. 3. Get rid of the Web 2.0 label <ul><li>Social and professional networks </li></ul><ul><li>Think of it all as “The Web” </li></ul><ul><li>Think of it as : </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Sharing knowledge </li></ul></ul><ul><ul><li>Keeping up to date with new developments </li></ul></ul><ul><ul><li>Establishing new contacts </li></ul></ul><ul><ul><li>Reputation monitoring – what are people saying about an organisation, its services, its products? </li></ul></ul><ul><ul><li>What people are saying about you! </li></ul></ul>3 December 2010 Karen Blakeman www.rba.co.uk
    4. 4. <ul><li>You go to where the conversations are, where the chat is, where the buzz is </li></ul><ul><li>It is where an increasing proportion of the population grow up </li></ul><ul><li>It is where an increasing number of people feel comfortable and where they often divulge information they shouldn’t! </li></ul><ul><li>You can’t ‘gag’ social networks </li></ul><ul><ul><li>BBC NEWS | Politics | When is a secret not a secret? </li></ul></ul><ul><ul><li>http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm </li></ul></ul><ul><ul><li>For serious research, social and professional networks are not optional extras - they are an essential part of your search strategy </li></ul></ul>3 December 2010 Karen Blakeman www.rba.co.uk
    5. 5. That title slide... <ul><li>Google street view </li></ul><ul><ul><li>Check out a business location </li></ul></ul><ul><ul><li>Does it look like they are running their business from the garden shed in their back garden ? [Sounds like me  ] </li></ul></ul><ul><ul><li>A residential block of flats? </li></ul></ul><ul><ul><li>Remember that Google Street View images are not ‘live’ and therefore out of date </li></ul></ul><ul><ul><li>Remember that Google Street View doesn’t cover every city, town or village </li></ul></ul><ul><ul><li>User photos if available - Panoramio </li></ul></ul>03/12/10 www.rba.co.uk
    6. 6. Panoramio 03/12/10 www.rba.co.uk
    7. 7. Geograph.org.uk <ul><li>UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid </li></ul>03/12/10 www.rba.co.uk
    8. 8. Who can check out the business location? <ul><li>Find someone who lives nearby or can easily reach the location </li></ul><ul><li>Your network </li></ul><ul><ul><li>Twitter, Facebook, LinkedIn etc. </li></ul></ul><ul><ul><li>Professional bodies e.g. AIIP </li></ul></ul><ul><ul><li>“ Oh yes, I know that address. I’ll pass it on the way back from the railway station tonight and send you a photo from my mobile” </li></ul></ul>03/12/10 www.rba.co.uk
    9. 9. Flickr.com 3 December 2010 Karen Blakeman www.rba.co.uk
    10. 10. Facebook <ul><li>Often used to pre-screen applicants for a job, so be careful what you put on your page! </li></ul><ul><li>Track down individuals – Australian case </li></ul><ul><ul><li>Lawyer uses Facebook to serve legal documents - ABC News (Australian Broadcasting Corporation) </li></ul></ul><ul><ul><li>http://www.abc.net.au/news/stories/2008/12/15/2447037.htm </li></ul></ul><ul><li>Look for groups or pages for an organisation (are they genuine?) </li></ul><ul><li>Some professional groups </li></ul>3 December 2010 Karen Blakeman www.rba.co.uk
    11. 11. Facebook 03/12/10 www.rba.co.uk
    12. 12. LinkedIn 03/12/10 www.rba.co.uk
    13. 13. Email discussion lists <ul><li>Yes – I classify them as Web 2.0! </li></ul><ul><li>They are collaborative, people share experiences and knowledge </li></ul><ul><li>BUSLIB-L, AIIP (members only) </li></ul><ul><li>My most useful resources for finding information on an unfamiliar topic </li></ul>3 December 2010 Karen Blakeman www.rba.co.uk
    14. 14. Wikis <ul><li>Increasingly used to gather knowledge from the business and research community </li></ul><ul><li>Investing Wiki with Research about Companies, Investment Concepts, and more... </li></ul><ul><ul><li>http://www.wikinvest.com/ </li></ul></ul>03/12/10 www.rba.co.uk
    15. 15. Wikis <ul><li>Wikileaks </li></ul><ul><ul><li>http://www.wikileaks.org/ </li></ul></ul><ul><ul><li>There are checks on content and uploads </li></ul></ul>03/12/10 www.rba.co.uk
    16. 16. Wikis <ul><li>Business Essentials on the Web </li></ul><ul><ul><li>http://bl-business-essentials.wikispaces.com/ </li></ul></ul>03/12/10 www.rba.co.uk
    17. 17. Blogs <ul><li>For expert opinion and up to the minute news </li></ul><ul><li>Reputation monitoring </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Blog postings often indexed within minutes of publication </li></ul><ul><li>Google search, click on Show options on results page and select Blogs, or select last 24 hours or past week under date/time options </li></ul><ul><li>Google Blogsearch </li></ul><ul><ul><li>http://www.google.com/blogsearch </li></ul></ul><ul><ul><li>includes web pages that have RSS feeds e.g. news sites that are not strictly speaking blogs </li></ul></ul><ul><li>Blogpulse </li></ul><ul><ul><li>http://www.blogpulse.com/ </li></ul></ul><ul><ul><li>click on trends to see graph of how often your terms are mentioned in the postings indexed by Blogpulse </li></ul></ul>3 December 2010 Karen Blakeman www.rba.co.uk
    18. 18. Google “Show options” 3 December 2010 Karen Blakeman www.rba.co.uk
    19. 19. Blogpulse search and trends 3 December 2010 Karen Blakeman www.rba.co.uk Click on the graph to see ‘trends’ Shows how often your search terms occur in postings – can compare up to three searches
    20. 20. Twitter for marketing and reputation monitoring 03/12/10 www.rba.co.uk
    21. 21. Tweepz.com – people (or organisations) on Twitter 3 December 2010 Karen Blakeman www.rba.co.uk
    22. 22. Firefox Greasemonkey script for Twitter <ul><li>Show results from Twitter on Google results screen </li></ul>03/12/10 www.rba.co.uk
    23. 23. Searching Twitter <ul><li>Searching recent public tweets </li></ul><ul><ul><li>http://search.twitter.com/ , http://www.twazzup.com/ </li></ul></ul><ul><ul><li>BUT Twitter search does not cover the whole database, only recent Tweets </li></ul></ul><ul><ul><li>Even advanced date search does not currently work on date range  </li></ul></ul>03/12/10 www.rba.co.uk
    24. 24. Backup your tweets <ul><li>Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences </li></ul><ul><li>Essential if you are using it as part of reputation monitoring and management </li></ul><ul><li>Essential if you are using it as part of competitive intelligence </li></ul><ul><li>Can use some of them to search further back than “current” tweets </li></ul><ul><li>Can’t guarantee that Twitter will keep tweets for ever </li></ul><ul><li>Can’t guarantee that Twitter won’t lose Tweets </li></ul><ul><li>Can’t guarantee that Twitter will still be here tomorrow </li></ul>03/12/10 www.rba.co.uk
    25. 25. Backup your tweets <ul><li>Tweetdoc: Document your twitter event </li></ul><ul><ul><li>http://www.tweetdoc.org/ </li></ul></ul><ul><ul><li>Search on hashtag or term, creates a PDF of tweets </li></ul></ul><ul><ul><li>Tweets can be listed newest first or oldest first, but only “recent” tweets covered </li></ul></ul><ul><ul><li>For further details see presentation at Twitter for Business: an essential marketing and research tool </li></ul></ul><ul><ul><li>http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool </li></ul></ul>03/12/10 www.rba.co.uk
    26. 26. Presentations <ul><li>Conference presentation PowerPoints may include information on departmental/corporate structures, key names and positions, strategies, planned projects.... </li></ul><ul><li>Google and Yahoo advanced search screen, file format box (PPT and PDF), Bing – include filetype:ppt in strategy </li></ul><ul><li>Slideshare.net </li></ul>03/12/10 www.rba.co.uk
    27. 27. Video - YouTube <ul><li>News providers </li></ul><ul><ul><li>YouTube - itnnews's Channel </li></ul></ul><ul><ul><li>http://www.youtube.com/user/itnnews </li></ul></ul><ul><li>Official corporate channels </li></ul><ul><li>More importantly - reputation monitoring </li></ul><ul><ul><li>United airlines and the broken guitar </li></ul></ul><ul><li>Some interesting historical “stuff” </li></ul><ul><ul><li>YouTube – Cadbury Creme egg Bunny Ad </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=Yw_gEyg7Nt8 </li></ul></ul>03/12/10 www.rba.co.uk
    28. 28. Keep with RSS alerts <ul><li>RSS reader to pull together feeds and alerts from most of these resources </li></ul><ul><li>Outlook 2007 </li></ul><ul><li>Omea ( http://www.jetbrains.com/omea/reader/ ), GreatNews ( http://www.curiostudio.com/ ) </li></ul>03/12/10 www.rba.co.uk
    29. 29. RSS on NetVibes 3 December 2010 Karen Blakeman www.rba.co.uk
    30. 30. Any questions? <ul><li>Stand 734 – UKeiG </li></ul><ul><li>Presentation on Slideshare </li></ul><ul><ul><li>http://www.slideshare.net/karenblakeman </li></ul></ul><ul><li>Email [email_address] </li></ul><ul><li>Twitter: karenblakeman </li></ul>03/12/10 www.rba.co.uk