BRANDING

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BRANDING

  1. 1. Europeana and Europeana LocalNational Conference SloveniaLjubljana, 15 September 2010Rob Davies, Scientific Coordinator, Europeana Local <br />
  2. 2. Europeana.eu<br />
  3. 3. Europeana – Vision<br />“A common multilingual access point would make it possible to search Europe’s distributed– that is to say, held in different places by different organisations –digital cultural heritage online. “<br />European Union Communiqué August2006<br />“to provide cross-domain access to Europe’s cultural heritage”<br />
  4. 4. Europeana.eu Vision, Mission, Objectives<br />Europeana.eu inspires ideas and understanding by sharingEurope’s cultural heritage with the world online<br />Europeana.eu enables people to explore the digital resources world-online of Europe’s museums, libraries, archives and audio-visual collections. It promotes discovery and networking opportunities in a multilingual space where users can engage, share and be inspired by the rich diversity of Europe’s cultural and scientific heritage<br />To create an operational service; Europeana.eu <br /> To maintain and extend a powerful alliance of stakeholders<br /> To disseminate the service to end-users<br />
  5. 5. Europeana Foundation Governance<br />Advisory & Budgetary roles<br />Holds legal power & <br />Reports on finance & strategy<br />Up to 9<br /> elected<br />Up to 5/6 <br />elected <br />Funding & Orientation Group <br />Linked to Member States Expert Group<br />
  6. 6. Europeana Foundation<br /> Board of participants from the professional heritage associations<br /><ul><li>ACE: Association Cinémathèques Européennes
  7. 7. CENL: Conference of European National Librarians
  8. 8. CERL: Consortium of European Research Libraries
  9. 9. EMF: European Museum Forum
  10. 10. EURBICA: European Regional Branch of the International Council on Archives
  11. 11. FIAT: International Federation of Television Archives
  12. 12. IASA: International Association of Sound and Audiovisual Archives
  13. 13. ICOM Europe: International Council of Museums, Europe
  14. 14. LIBER: Ligue des Bibliothèques Européennes de Recherche
  15. 15. MICHAEL: Multilingual Inventory of Cultural Heritage in Europe</li></li></ul><li>Europeana‘core’ projects<br />Europeana v1.0 <br />30 months project – started 1 February 2009<br />Objectives:<br /><ul><li>Co-ordinating the development of a fully operational site
  16. 16. Creates automated work flows for ingestion of content
  17. 17. Begins end user marketing
  18. 18. Added functionalities, APIs and mobile access
  19. 19. Develop longer term sustainability</li></ul>Europeana v2.0 Starts 2011<br />Move from prototype to a smart, user-friendly interface<br />Danube release during 2011 (specifications now available)<br />Europeana Data Model<br />
  20. 20. Europeana content objectives<br />10 million items for Rhine release summer 2010- exceeded!<br />Representation of National and European culture by all European countries<br />Representation of all domains and types of content<br />
  21. 21. Content Strategy<br />Promotion and support of aggregators<br />Collaboration between all Europeana related projects<br />Content Acquisition Plan to ensure an even representation of all European countries and types of content<br />Development of relevant themes of content available<br />Available at: https://version1.europeana.eu/web/guest/provide_content<br />
  22. 22. Europeana<br />Metadata Contribution<br />Individual institutions<br />Aggregators<br />Aggregators are<br />Projects<br />Institutions<br />EFG<br />APENet<br />TEL<br />ATHENA<br />EUScreen<br />BHL Europe<br />BAM<br />CARARE<br />MIMO<br />Judaica<br />SCRAN<br />HOPE<br />Travel<br />Kultura.hr<br />Content Strategy (2)<br />
  23. 23. Aggregator types 1<br />Thematic aggregators<br />Museums<br />Archives<br />Libraries<br />Audio-<br />visual<br />collections<br />Cross-domain aggregators<br />Single<br />Aggregators<br />
  24. 24. Aggregator types 2<br />National<br />Regional<br />European<br />Worldwide<br />CulturaItaliaCulturpoolBAM<br />Thuis in Brabant<br />Cross-domain<br />Europeana<br />Direcção-<br />Geral de<br />Arquivos<br />(Portuguese<br />archives)<br />World Digital<br />library<br />WorldCat<br />MovE<br />(museums in<br />East Flanders)<br />Dismarc<br />TEL <br />EFG<br />Single<br />Judaica<br />ArXiv.org<br />Great War Archive<br />Thematic<br />
  25. 25. Europeana Group of Projects<br />The European Library<br />PrestoPrime<br />ARROW<br />Europeana Regia<br />Europeana Local<br />ATHENA<br />ASSETS<br />Europeana v1.0<br />HOPE<br />MIMO<br />Europeana<br />EUscreen<br />APEnet<br />Europeana Connect<br />BHL-Europe<br />CARARE<br />Europeana Travel<br />JUDAICA Europeana<br />European Film Gateway (EFG)<br />
  26. 26. Data Providing Projects <br />Rhine release in 2010 with access to 10 million items from: http://group.europeana.eu<br /><ul><li>Athena: museum objects
  27. 27. Archives Portal Europe [APEnet]: national archives
  28. 28. Biodiversity Heritage Library [BHL-Europe]: texts and taxonomies
  29. 29. European Film Gateway: film, scripts, posters, stills
  30. 30. Europeana Connect: sound recordings
  31. 31. EuropeanaLocal: regional libraries, museums, archives
  32. 32. EU Screen: TV broadcasts
  33. 33. MIMO: Musical Instrument Museums Online
  34. 34. And all aggregators supplying directly to Europeana</li></li></ul><li>Content at prototype launch Nov ‘09: 2 million items from every domain, every EU member <br />  today around 12 million items,<br />images: photos, paintings, drawings, postcards, posters<br />texts: books, newspaper articles, manuscripts, letters<br />videos: movies, documentaries, TV broadcasts, public information films<br />sounds: cylinders, 78rpm discs, radio, field recordings<br />Europeana Content, June 2010<br />
  35. 35. Data provided by country, by September 2009<br />
  36. 36. Data provided per country – Top 10 June 2010<br />
  37. 37. Content per data provider – Top 20June 2010<br />
  38. 38. Content Type Analysis – June 2010<br />
  39. 39. How can I contribute my data to Europeana?<br />Determine the best route to submit data to Europeana, info in EuropeanaAggregator Handbook: http://www.group.europeana.eu/web/guest/provide_content<br />  for Aggregators or Individual Institutions<br />Receive Europeana Partner application Form: https://version1.europeana.eu/c/document_library/get_file?uuid=6826a864-7aed-4a60-8424-89435065c781&groupId=10602<br />Receive Europeana Data Aggregator/Provider Agreement <br />Receive Europeana Submission Form <br />
  40. 40. Steps to Provide Content<br />
  41. 41. What are the technical requirements?<br />Metadata mapped to the ESE v3.2.2 Specifications <br />This is the Europeana current data model which consists of the Dublin Core (DC) metadata elements, a subset of the DC terms and a set of twelve elements which were created to meet Europeana’s functionality needs.https://version1.europeana.eu/c/document_library/get_file?uuid=c56f82a4-8191-42fa-9379-4d5ff8c4ff75&groupId=10602<br />A link to the digital object’s location online<br /> Also explained in the above document<br />A thumbnail of the object<br />See: http://version1.europeana.eu/c/document_library/get_file?uuid=6b52d4be-6a4d-443a-842a-ab991bca2b1f&groupId=10602<br />Metadata Mapping & Normalisation Guidelines<br />are also provided as normalisation on some values is necessary to enable machine readability. Providers should consult the following document:<br />https://version1.europeana.eu/c/document_library/get_file?uuid=58e2b828-b5f3-4fe0-aa46-3dcbc0a2a1f0&groupId=10602<br />
  42. 42. How do I validate compliancy with ESE?<br />Using the XML v3.2 ESE schema:<br /> The ESE v3.2 XML Schema is the XML representation of the Europeana Semantic Elements (ESE) specifications v3.2.This schema can be used to validate XML instances of Data Sets to be submitted to Europeana. <br />http://version1.europeana.eu/c/document_library/get_file?uuid=104614b7-1ef3-4313-9578-59da844e732f&groupId=10602 and it is available here: http://www.europeana.eu/schemas/ese/ESE-V3.2.xsd<br />Using the Content Checker:<br />This is a test and validation environment that consists of the Content Ingestor where providers upload their data and the portal that allows them to search and browse these data as if they were using the real Europeana. http://version1.europeana.eu/c/document_library/get_file?uuid=5efae853-74d4-4ca7-a949-90c401c93127&groupId=10602 <br />
  43. 43. Managing Ingestion by Europeana<br />Working closely with aggregators and providers<br />Team of 4 ingestion specialists / metadata experts<br />Need to work with aggregators to keep scale manageble<br />Est. 30.000 C-H institutions in Germany alone, 200K+ in Europe?<br />For countries also important to develop sustainable aggregation levels to promote and preserve their cultural heritage<br />
  44. 44. Direct provider benefits<br />Prestigious initiative<br />Endorsement from European Commission<br />Erasmus Award 2009<br />Content remains within your organisation<br />Increase traffic to your site (view content in context)<br />Knowledge exchange with professional network<br />Metadata standards, best practices, technological innovation<br />Popularity among users <br /><ul><li>Loyal user base (60% of survey respondents visiting the site more </li></ul> than 5 times); <br /><ul><li>Overall positive ratings for Europeana features and functions</li></li></ul><li>EuropeanaLocal<br />
  45. 45. Why EuropeanaLocal?<br /><ul><li>EuropeanaLocal a proof of concept regarding the value of local and regionally sourced content
  46. 46. But...... a short term approach to short term targets
  47. 47. In fact, a Best Practice Network……
  48. 48. It is not a sustainable approach; there is no 'ELocal aggregation'
  49. 49. Action is needed at national level to aggregate local and regional content metadata </li></ul>You need digital content first!<br /><ul><li>Need for viable aggregator business models at national level
  50. 50. Start something – ownership/governance can come later</li></li></ul><li>What are ELocal partners?<br /><ul><li>One partner per country (new repository/existing aggregator)
  51. 51. Heterogeneous organisation types</li></ul>Ministry of Culture<br /> national libraries<br />national museums<br />national cultural agencies<br />regional cultural agencies,<br />public libraries, <br />local museum, <br />research foundation, <br />regional digital library provider, <br />private sector organisations<br />
  52. 52. Elocal partners as aggregators<br /><ul><li>ELocal partners in each country are almost all aggregators, large or small, either
  53. 53. already a major national or regional aggregator of local content
  54. 54. OR where none exists, they might become the national or regional aggregator of local content
  55. 55. OR main task is to ensure that the local and regional content they have aggregated becomes part of larger aggregation</li></li></ul><li>EuropeanaLocal: where are we?<br /><ul><li>70% complete
  56. 56. Year 1 was preparation
  57. 57. Commission Review of preparatory year (July 2009) was favourable
  58. 58. Year 2 was implementation : getting content into Europeana
  59. 59. Year 3 focus is encouraging more sustained aggregation of local and regional content: national meetings
  60. 60. Potentially important events in moving forward ‘aggregation politics’ in each country
  61. 61. Towards a ‘sensible level of aggregation</li></li></ul><li>Content from EuropeanaLocal<br /><ul><li>Big opportunity to prove value of local and regional content
  62. 62. a great improvement in place-based discovery in Europeana
  63. 63. Substantial amounts of content already being ingested by Europeana
  64. 64. Content ingested from over 20 countries by end august 2010 ingested already
  65. 65. Something from almost every country by Rhine
  66. 66. EuropeanaLocalhas already contributed 3.5 million of the c12 million items now in Europeanalargest single source (more by Danube)
  67. 67. EuropeanaLocal partners are only a small sample of potential </li></li></ul><li>Top ELocal content supplier countries <br />Spain<br />UK<br />Norway<br />Poland<br />Sweden<br />100-500,000<br />Slovenia 38,315<br />
  68. 68. Thank you.It'sall at....<br />www.europeana.eu<br />www.europeanalocal.eu<br />

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