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  • Can you remember a time that there was not explicit agreement?
  • © Bootstrap Network

    1. 1. Bootstrap Austin : A Community in Action by Bijoy Goswami , Steve Harper & Kevin Koym … how it works
    2. 2. What Makes a Vibrant Community? <ul><li>It’s about something (Bijoy) </li></ul><ul><li>It has protocols for interaction (Bijoy) </li></ul><ul><li>Its members are connected (Steve) </li></ul><ul><li>It takes action (Kevin) </li></ul><ul><li>It has systems to support its activities </li></ul><ul><li>Caveat for your community - Bootstrap! </li></ul><ul><li>Note web links (underlined and icons) throughout slides </li></ul>
    3. 3. What is Bootstrapping? <ul><li>A process for the early stages of ventures that involves taking the right action at the right time . </li></ul><ul><li>Ideation : Maven/Relater/Evangelist-balanced team, (DEMO) </li></ul><ul><li>Valley of Death : Constraint creates innovation (no investor capital), opportunistic adaptation, many iterations with customer (rapid failure), &quot;good enough&quot; pilot prototype, capital from customer (SELL) </li></ul><ul><li>Growth : biz model emerges, scale through capital, systems, planning, repeatability, etc. (BUILD) </li></ul>1. about
    4. 4. Goals of Bootstrap <ul><li>Consistent communication of the principles of bootstrapping </li></ul><ul><li>Common language </li></ul><ul><li>To help participants advance through the stages of a bootstrap venture. </li></ul><ul><ul><li>Ideation -> VoD </li></ul></ul><ul><ul><li>VoD -> Growth </li></ul></ul><ul><ul><li>Growth -> Continued sustainability (graduate to ‘ Black Belt ’) </li></ul></ul><ul><li>Bootstrap Austin helps participants in each phase of the venture: </li></ul><ul><ul><li>Gain the ‘right’ knowledge </li></ul></ul><ul><ul><li>And make the ‘right’ connections </li></ul></ul><ul><ul><li>Leverage their own unique skills and resources, </li></ul></ul><ul><ul><li>in order to ‘Take the right action at the right time’: </li></ul></ul>1. about Ideation VoD Bootstrap Community – Builds shared knowledge of venture building Participant – Builds awareness of next action in venture Growth Knowledge Connections Skills Resources Skills Resources Skills Resources Knowledge Connections Knowledge Connections
    5. 5. Levels of Community Participation Bootstrap Community <ul><li>1. Participants </li></ul><ul><li>May become active </li></ul><ul><li>2. Active Participants </li></ul><ul><li>May become contributors, Collaborators or inactive </li></ul><ul><li>3. Contributors </li></ul><ul><li>Also Active Participants </li></ul><ul><li>May be Collaborator </li></ul><ul><li>4. Collaborators </li></ul><ul><li>Also Active Participants </li></ul><ul><li>May be a Contributor </li></ul>2. protocols <ul><li>Appropriate Conduct and Rules of Engagement </li></ul>
    6. 6. Laws of Networks <ul><li>Sarnoff's Law = the value of a broadcast network is proportionate to the number of viewers / readers. </li></ul><ul><li>Metcalfe's Law = value of a network is proportionate to the square of the number of nodes, i.e., n2. (And, connecting two networks creates far more value than the sum of their values as independent networks.) </li></ul><ul><li>Reed's Law = value of a group -forming network is proportionate to the exponential of the number of groups, i.e., 2n </li></ul>3. connected
    7. 7. How we Build Community <ul><li>Meetings: Informality & beer + Boot Ripple + Content </li></ul><ul><li>Increase # and quality of connections </li></ul><ul><ul><li>In-person introductions </li></ul></ul><ul><ul><li>Subgroups </li></ul></ul><ul><ul><li>Initiatives </li></ul></ul><ul><ul><li>Online tools </li></ul></ul><ul><li>Bootstrap Connector </li></ul><ul><li>Boot Boards </li></ul><ul><li>Book Club </li></ul><ul><li>Other Subgroups </li></ul>3. connected
    8. 8. Bootstrap Ambassador 3. connected BOOTSTRAP (catalyst/connector) CULTURE ORGANZATIONS Japan America Society & Long Center ENVIRONMENTAL ORGANIZATIONS Town Lake Trail Foundation & Envision Central Texas UNIVERSITY ORGANIZATIONS Acton MBA, HBS Alumni, IC2, McCombs Entrepreneur Society, McCombs MBA Alumni, RICE Alliance, Stanford Club, St. Edwards MBA, Texas Exes, Wharton Club & Capital City A&M Club ENTREPRENEUR ORGANIZATIONS AIBA, Austin Inventors, Austin Technology Council, BiG Austin, E! Club, Entrepreneurs Organization, FLOW Small Business Development Program, Technology Entrepreneurship Society Texchange & TIE Austin TECHNOLOGY ORGANIZATIONS Austin SPIN, Digital Convergence, IEEE, Society of Manufacturing Engineers, TAG Austin & Webmopac OTHER AMA, ASTD Austin, Austin Chamber of Commerce, American Creative Association, Austin Film Society, Austin Music Foundation, Austin Women in Technology, HIRE Austin, ICF, Leadership Austin, SALSA.NET, SXSW, TOP GUNS Wisdom at Work & World Future Society Bootstrap Chapter Expansion Boston, Chicago, Dallas, Houston, Los Angeles, NYC, San Antonio, Seattle, Washington, D.C., Bangalore, Hyderbad & Pune
    9. 9. Bootstrap in Action <ul><li>Happens through the Initiatives </li></ul><ul><li>Participant can become a Contributor – through negotiation with a leader </li></ul><ul><li>Enterprise Teaming Process </li></ul>4. action
    10. 10. Creating Teams of Action <ul><li>Mobilize </li></ul><ul><li>Organize </li></ul><ul><li>Communicate </li></ul><ul><li>Execute </li></ul>4. action
    11. 11. Manage Commitments Client Performer Manages its Conversations only through taking action together do we create trust 4. action 1 2 3 4
    12. 12. Systems (Bootstrap Member Technologies) <ul><li>Wiki - guide to the Community </li></ul><ul><li>( Podcast ) & Blog – events, talks, news </li></ul><ul><li>Yahoo groups - many-to-many communication </li></ul><ul><li>Evite – events coordination </li></ul><ul><li>( Social Network ) – one-on-one connection </li></ul><ul><li>( Stuffopolis ) – book club and stuff sharing </li></ul><ul><li>( Enterprise Teaming ) – contributor commitment coordination </li></ul><ul><li>( Boot Bucks ) – community currency (in progress, demo at SXSWi ) </li></ul>5. systems
    13. 13. Caveat for Your Community <ul><li>Be where you are </li></ul><ul><li>Bootstrap! </li></ul><ul><ul><li>evolve, don’t design </li></ul></ul><ul><ul><li>It’s messy – “wrong turns,” backing up </li></ul></ul><ul><ul><li>Try things, get feedback, see what works </li></ul></ul><ul><ul><li>Use balanced teams </li></ul></ul><ul><ul><li>Demo, Sell, Build </li></ul></ul><ul><ul><li>Constraint Creates Innovation </li></ul></ul><ul><ul><li>Use Everything </li></ul></ul><ul><ul><li>Action precedes meaning </li></ul></ul>6. cavaet
    14. 14. Contact <ul><li>Bijoy – bijoy AT aviri DOT com </li></ul><ul><li>Steve – steve AT ripplecentral DOT com </li></ul><ul><li>Kevin – kevin DOT koym AT enterpriseteaming DOT com </li></ul><ul><li>Bootstrap Austin </li></ul>