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HR Must Use Social
Media to Engage and
Attract Talent
With Katrina Collier

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About the Conference
2 Days, 6 Education-packed sessions

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About Katrina Collier
Katrina Collier
Since 2009, Katrina Collier has been showing SMEs to global Corporates
around the world how to source their staff on social media; transforming HR &
Recruiters into Certified Searchologists. London UK based, Katrina is a social
recruiting specialist; a global trainer and keynote speaker, sharing proven
techniques gained from over a decade of full cycle recruitment and social
recruiting experience.
Katrina is one of The 100 Most Influential People in HR & Recruiting on Twitter
and her social recruiting opinion is quoted in HRReview, SHRM, The Staffing
Stream, and Cambridge University's Strategies for Success. She writes avidly
on The Searchologist Live, and is a regular HR & Recruitment speaker,
including recently at RecruitDC, SOSU Sourcing Summits in Australia, New
Zealand, Europe & Asia, SourceCon, the Social Recruiting Strategies
Conferences, Talent Acquisition Summit, and to the Singapore Government.

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Social Recruiting Specialist
Trainer & Speaker
Since 2009
@WinningImpress

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovators2006

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@WinningImpress
#hrinnovators2009

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@WinningImpress
#hrinnovators2016

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovatorsPeople Are Everywhere…

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@WinningImpress
#hrinnovators…Yet Recruiters Are Not

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovatorsWhat’s going on?

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@WinningImpress
#hrinnovatorsTech Has Enabled Laziness

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@WinningImpress
#hrinnovatorsTech Has Created Noise

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@WinningImpress
#hrinnovatorsTech Has Created Barriers

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@WinningImpress
#hrinnovatorsTech Has Created Bulk Email
Source: TalentBin HT @GlenCathey

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@WinningImpress
#hrinnovatorsTech Created InMail Noise

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovatorsThen There’s ‘Social’ Media

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@WinningImpress
#hrinnovatorsBroadcasting ≠ Engagement

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@WinningImpress
#hrinnovatorsAutomation ≠ Engagement

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@WinningImpress
#hrinnovatorsTech Gives People A Voice

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@WinningImpress
#hrinnovators#recruiterfail

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovatorsTechnology Opened Your Door

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovatorsCompany Social Media Is Under Review
http://blog.hubspot.com/marketing/companies-rocking-linkedin-company-pages

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@WinningImpress
#hrinnovatorsWhat Will They See On Facebook?

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@WinningImpress
#hrinnovatorsThey Will Assess YOUR Reputation

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@WinningImpress
#hrinnovators
Would You Reply To You?

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@WinningImpress
#hrinnovatorsSide Note: People Want Ease…

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovators

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@WinningImpress
#hrinnovators3 Steps To Smartening Up

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@WinningImpress
#hrinnovators1. Be Someone Worth Talking To

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@WinningImpress
#hrinnovatorsGive Facebook An Audit!

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@WinningImpress
#hrinnovatorsGive People Something To Read

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@WinningImpress
#hrinnovatorsBe Responsive (On The Right Platform)

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@WinningImpress
#hrinnovatorsOpen The Door (On Instagram)

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@WinningImpress
#hrinnovatorsPersonal Instagram

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@WinningImpress
#hrinnovatorsRepost App

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@WinningImpress
#hrinnovatorsBe Easy To Follow On Twitter

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@WinningImpress
#hrinnovatorsShare Interesting Updates

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@WinningImpress
#hrinnovatorsConverse Appropriately

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@WinningImpress
#hrinnovatorsBecause…

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@WinningImpress
#hrinnovators2. Get Curious!

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@WinningImpress
#hrinnovatorsDig!

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@WinningImpress
#hrinnovatorsDig Deeper! (With More Than 1 Tool)

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@WinningImpress
#hrinnovators
Uh Oh… 
In Under 2 Minutes…

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@WinningImpress
#hrinnovators3. Show You Care

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@WinningImpress
#hrinnovatorsGrab Attention… Fast

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@WinningImpress
#hrinnovatorsOld School Wins

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@WinningImpress
#hrinnovatorsEmail Directly

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@WinningImpress
#hrinnovatorsDelay It

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@WinningImpress
#hrinnovators
 Be someone worth talking to!
 Get curious
 Show you care
In Summary

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Q&A

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5
Don't Miss the Next Session!

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6
Katrina Collier
Chief Searchologist | Social Recruiting Specialist www.thesearchologist.com
katrina@thesearchologist.com
+447917880711 | Skype: katrina.collier
Keynote Speaker | Social Recruiting Trainer
 Onsite & Tailored
 Online (Academy or Private)