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Get Your Product Moving - Founders Institute

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Get Your Product Moving - Founders Institute

  1. 1. Get Your Product MovingFounders InstituteNovember 2012Tony Karrer, Ph.D.CEO, TechEmpower, Inc.akarrer@techempower.comhttp://socalcto.com
  2. 2. 2Background• Ph.D. Computer Science, LMU Professor CS 10 Years• Founder– Sprinkler Systems Installation (age 15)– Knowledge Stream ($59M exit)– TechEmpower (1997 - present)– Aggregage (2010 – present)• Part-Time CTO / Technical Advisor– Talk with 100+ startups each year
  3. 3. 3Complexity of Your ProductComplex> 12 Prog Mon> $100KSimple< 3 Prog Mon< $35K
  4. 4. 4SimplifyComplex> 12 Prog MonSimple< 3 Prog Mon• Simple Forum• WordPress• Manual Commerce
  5. 5. 5Other Ways to “Simplify”• Paper (More Next Slide)• Smoke and Mirrors Prototype• Fake Site• Proof of Concept• Minimum MVP• Leverage Existing Platforms or Third Parties
  6. 6. 6Homework - Before You Build Anything• Steve Blank’s Startup Owner’s Manual• Wireframes• Graphic Comps – 99designs, eLance• Test on Paper and Iterate• Don’t Miss Key Questionshttp://www.socalcto.com/2011/08/32-questions-developers-may-have-forgot.html– Targets/Mobile, Notifications, Email, Marketing Tracking, Analytics / Metrics /Reporting, SEO Support, Social / Viral, Location, Time Zones, Video
  7. 7. 7Complexity of Your ProductComplex> 12 Prog MonSimple< 3 Prog MonEquity Only DeveloperDedicated Technical TeamIn House, Outsource,HybridFreelance DeveloperOffshore Dice Roll
  8. 8. 8Elusive (Illusive) Technical Cofounder
  9. 9. 9Be Prepared When You Meet a Developer• They Want– Solve a problem, create something neat from scratch– Learn something new– Food and other Rewards• Hate– Salespeople / Being Sold– Pretending to Know More Than You Know– Not Knowing Enough– Time Wasters - Dont talk too much. Stay on point. Onlygo social when they go social.
  10. 10. 10Founder Developer GapFounder DeveloperTechnical AdvisorProgrammer FriendPart-time CTOGAP
  11. 11. Get Your Product MovingFounders InstituteNovember 2012Tony Karrer, Ph.D.CEO, TechEmpower, Inc.akarrer@techempower.comhttp://socalcto.com

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