5Other Ways to “Simplify”• Paper (More Next Slide)• Smoke and Mirrors Prototype• Fake Site• Proof of Concept• Minimum MVP• Leverage Existing Platforms or Third Parties
6Homework - Before You Build Anything• Steve Blank’s Startup Owner’s Manual• Wireframes• Graphic Comps – 99designs, eLance• Test on Paper and Iterate• Don’t Miss Key Questionshttp://www.socalcto.com/2011/08/32-questions-developers-may-have-forgot.html– Targets/Mobile, Notifications, Email, Marketing Tracking, Analytics / Metrics /Reporting, SEO Support, Social / Viral, Location, Time Zones, Video
7Complexity of Your ProductComplex> 12 Prog MonSimple< 3 Prog MonEquity Only DeveloperDedicated Technical TeamIn House, Outsource,HybridFreelance DeveloperOffshore Dice Roll
9Be Prepared When You Meet a Developer• They Want– Solve a problem, create something neat from scratch– Learn something new– Food and other Rewards• Hate– Salespeople / Being Sold– Pretending to Know More Than You Know– Not Knowing Enough– Time Wasters - Dont talk too much. Stay on point. Onlygo social when they go social.