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Social media radar is must have in every modern newsroom and PR department. Monitoring not only online media publishers but also social media monitoring can bring to journalists a lot of fresh ideas for news. Sometimes it’s great chance to catch the scoop. Online marketing and public relations managers should also know if their brands, products and key managers’ decisions are discussed in good or bad context in social media.
Media monitoring on the daily basis is one of key elements of successful online reputation management. But how to be up-to-date with wide content stream on Facebook, Twitter, You Tube, thousands of blogs and discussion forums? Presentation “Social media radar” gives some ideas how to arrange the workflow around media monitoring and social media monitoring in the modern newsroom. It also brings examples of social media crisis in US, Poland and Ukraine.
Second part of the presentation explains what are News Point and News Point Social Media – useful tools for online media and social media monitoring. Some additional slides reflect SEO Friend – online content optimizer which helps journalists and bloggers to prepare relevant content for search engines. All three solutions were produced by Netsprint – Polish search experts company operating in 7 countries in Europe. Artur Karda, the author of the presentation “Social media radar”, is member of the Supervisory Board of Netsprint.
This presentation was prepared for Association of Independent Regional Publishers in Ukraine congress. The congress was placed in Kiev on 21 October 2011. Artur Karda was one of keynote speakers during congress of newspaper publishers in Kiev.