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When	
  Elephants	
  Dance:	
  
Enterprise	
  goes	
  Mobile	
  
Abhay	
  Aggarwal	
  
Principal,	
  Mobility	
  
The journey of a man…
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
Not just a Smartphone…anymore
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
10 Million…and counting
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
Consumer is KING
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
What’s in it for developers?
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
There’s another market out there
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
Who is Buying?
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
What’s the Magic Word?
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
1 in 4 enterprises
will have app...
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
Why should developers go for it?
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
B2E is RISING
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
It’s a Marathon
THIS	
  IS	
  AN	
  EXAMPLE	
  OF	
  A	
  LONG	
  
PRESENTATION	
  SECTION	
  HEADING	
  
Why Mobile First?
Failure to build an effective app
Becoming Mobile First
Becoming Mobile First
Identify Stakeholders
Map engagements
Evaluate engagements against strategy
Identify capabilities
Co...
Mobile Maturity Life Cycle
Mobile Maturity Life Cycle
OpportunisFc	
  
Mobile	
  
Strategic	
  
Mobile	
  
Mobile	
  	
  
First	
  
Key Challenges to Mobility
Key Challenges to Mobility
BYOD
Security
Backend Services
Legacy Infrastructure
New Infrastructure
Native/Hybrid?
Enterpri...
Evolution of the Ecosystem
Backend
as a
Service
Backend
as a
Service
Data Store
REST API
Optimized DataTransfers
User Management
Communication
Social
Geo location
Analyti...
Why Use
BaaS?
In Summary
•  BYOD	
  is	
  driving	
  consumerizaFon	
  in	
  IT	
  in	
  enterprise	
  
•  MarkeFng	
  now	
  controls	
  the	
  pu...
ONE LAST THING
An	
  army	
  travels	
  on	
  its	
  stomach.
Napoleon Bonaparte
aaggarwal@xebia.com	
  
www.xebia.in	
  
References	
  
Mobile Stats
• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Enterprise Mobility
• htt...
When Elephants Dance - Enterprise goes Mobile
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When Elephants Dance - Enterprise goes Mobile

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The consumer is spoilt for choice. Most of the buzz is around apps that individuals consume. Why? Because apps are sexy, provide unique experiences. Consumer discover new things to do, or new ways of doing existing things. Many are now billion $ brands with global recognition. Take Facebook, which has seen meteoric growth since it embraced mobile.

But there is another market, which frequently gets overlooked. This market is:
- Not sexy
- Not looking for unique experiences
- Has its own unique set of challenges.
But this market has 1 unique characteristic: It has in-built buyers.

Who am I talking about? The employees!
The global workforce is 3 Billion. The white collar workers are tech savvy, well educated, already using consumer level apps on their own mobile devices.

How does this make them a captive audience? The magic word: Apps for the Enterprise.
Reality Check: Nearly 3/4th of the enterprises have built less than 5 apps, of which 40% is at 0-1 app only for their employees.

According to Gartner, by 2017, 25% of all enterprises will have app stores. Companies will invest in HTML5/Hybrid apps to fulfill demand from employees for apps.

Why should developers go for it? The market is growing. A Nasscom report says the Enterprise Mobility market is expected to be worth $140 Billion by 2020.

What about enterprises?
- People bring own devices, clamor for support from companies
- IT no longer controls budget, biz units are recognizing a need for such initiatives and building their own apps
- Biz units bypass corporate guidelines in order to access data faster & collaborate more effectively

Unfortunately businesses fail at building effective apps.Most apps are the result of squeezing a web app onto a mobile device.
Companies need to focus on 5% principle. A mobile app will have only 5% features of the web app, but features that drive the most value.

How to become Mobile First? Use Business Architecture approach
1. Identify your stakeholders
2. Map your current & potential modes of engagements with stakeholders
3. Evaluate the engagements vis-a-vis business strategy
4. Identify capabilities required to support these engagements
5. Cost/benefit analysis of building new engagements

Mobile Maturity Lifecycle:
- Opportunistic: No central mobile strategy, one off mobile projects
- Strategic: Strategy varies by business unit, development tools & resources in place, but not optimized for scale
- Mobile First: Central strategy tied to business metrics, IT governance balanced with business data needs, scalable development methodology

Key Challenges to Mobility: Supporting employee devices, managing security, configuring new & legacy systems, go native/hybrid, managing pvt app stores

BaaS - An alternative to mobile middleware. Complexity of building a backend can be time consuming & expensive.
By de-cluttering the backend of app development, developers can focus on the user experience and the app itself.

Published in: Technology, Business
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When Elephants Dance - Enterprise goes Mobile

  1. 1. When  Elephants  Dance:   Enterprise  goes  Mobile   Abhay  Aggarwal   Principal,  Mobility  
  2. 2. The journey of a man…
  3. 3. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   Not just a Smartphone…anymore
  4. 4. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   10 Million…and counting
  5. 5. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   Consumer is KING
  6. 6. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   What’s in it for developers?
  7. 7. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   There’s another market out there
  8. 8. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   Who is Buying?
  9. 9. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   What’s the Magic Word?
  10. 10. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   1 in 4 enterprises will have app stores
  11. 11. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   Why should developers go for it?
  12. 12. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   B2E is RISING
  13. 13. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING  
  14. 14. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   It’s a Marathon
  15. 15. THIS  IS  AN  EXAMPLE  OF  A  LONG   PRESENTATION  SECTION  HEADING   Why Mobile First?
  16. 16. Failure to build an effective app
  17. 17. Becoming Mobile First
  18. 18. Becoming Mobile First Identify Stakeholders Map engagements Evaluate engagements against strategy Identify capabilities Cost/Benefit analysis
  19. 19. Mobile Maturity Life Cycle
  20. 20. Mobile Maturity Life Cycle OpportunisFc   Mobile   Strategic   Mobile   Mobile     First  
  21. 21. Key Challenges to Mobility
  22. 22. Key Challenges to Mobility BYOD Security Backend Services Legacy Infrastructure New Infrastructure Native/Hybrid? Enterprise App Store
  23. 23. Evolution of the Ecosystem
  24. 24. Backend as a Service
  25. 25. Backend as a Service Data Store REST API Optimized DataTransfers User Management Communication Social Geo location Analytics
  26. 26. Why Use BaaS?
  27. 27. In Summary
  28. 28. •  BYOD  is  driving  consumerizaFon  in  IT  in  enterprise   •  MarkeFng  now  controls  the  purses;  not  IT   •  Ini?al  adopters  in  Sales  force  automaFon,  CRM,  Field   Service  AutomaFon   •  Companies  are  grappling  with  how  to  build.  Real   Ques?on  should  be  What  to  build?   •  Remember  the  5%  rule   •  BaaS  de-­‐cluGers  the  backend,  so  that  developers  can   focus  on  experiences   •  Open  source  will  leapfrog  proprietary  plaKorms   •  Begin  with  Cost  saving  models  &  graduate  to  Revenue   generaFng  models  
  29. 29. ONE LAST THING
  30. 30. An  army  travels  on  its  stomach. Napoleon Bonaparte
  31. 31. aaggarwal@xebia.com   www.xebia.in  
  32. 32. References   Mobile Stats • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Enterprise Mobility • http://www.wired.com/insights/2013/02/why-your-enterprise-must-rethink-mobile- app-development/ • http://www.wired.com/insights/2013/08/enterprise-mobile-apps-old-school-new-rules/ • http://www.mobilemarketer.com/ • http://mobileenterprise.edgl.com/top-stories BaaS • http://en.wikipedia.org/wiki/Backend_as_a_service • http://blogs.forrester.com/michael_facemire/12-04-25- mobile_backend_as_a_service_the_new_lightweight_middleware • Google & Flickr Images

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