A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011

430 views

Published on

Does the world need a better fart game, or does it need a brand that people are willing to invest their time & money in?
Apple Store has 500,000 apps. Android Market has 300,000 apps. Nokia hitched the Microsoft bandwagon.Even as smartphone offerings are multiplying in the market, and tablets raining by the day, enabling more consumers to access latest technologies at various price points, the mobile app offerings themselves are maturing.

Now, it is no longer worth spending time & energy simply writing an app. Rather, the money lies in building a brand that customers trust. A brand now encompasses an ecosystem, supported by both online & real world presence. The “boring” business rules that have stood the test of time in the real world, are now taking root in the mobile world also. A consistent experience now draws in, and retains users. Enterprises need to deliver a consistent experience across platforms. People will look to invest in familiar brands, no matter which medium.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
430
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A Life beyond Apps: The mobile ecosystem - Mobile Dev Summit 2011

  1. 1. LIFE BEYONDAPPS Abhay Aggarwal
  2. 2. Hello I’mAbhay 2
  3. 3. 2007 3
  4. 4. 2008 4
  5. 5. How’s the mobile industry shaping up? 5
  6. 6. 5.3 BILLIONPHONESworldwide 1.5 BILLION Smartphones 6
  7. 7. Top 5 Phone Makers 7
  8. 8. Top 3 Smartphone Makers 8
  9. 9. Top 3 Markets 952 MILLION900 MILLION ? 327 MILLION 9
  10. 10. The Dragon & the Tiger 300 MILLION connections sold in 2010 10
  11. 11. How does 2011 look like? 11
  12. 12. 450 MILLIONsmartphoneswill be shippedin 40% of2011 them will be me! 12
  13. 13. Let’s talk APPS 13
  14. 14. Sales15 BILLIONapps have beendownloaded from Apple App Store 14
  15. 15. App Sales $2.5 BILLIONhas been paid to app developers 15
  16. 16. What does it take to build an app?Read a book… $25 for Android Market $99/year for Apple Buy a dev license… $99 a year + $99 per app 16
  17. 17. If you build it,they will come… right? 17
  18. 18. THINK AGAIN… 18
  19. 19. 5 LAKH 3 LAKH+ APPS APPS 19
  20. 20. The Good, The Bad, the Ugly… $1.5 Billion worth goods sold via mobile app $3 Billion worth transactions via mobile One in Four mobile apps are tried & never used again Even now, 90% of app devs do not make a sustainable return on investment 20
  21. 21. What sells most?#1 #2 #3 #4 #5 21
  22. 22. The future… 22
  23. 23. Trends Bills MobilePayment TicketingBuying InteractiveGoods Marketing 23
  24. 24. Look beyond apps… 24
  25. 25. FULFILL A NEED 25
  26. 26. Mobile is part of an ecosystem… LOCAL (where I am) (who I’m with, who I want totell about what I’m doing) REAL SOCIAL TIME (what I’m doing right now) 26
  27. 27. 33% check/update status via mobile50% tweet using mobiles 200 MILLION daily views through mobiles 27
  28. 28. Gang of Four 28
  29. 29. 29
  30. 30. APPLE 30
  31. 31. APPLE 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. Stake a Presence in Mobile 36
  37. 37. IDENTIFY YOUR BUSINESS Identify your business 37
  38. 38. 38
  39. 39. Ads are short termAd supported revenue model is not the only way to go, and is not sustainable in the long run. 39
  40. 40. Build an APIDont just build an APP, build an API 40
  41. 41. Environment Matters Mobile INDEPENDENT…Cloud Social 41
  42. 42. Environment Matters Mobile Cloud Social …or in harmony 42
  43. 43. NFC: The NEXT FRONTIER 43
  44. 44. What is NFC & how does it work?• Stands for Near Field Communication• Works on Short Range Wireless technology• Based on RFID tech• Technology enabler, not replacer. It complements existing technology.• A way to transmit and receive very small bits of information, wireless, at very close ranges (limited to few centimetres max)• 1 out of every 5 smartphones expected to be NFC enabled by 2015. 44
  45. 45. Should we be interested? • Theres a lot of Money! Mobile based commerce is increasing • Mobile Payments To Triple To $670 Billion by 2015 • 141 Million people spending $86 Billion Using Mobile Payments • Paypal alone seeing $3 Billion Using Mobile Payments in 2011 • iPhone 5 expected to have NFC; Google Nexus S already has it 45
  46. 46. How & Where will NFC be used? 46
  47. 47. In Summary 47
  48. 48. • Growth will be driven by Asian markets, particularly China & India.• Mobile Browsers are getting better all the time, and will become as powerful as their desktop equivalents.• Security concerns by corporates will be taken care of, leading to extensive adoption by business users.• Tablets will grow exponentially & replace laptops for lightweight uses.• Mobile wallet technology & NFC will revolutionise payment on mobile• High speed networks will make mobiles & tablets the primary, and in many cases, the only means of accessing the Web. 48
  49. 49. One last thing… 49
  50. 50. 50
  51. 51. Design is not just what it looks like andfeels like.Design is how it works. Steve Jobs 51
  52. 52. ReferencesMobile Stats• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats• http://blog.socialcast.com/e2sday-mobile-affairs/Google Sets Role in Mobile Payment• http://online.wsj.com/article/SB10001424052748703576204576226722412152678.htmlNear Field Communications• http://gizmodo.com/5707321/what-is-near+field-communication• http://gizmodo.com/5768471/fourteen-ways-nfc-will-let-your-phone-replace-your-wallet-and-moreMobile Operating Systems• http://en.wikipedia.org/wiki/IOS• http://en.wikipedia.org/wiki/Android_(operating_system)• Amazon.com:the Hidden Empire, faberNovel, May 2011• Flickr Images 52
  53. 53. </thanks> 53

×