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BUSINESS POLICY
     Amazon wants to burn the book
              business

                         PRESENTED BY:-
                         AMIT KUMAR (SS11 DA249)
                         RIDDHI VATSRAJ (SS11 DA229)
                         DHIVYA (SS11 DA263)



1   IIPM (SS 11-13)-A2
2   IIPM (SS 11-13)-A2
Topics
     Company information
     Acquisition of company
     Investment of the company
     Amazon wants to burn the book business
     Achievements
     Sources
     Conclusion




3   IIPM (SS 11-13)-A2
Company information

     Type: Public
     Founder: Jezz Bezos
     Founded: 1994
     Headquarters:
      Seattle, Washington, U.S.
     Area served: Worldwide
     Industry: Internet, online
      retailing cloud computing
     Products: A2Z
      Development, A9.com,Alexa
      Internet,Amazon.com,Amazon
      Kindle, Amazon
      Studios, Amazon Web
      services.


4       IIPM (SS 11-13)-A2
Acquisition of company
     1998:Planet all, Data mining
     1999:Internet Movie Database (IMDB)
     2003:Online music retailer CD Now
     2004:Joyo.com, a Chinese e-commerce website
     2005:BookSurge,a print on demand company,
              and Mobipocket.com, an eBook software company
     2006:Shopbop, a retailer of designer clothing and accessories for women
     2007: dpreview.com, a digital photography review website based in London
     2008: Audible.com, Fabric.com
     2009: Zappos
     2010: Touchco
     2011: The book depositoiry
     2012: Kiva systems

5   IIPM (SS 11-13)-A2
Investments
     2008: Engine Yard, a Ruby-on-Rails platform-as-a-service
       (PaaS) company.

     2010: Living Social, a local deal site




6   IIPM (SS 11-13)-A2
Interview with Amazon
     “If you go to Amazon’s website, they don’t advertise
       themselves as a bookseller. They are a place to buy
       apparel, appliances, something else and then books,”

     American owning at least one digital reading device 18%
       in Dec 2011- 29% in Jan 2012

     Store chain Borders closed its 399 stores in 2011




7   IIPM (SS 11-13)-A2
 Amazon now sells 105 e-books for every 100 printed ones.


     Publishers could easily envision that down of e-books
       might put those retailers out of business and give Amazon a
       monopoly on selling books.




8   IIPM (SS 11-13)-A2
 Apple publishers decided to they wanted the same
       arrangement known in the business as “agency pricing”
       with Amazon.

     Amazon sustain losses in short term to gain market share
       over the long term.




9   IIPM (SS 11-13)-A2
10   IIPM (SS 11-13)-A2
Achievements

      Amazon quickly captured 95 percent of the U.S. market for
        books in electronic form -- e-books.

      In 2010, Amazon signed a controversial deal with The
        Wylie Agency, in which Wylie gave Amazon the digital
        rights to the works of many of the authors it
        represents, bypassing the original publishers altogether.




11   IIPM (SS 11-13)-A2
sources
      Amazon website


      Bloomberg Business week


      Wikipedia




12   IIPM (SS 11-13)-A2
Conclusion
      From the beginning, Bezos sought to increase market share as quickly
        as possible, at the expense of profits. When he disclosed his intention to
        go from being “Earth's biggest bookstore" to "Earth's biggest anything
        store.”

      Bezos has predicted that e-books will overtake paperbacks and become
        the company's bestselling format within a year. Having already
        revolutionized the way the world buys books, Jeff Bezos is now
        transforming the way we read them as well.




13   IIPM (SS 11-13)-A2
14   IIPM (SS 11-13)-A2

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Bloomberg Business Magazine Cover story ppt

  • 1. BUSINESS POLICY Amazon wants to burn the book business PRESENTED BY:- AMIT KUMAR (SS11 DA249) RIDDHI VATSRAJ (SS11 DA229) DHIVYA (SS11 DA263) 1 IIPM (SS 11-13)-A2
  • 2. 2 IIPM (SS 11-13)-A2
  • 3. Topics  Company information  Acquisition of company  Investment of the company  Amazon wants to burn the book business  Achievements  Sources  Conclusion 3 IIPM (SS 11-13)-A2
  • 4. Company information  Type: Public  Founder: Jezz Bezos  Founded: 1994  Headquarters: Seattle, Washington, U.S.  Area served: Worldwide  Industry: Internet, online retailing cloud computing  Products: A2Z Development, A9.com,Alexa Internet,Amazon.com,Amazon Kindle, Amazon Studios, Amazon Web services. 4 IIPM (SS 11-13)-A2
  • 5. Acquisition of company  1998:Planet all, Data mining  1999:Internet Movie Database (IMDB)  2003:Online music retailer CD Now  2004:Joyo.com, a Chinese e-commerce website  2005:BookSurge,a print on demand company, and Mobipocket.com, an eBook software company  2006:Shopbop, a retailer of designer clothing and accessories for women  2007: dpreview.com, a digital photography review website based in London  2008: Audible.com, Fabric.com  2009: Zappos  2010: Touchco  2011: The book depositoiry  2012: Kiva systems 5 IIPM (SS 11-13)-A2
  • 6. Investments  2008: Engine Yard, a Ruby-on-Rails platform-as-a-service (PaaS) company.  2010: Living Social, a local deal site 6 IIPM (SS 11-13)-A2
  • 7. Interview with Amazon  “If you go to Amazon’s website, they don’t advertise themselves as a bookseller. They are a place to buy apparel, appliances, something else and then books,”  American owning at least one digital reading device 18% in Dec 2011- 29% in Jan 2012  Store chain Borders closed its 399 stores in 2011 7 IIPM (SS 11-13)-A2
  • 8.  Amazon now sells 105 e-books for every 100 printed ones.  Publishers could easily envision that down of e-books might put those retailers out of business and give Amazon a monopoly on selling books. 8 IIPM (SS 11-13)-A2
  • 9.  Apple publishers decided to they wanted the same arrangement known in the business as “agency pricing” with Amazon.  Amazon sustain losses in short term to gain market share over the long term. 9 IIPM (SS 11-13)-A2
  • 10. 10 IIPM (SS 11-13)-A2
  • 11. Achievements  Amazon quickly captured 95 percent of the U.S. market for books in electronic form -- e-books.  In 2010, Amazon signed a controversial deal with The Wylie Agency, in which Wylie gave Amazon the digital rights to the works of many of the authors it represents, bypassing the original publishers altogether. 11 IIPM (SS 11-13)-A2
  • 12. sources  Amazon website  Bloomberg Business week  Wikipedia 12 IIPM (SS 11-13)-A2
  • 13. Conclusion  From the beginning, Bezos sought to increase market share as quickly as possible, at the expense of profits. When he disclosed his intention to go from being “Earth's biggest bookstore" to "Earth's biggest anything store.”  Bezos has predicted that e-books will overtake paperbacks and become the company's bestselling format within a year. Having already revolutionized the way the world buys books, Jeff Bezos is now transforming the way we read them as well. 13 IIPM (SS 11-13)-A2
  • 14. 14 IIPM (SS 11-13)-A2