Exotic cars blog

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presentation on how to create blog and internet marketing tools.

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Exotic cars blog

  1. 1. EXOTIC CARS BLOG<br />Name: Arjun VarmaChris RajaduraiDate: April 25th 2011<br />URL: exoticcarzs.blogspot.com<br />
  2. 2. PERSPECTIVE<br />Internet users in the world 2005 to 2010<br />Online Landscape world wide<br />Figure 1<br />Figure 2 <br />
  3. 3. Social networking <br />4.5 billion active users<br />REVOLUTIONIZED- the online business market<br />
  4. 4. Social Networking<br />GROWTH<br />BLOG Consumption<br />Increased consumption in Canada<br />Involvement of older segment<br />Canadian’s more involved in BLOG’s<br />
  5. 5. BLOG: Exotic Cars<br />Topic: Exotic Car’s<br />About: Review, information and News<br />Why Exotic Cars?<br />
  6. 6. List of Blog Posts<br />Upcoming<br />Recent Launch<br />Auto Show Debut<br />
  7. 7. FACEBOOK, Twitter and YOutube<br />Started after blog launch<br />Interaction of Facebook<br />28 like on Facebook page<br />Twitter<br />30 Followers<br />YouTube<br />61 Channel Views<br />
  8. 8. Blog Performance<br />Performance: <br />January to April 2011 <br />90 visits <br />58 absolute unique visitors <br />Average time on site 6.50 <br />bounce rate 44.44%<br />new visits 64.44% <br />Traffic: <br />61.45% referring sites <br />blogger #1 <br />Facebook # 2<br />Twitter #3<br />25.30% direct traffic <br />3.25% search engines. <br />Blog rank:<br />Blog Grader 44<br />IceRocket<br />
  9. 9. Key Learning: <br />Blog: Critical for Reaching target audience<br />Blog Creation: Design, Template, creativity<br />Blog Content: Plagiarizing, Copyright, Analytics, SEO<br />Critical: Critical for Creating Awarness/Marketing<br />Following<br />Tweet and Retweet<br />Facebook: Critical for driving traffic<br />Facebook Page: Posts, Discussions<br />Facebook insight: metrics for content<br />
  10. 10. Recommendation<br />Blog Improvement<br />Search Engine Optimization<br />PPC Campagin<br />Sample PPC<br />
  11. 11. Recommendation<br />Display Ad<br />Ad Placement:<br />www.topspeed.com<br />www.carpages.ca<br />www.autoguide.com<br />www.insideline.com<br />www.autocatch.com<br />6. www.autos.ca<br />7. www.motortrends.com<br />8. www.truedelta.com<br />9. www.leftlanenews.com<br />10. www.theautochannel.com<br />
  12. 12. Recommendation<br />Affiliate Marketing<br />PR<br />Email Marketing<br />
  13. 13. The END<br />Thank You for Listening<br />Contact: exoticcarsblog@gmail.com<br />

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