3. Social networking 4.5 billion active users REVOLUTIONIZED- the online business market
4. Social Networking GROWTH BLOG Consumption Increased consumption in Canada Involvement of older segment Canadian’s more involved in BLOG’s
5. BLOG: Exotic Cars Topic: Exotic Car’s About: Review, information and News Why Exotic Cars?
6. List of Blog Posts Upcoming Recent Launch Auto Show Debut
7. FACEBOOK, Twitter and YOutube Started after blog launch Interaction of Facebook 28 like on Facebook page Twitter 30 Followers YouTube 61 Channel Views
8. Blog Performance Performance: January to April 2011 90 visits 58 absolute unique visitors Average time on site 6.50 bounce rate 44.44% new visits 64.44% Traffic: 61.45% referring sites blogger #1 Facebook # 2 Twitter #3 25.30% direct traffic 3.25% search engines. Blog rank: Blog Grader 44 IceRocket
9. Key Learning: Blog: Critical for Reaching target audience Blog Creation: Design, Template, creativity Blog Content: Plagiarizing, Copyright, Analytics, SEO Critical: Critical for Creating Awarness/Marketing Following Tweet and Retweet Facebook: Critical for driving traffic Facebook Page: Posts, Discussions Facebook insight: metrics for content