Presented

1. IN DEPTH
ANTHONY JULIANO
CANCER SERVICES OF
NORTHEAST INDIANA
JUNE 14, 2011

2. WHY
?

6. MEMBERS (IN MILLIONS)
Members
600
500
400
300
200
100
0
Facebook LinkedIn

7. “PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.”
- DIPCHAND
“DEEP” NISHAR,
LINKEDIN

8. MEMBERS EARNING > $100K
Series 1
40%
35%
30%
25%
20%
15%
10%
5%
0%
Facebook LinkedIn
SOURCE: NIELSEN CLARITAS STUDY AS REPORTED BY CNN, OCT. 2009

10. BUT ISN’T A
PROFILE JUST
A GLORIFIED
RESUME?

14. YOUR PROFILE
IS ONLY
THE BEGINNING

15. FIVE WAYS TO GET
MORE OUT OF

16. 1. GET CONNECTED

19. SEND PERSONALIZED
CONNECTION REQUESTS!

20. IT’S ABOUT
CONNECTING,
NOT COLLECTING

21. 2. UPDATE YOUR
STATUS FREQUENTLY

25. GOOD STATUS CONTENT: EXAMPLES
WHAT YOU’RE WORKING ON
SHARING WHAT YOU’VE READ/RESOURCES
INDUSTRY NEWS
ADVICE/OPINION
QUESTIONS
EVENTS

26. DON’T SELL

29. EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK

30. 3. CLEAN UP YOUR
NEWS FEED

34. 4. USE ADVANCED
SEARCH

38. Recommendations

40. 5. REQUEST—
AND GIVE—
RECOMMENDATIONS

41. HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)

44. LINKEDIN FOR
PROFESSIONAL
DEVELOPMENT
JUNE 15, 1 - 4 PM
OR
JUNE 20, 6 - 9 PM

45. WHAT WE’LL COVER
• MORE DETAILS ON LINKEDIN’S FEATURES
• novations & cidentals
(ADVANCED TIPS AND TRICKS)
• GETTING STARTED ON LINKEDIN
• ONE-ON-ONE TRAINING

46. “STEPS TO FITTING
SOCIAL MEDIA INTO
THE MARKETING MIX”
KEVIN MULLETT, CIRRUS ABS
JULY 12, 11:30 AM - 1:00
"THE SOCIAL MEDIA SOUNDTRACK:
TEN GREAT SONGS THAT REMIND
US WHAT'S MOST IMPORTANT“
ME AGAIN
AUGUST 16, 11:30 AM - 1:00

47. YOUR ASSIGNMENT - TODAY
1. STATUS: UPDATE
2. ADVANCED SEARCH: CONDUCT ONE ON
YOUR PRIMARY PROSPECT
3. RECOMMENDATIONS: GIVE AND
REQUEST ONE
IF YOU HAVE PROBLEMS, CALL ME

49. THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426
IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

50. 5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
7. FLICKR/REID HOFFMAN/JOI ITO
11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP
15. FLICKR/REID HOFFMAN/JOI ITO
26. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT
46. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY
47. BECKY JOHNS/BECKY-JOHNS.COM