LinkedIn in Depth

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LinkedIn in Depth

  1. 1. IN DEPTH ANTHONY JULIANO CANCER SERVICES OF NORTHEAST INDIANA JUNE 14, 2011
  2. 2. WHY ?
  3. 3. MEMBERS (IN MILLIONS) Members600500400300200100 0 Facebook LinkedIn
  4. 4. “PEOPLE ARE IN A DIFFERENT CONTEXT ANDMINDSET WHEN THEYRE IN APROFESSIONAL NETWORK.” - DIPCHAND“DEEP” NISHAR, LINKEDIN
  5. 5. MEMBERS EARNING > $100K Series 140%35%30%25%20%15%10% 5% 0% Facebook LinkedIn SOURCE: NIELSEN CLARITAS STUDY AS REPORTED BY CNN, OCT. 2009
  6. 6. BUT ISN’T APROFILE JUSTA GLORIFIED RESUME?
  7. 7. YOUR PROFILE IS ONLYTHE BEGINNING
  8. 8. FIVE WAYS TO GET MORE OUT OF
  9. 9. 1. GET CONNECTED
  10. 10. SEND PERSONALIZEDCONNECTION REQUESTS!
  11. 11. IT’S ABOUT CONNECTING,NOT COLLECTING
  12. 12. 2. UPDATE YOURSTATUS FREQUENTLY
  13. 13. GOOD STATUS CONTENT: EXAMPLESWHAT YOU’RE WORKING ONSHARING WHAT YOU’VE READ/RESOURCESINDUSTRY NEWSADVICE/OPINIONQUESTIONSEVENTS
  14. 14. DON’T SELL
  15. 15. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
  16. 16. 3. CLEAN UP YOUR NEWS FEED
  17. 17. 4. USE ADVANCED SEARCH
  18. 18. Recommendations
  19. 19. 5. REQUEST— AND GIVE—RECOMMENDATIONS
  20. 20. HOW DO YOU OBTAIN RECOMMENDATIONS?• DO GOOD WORK• ASK FOR THEM—TIMING IS EVERYTHING• GIVE THEM (BUT NOT QUID PRO QUO)
  21. 21. LINKEDIN FORPROFESSIONALDEVELOPMENTJUNE 15, 1 - 4 PMORJUNE 20, 6 - 9 PM
  22. 22. WHAT WE’LL COVER• MORE DETAILS ON LINKEDIN’S FEATURES• novations & cidentals (ADVANCED TIPS AND TRICKS)• GETTING STARTED ON LINKEDIN• ONE-ON-ONE TRAINING
  23. 23. “STEPS TO FITTINGSOCIAL MEDIA INTOTHE MARKETING MIX”KEVIN MULLETT, CIRRUS ABSJULY 12, 11:30 AM - 1:00"THE SOCIAL MEDIA SOUNDTRACK:TEN GREAT SONGS THAT REMINDUS WHATS MOST IMPORTANT“ME AGAINAUGUST 16, 11:30 AM - 1:00
  24. 24. YOUR ASSIGNMENT - TODAY1. STATUS: UPDATE2. ADVANCED SEARCH: CONDUCT ONE ON YOUR PRIMARY PROSPECT3. RECOMMENDATIONS: GIVE AND REQUEST ONEIF YOU HAVE PROBLEMS, CALL ME
  25. 25. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON
  26. 26. 5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE7. FLICKR/REID HOFFMAN/JOI ITO11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP15. FLICKR/REID HOFFMAN/JOI ITO26. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT46. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY47. BECKY JOHNS/BECKY-JOHNS.COM

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