3 Unassailable Social Media Truths

685 views

Published on

Even though it seems like social media is ever-changing, here are three things you can rely on--and need to know if you want to understand social media.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
685
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

3 Unassailable Social Media Truths

  1. 1. Unassailable<br />Social Media<br />Truths<br />3<br />Anthony Juliano | September 16, 2010<br />
  2. 2. Hello!<br />
  3. 3.
  4. 4. 1. SOCIAL MEDIA DOESN'T<br />CHANGE <br />THINGS SO MUCH AS IT<br />AMPLIFIES<br />THEM<br />
  5. 5.
  6. 6. THE WORSTLINKEDIN RECOMMENDATION OF ALL TIME<br />
  7. 7.
  8. 8. IF YOU’RE GOODAT YOUR JOB, NOT USING SOCIAL MEDIA IS A GREATER RISK THAN USING IT<br />
  9. 9. 2. IF YOU THINK ABOUT SOCIAL<br />MEDIA PRIMARILY AS A<br />MARKETING TOOL, <br />YOU'RE MISSING<br />THE POINT<br />
  10. 10. REASONS WHY SOCIAL MEDIA IS ABOUT SO MUCH MORE THAN MARKETING<br />3<br />
  11. 11. 1. YOUR CUSTOMERS WANT TO HEAR ABOUT YOU FROM THEIR PEERS, NOT FROM YOU<br />
  12. 12. “One in five social media users say they regularly seek advice from others when purchasing products…”<br />- National Retail Federation<br />
  13. 13.
  14. 14. 2. IT'S ABOUT GIVING TO GET –NOT JUST GETTING PAID<br />
  15. 15. “By giving of your expertise, advice and insight through content and conversation…and incentivizing participation and sharing, you both earn trust and grow your network of friends, fans and customers.”<br />- Jason Falls<br />
  16. 16. “You can buy attention (advertising).<br />You can beg for attention from the media (public relations).<br />You can bug people one at a time to get attention (sales).<br />Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”<br />- David Meerman Scott<br />
  17. 17. 3. SOCIAL MEDIA IS BEST USED AS A LISTENING TOOL<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. 3. YOU CAN'T DO IT <br />ALL, BUT<br />YOU PROBABLY SHOULD DO<br />SOMETHING<br />
  22. 22. TOOLS THAT WORK ESPECIALLY WELL FOR PROFESSIONAL SERVICES <br />3<br />
  23. 23.
  24. 24. “People are in a different context and mindset when they're in a professional network.” <br />- Dipchand “Deep” Nishar, LinkedIn<br />
  25. 25. “LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”<br />
  26. 26. “If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.”<br /><ul><li> Lewis Howes, author of LinkedWorking</li></li></ul><li>
  27. 27. WHY BLOG?<br />Positions you as a resource<br />A forum for substantive content/ commentary<br />Encourages you to stay current<br />Improves writing skill<br />Allows for audience response<br />SEO<br />A great way to write a book<br />
  28. 28. PITFALLS<br /><ul><li>Takes time
  29. 29. Building an audience requires patience
  30. 30. May be necessary to push visitors from another portal (e.g. LinkedIn)—which adds a little labor
  31. 31. A slight learning curve with the technology
  32. 32. Lots of competition for the audience’s attention</li></li></ul><li>Niche<br />social networks<br />
  33. 33. 2 MILLION MEMBERS<br />
  34. 34.
  35. 35.
  36. 36. FINAL<br />THOUGHTS<br />3<br />
  37. 37. HAVE A<br />STRATEGY—<br />AND MAKE IT PART OF YOUR<br />LARGER MARKETING<br />STRATEGY<br />
  38. 38. Marketing strategy<br />Social media strategy<br />LinkedIn strategy<br />
  39. 39. 2. MEASUREROI<br />
  40. 40. 3. USE SOCIAL MEDIA TO FACILITATEFACE-TO-FACE RELATIONSHIPS<br />
  41. 41. OPPORTUNITIES TO LEARN MORE<br />3<br />
  42. 42. “Who Are Our Customers and Where Are They?”6 wks. (Thu.), starting Sep. 30, 6 – 9 pm$224<br />Social Media for BusinessFri., Oct. 1, 9 am – 3 pm$112<br />LinkedIn for Professional DevelopmentMon., Oct. 11, 2010, 6 – 9 pm$70<br />
  43. 43. Questions?<br />
  44. 44. Thanks!<br />ajjuliano@gmail.com<br />(260) 615.3426<br />AnthonyJuliano.WordPress.com<br /> If you enjoyed this presentation, please recommend me on<br />

×