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Thomas J. Howard pt.3 open design

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Thomas J. Howard pt.3 open design

  1. 1. Design and Product DevelopmentGuest Lecture at Tallinn European Innovation AcademyThomas J. Howardwww.thomasjhoward.comthow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard, The Technical University of Denmark”
  2. 2. AgendaSplit into four sections each of roughly 40min (including exercises) and a small break between each sectionSections covered:18:00 - Integrated Product Development18:30 - Product/Service-Systems (PSS)19:00 - Open Design19:30 - Protovation2 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  3. 3. What is Open Design?3 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  4. 4. Open Design: The Oxford English Dictionary The Oxford English Dictionary – 1st Editionhttp://www.manhattanrarebooks-literature.com/oed.htm “Box of quotation slips” by Owen McKnight, CC BY-SA 2.0 4 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  5. 5. What is Open Design? Crowdsourcing Open Source Design5 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  6. 6. What is Crowdsourcing?6 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  7. 7. Types of CrowdsourcingCrowd Funding (22% of sites)Crowd Labour (8% of sites)Crowd Innovation (10% of sites)Distributed Knowledge (37% of sites)Crowd Creativity (14% of sites)(Aesthetics & Branding)Tools (9% of sites)7 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  8. 8. Crowdsourcing How would we use it?8 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  9. 9. CrowdfundingTech Art Social 9 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  10. 10. Funding10 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  11. 11. Funding11 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  12. 12. Funding12 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  13. 13. InnovationDivergent/ Convergent / Solution EvaluationProblem SolvingSocial Challenges Push & Pull 13 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  14. 14. Innovation14 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  15. 15. Innovation15 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  16. 16. Labour•Debugging•Advertising and testimonials•Proofreading•Web-design•Graphic enhancement•Website testing•Surveys•Data entry16 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  17. 17. 17 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  18. 18. Aesthetics & Branding•Fashion•Sounds•Artwork•Logos•Graphic Design•Photography and ImagesCompetition Driven18 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  19. 19. Aesthetics & Branding19 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  20. 20. Anything left for us to do?20 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  21. 21. Crowdsourcing is now a mature field, use it and master it.21 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  22. 22. Open Source Design22 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  23. 23. Open Source to Open Design Source Code Design Blueprints23 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  24. 24. DEFINITIONS OPEN SOURCE DEVELOPMENT OSP OSS Open Source Products Open Source Software Tangible Intangible24 Original material by Thomas J. Howard, The Technical University of Denmark 2013 24
  25. 25. Why Open Design?To fund R&D rather than legal fees for patent disputes.To maximise the value of the product to the crowd and allow them to develop design derivativesTo focus less on blocking the development of others and instead to gain from being visible and influential.25 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  26. 26. How Open are we to be?Choosing the correct licences will be crucial: Attribution - CC BY This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials. Attribution-ShareAlike - CC BY-SA As CC BY except all new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects. Attribution-NoDerivs - CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you. Attribution-NonCommercial - CC BY-NC This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. Attribution-NonCommercial-ShareAlike - CC BY-NC-SA This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms. Attribution-NonCommercial-NoDerivs - CC BY-NC-ND This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially. http://creativecommons.org/licenses/26 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  27. 27. Open DesignAn emerging paradigm... a gift to the people and society...27 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  28. 28. Open Design Empowers People and DrivesInnovation28 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  29. 29. Flying Open Sourcers29 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  30. 30. Flying Open Sourcers30 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  31. 31. The Open Design Library31 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  32. 32. FREE BEER 1.032 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  33. 33. FREE BEER cont... FREE BEER 2.5 (Right)FREE BEER 4.0 (Below)33 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  34. 34. Open Design (Open Hardware)An emerging paradigm... a gift to the people and society... ...but can you really make money from giving things away for free?34 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  35. 35. 35 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  36. 36. The old mindset of product development Andreasen and Hein [1987]36 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  37. 37. Open Design – A New IPD Consideration Howard [2012]37 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  38. 38. OSD Archetypal Business Model Self-service, Communities, Community Network, Co-creation Participants, Accessibility, End-users, Knowledge -For Profit Sharing, -Personal gain, Cost reduction -Social good Intellectual resources., Internet, Brand Web-site/ (Platform) platform38 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  39. 39. Revenue from Open Source Design• Sale of expertise• Spin-off products• Straight production• Advertising & Front of shelf model• Value from the use phase• Use and user dataBenefits of Open Source Design• Rapid and cheap publicity• Multiuser development & Expert customers• Increased product varieties• Competition killer• Suboptimal is forgivable39 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  40. 40. Right now, being open is no longeran added value. Either you are openor you are out! The internet haschanged the game, we’re be comingself-producers with access toinformation and possibility to learnwhatever, whenever, wherever.David Cuartielles (Arduino), California, 2012 BOB WALDIE, OpenGear 40 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  41. 41. 41 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  42. 42. 42 Original material by Thomas J. Howard, The Technical University of Denmark 2013
  43. 43. Questions ?43 Original material by Thomas J. Howard, The Technical University of Denmark 2013

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