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Converse andConnect with yourCustomers usingSocial Media@AmyStarkStark ReAlity Check
Overview• Plan• Policy• Connect• Converse• Resources
Before you Connect andConverse with yourCustomers on Social Media--Be sure to have a Plan and aPolicy #GovD13 #SRCTweet Si...
http://issuu.com/govloop/docs/digitalgovguides/36
http://docs.cdn.marketo.com/Social-Media-Plan-Template.pdf?url=/library/Social-Media-Plan-Template.pdf
http://www.ctg.albany.edu/publications/guides/social_media_policy/social_media_policy.pdf
Post Internet Time
GovDelivery.com
Social Media Plan Basics• Digital PropertiesSpreadsheet• List InfluentialStakeholders• Digital Post Planner
Digital Property Spreadsheet
http://on.fb.me/10Eu7u0
http://www.dailykos.com/story/2013/04/19/1203217/-Texas-fertilizer-plant-was-storing-highly-explosive-ammonium-nitratehttp...
List Influential Stakeholders
For Maximum ImpactMake a List andEngage withInfluentialStakeholders#GovD13 #SRC
Digital Post Planner
http://www.gemwebb.com/what-is-a-social-media-marketing-calendar/https://www.box.com/s/mrlckv75oczals7atnx9WhoPosting / Li...
Social Media Policy Basics• Public CYA Policy• T H A R G• Karma Squared
Public C Y A Policyhttps://www.facebook.com/434ARW/info
Public C Y A Policy434th Air Refueling WingAboutAboutThis is the official fan page of the 434th Air Refueling Wing. Please...
Carefully describe thetypes of posts that will bedeleted and encouragedialog - good and bad.#GovD13 #SRC
T H A R G
http://themiddleway.net/?p=45
Karma Squared
Connecting
EmailWebsiteDatabasesTraditional Content
http://www.slideshare.net/digiphile/social-media-and-government
http://www.flickr.com/search/?w=usg&q=&m=text
http://www.slideshare.net/martinmartysmith/storytelling-new-seo
http://bit.ly/ConfessionECard
AudienceStar WarsGeekDog LoverGreyhounds
Topics About YourBailiwickNew StarWars MovieWestminsterDog ShowSWEETSPOTConversing
YourBailiwick
http://cuteoverload.com/2009/06/16/live-from-the-ibkc-fundraising-headquarters/
2012 Winners --Most Influential Dame – Leanne Hoagland SmithMost Influential Dude – Pete The PlannerMost Influential Up & ...
When you tap into yourcommunity forengagement ideasit fostersBrand Advocacyaka Social Media Gold#GovD13 #SRC
RESOURCES
http://GovDelivery.com
http://www.youtube.com/government101
https://twitter.com/gov/us-senate/members
Resourceshttp://socialmediagovernance.com/policies.phpAsk Questions
The only way to stop thespread of misinformationon social media is toflood the space with truth.#GovD13 #SRC@AmyStarkStark...
How to Connect and Converse with your Customers using Social Media
How to Connect and Converse with your Customers using Social Media
How to Connect and Converse with your Customers using Social Media
How to Connect and Converse with your Customers using Social Media
How to Connect and Converse with your Customers using Social Media
How to Connect and Converse with your Customers using Social Media
How to Connect and Converse with your Customers using Social Media
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How to Connect and Converse with your Customers using Social Media

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My Keynote given at the Digital Communications Tour sponsored by GovDelivery April 24, 2013. Once you have a plan and a policy you can connect and converse with your customers using social media.

Published in: Education, Technology, Business

How to Connect and Converse with your Customers using Social Media

  1. 1. Converse andConnect with yourCustomers usingSocial Media@AmyStarkStark ReAlity Check
  2. 2. Overview• Plan• Policy• Connect• Converse• Resources
  3. 3. Before you Connect andConverse with yourCustomers on Social Media--Be sure to have a Plan and aPolicy #GovD13 #SRCTweet Sized Takeaways#GovD13 #SRC
  4. 4. http://issuu.com/govloop/docs/digitalgovguides/36
  5. 5. http://docs.cdn.marketo.com/Social-Media-Plan-Template.pdf?url=/library/Social-Media-Plan-Template.pdf
  6. 6. http://www.ctg.albany.edu/publications/guides/social_media_policy/social_media_policy.pdf
  7. 7. Post Internet Time
  8. 8. GovDelivery.com
  9. 9. Social Media Plan Basics• Digital PropertiesSpreadsheet• List InfluentialStakeholders• Digital Post Planner
  10. 10. Digital Property Spreadsheet
  11. 11. http://on.fb.me/10Eu7u0
  12. 12. http://www.dailykos.com/story/2013/04/19/1203217/-Texas-fertilizer-plant-was-storing-highly-explosive-ammonium-nitratehttp://www.startribune.com/nation/203841391.html?refer=y
  13. 13. List Influential Stakeholders
  14. 14. For Maximum ImpactMake a List andEngage withInfluentialStakeholders#GovD13 #SRC
  15. 15. Digital Post Planner
  16. 16. http://www.gemwebb.com/what-is-a-social-media-marketing-calendar/https://www.box.com/s/mrlckv75oczals7atnx9WhoPosting / ListeningWhatContent -- SourcesWhereSocial Media PlatformWhenSet Expectations
  17. 17. Social Media Policy Basics• Public CYA Policy• T H A R G• Karma Squared
  18. 18. Public C Y A Policyhttps://www.facebook.com/434ARW/info
  19. 19. Public C Y A Policy434th Air Refueling WingAboutAboutThis is the official fan page of the 434th Air Refueling Wing. Please visit our official webpage at www.grissom.afrc.af.mil. Also, follow us on Twitter @434ARW.Basic InfoFounded October 1, 1942Location Bunker Hill, IN 46971Public Transit Welcome to the 434th Air Refueling Wing’s official Facebook fan page. We will post the most recent news, videos, photos and blog posts from our Airmenthroughout the world. For more information, please visit our official home page at http://www.grissom.afrc.af.mil/.The 434th Air Refueling Wing, equipped with KC-135R Stratotanker aircraft, is one of the key aerial refueling units in the Air Force Reserve Command. From its home atGrissom Air Reserve Base, Ind., the wing and its people travel around the world in support of various Air Force operations and contingencies.The mission of the 434th Air Refueling Wing is to develop and maintain the operational capability of its units and train reservists for worldwide duty.The 434th Air Refueling Wing regularly participates in exercises and front-line operations to support Americas national interests. The Air Force Reserve Command provides asubstantial portion of the Department of Defenses total aerial refueling capability. Hence, the 434th receives its share of taskings both during peacetime and times of crisis tosupport our nations active duty military forces.While this is an open forum, please remember its also a family friendly one, so please keep your comments and wall posts clean. In addition to keeping it family friendly, weask that you follow our posting guidelines here. If you dont comply, your message will be removed:-We do not allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or anyorganization.-We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do notallow attempts to defame or defraud any financial, commercial or non-governmental agency.-We do not allow comments that suggest or encourage illegal activity.-You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.Finally, the appearance of external links on this site does not constitute official endorsement on behalf of the U.S. Air Force Reserve, U.S. Air Force or Department of Defense.Interested in social media and the 434th Air Refueling Wing? Follow us on Twitter @434ARW (http://twitter.com/434ARW).Thank you for your participation and feel free to send us comments or suggestions on what you’d like to see or read about.
  20. 20. Carefully describe thetypes of posts that will bedeleted and encouragedialog - good and bad.#GovD13 #SRC
  21. 21. T H A R G
  22. 22. http://themiddleway.net/?p=45
  23. 23. Karma Squared
  24. 24. Connecting
  25. 25. EmailWebsiteDatabasesTraditional Content
  26. 26. http://www.slideshare.net/digiphile/social-media-and-government
  27. 27. http://www.flickr.com/search/?w=usg&q=&m=text
  28. 28. http://www.slideshare.net/martinmartysmith/storytelling-new-seo
  29. 29. http://bit.ly/ConfessionECard
  30. 30. AudienceStar WarsGeekDog LoverGreyhounds
  31. 31. Topics About YourBailiwickNew StarWars MovieWestminsterDog ShowSWEETSPOTConversing
  32. 32. YourBailiwick
  33. 33. http://cuteoverload.com/2009/06/16/live-from-the-ibkc-fundraising-headquarters/
  34. 34. 2012 Winners --Most Influential Dame – Leanne Hoagland SmithMost Influential Dude – Pete The PlannerMost Influential Up & Comer – Steven ShattuckNicest Social Media Peep – Erik DeckersMost Ethical – Dr. Greg MagnussonGrooviest – Leah BeattyBest In Show – Orville Redenbacher Statue2010 Winners --Most Influential Dude -- Dave WoodsonMost Influential Dame -- Nicole MisencikMost Influential Up & Comer -- Paul PoteetNicest Social Media Peep -- Richard OrelupMost Ethical -- Firebelly Marketing - Duncan AlneyGrooviest -- West Coast Tacos2009 Winners -Most Influential Dame -- Kathy SippleMost Influential Dude -- Chuck GoseMost Influential Up & Comer -- Chad Richards2011 Winners --Most Influential Dame - Leslie BaileyMost Influential Dude - Kevin MullettMost Influential Up & Comer - Muhammad YasinNicest Social Media Peep -- Heather SchoeglerMost Ethical -- @BeTheLink - Andrew HoffmanGrooviest -- @EvansvilleWatch - Bill MerkelBest In Show -- Butler Blue II
  35. 35. When you tap into yourcommunity forengagement ideasit fostersBrand Advocacyaka Social Media Gold#GovD13 #SRC
  36. 36. RESOURCES
  37. 37. http://GovDelivery.com
  38. 38. http://www.youtube.com/government101
  39. 39. https://twitter.com/gov/us-senate/members
  40. 40. Resourceshttp://socialmediagovernance.com/policies.phpAsk Questions
  41. 41. The only way to stop thespread of misinformationon social media is toflood the space with truth.#GovD13 #SRC@AmyStarkStark ReAlity Check

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