First things first -- This presentation will be about connecting and conversing with your customer however it presupposes a couple of things that you have a plan and a policy.
There are plenty of other sources that will provide you with strategies and even social media plan templates.
Pay attention to GovDelivery for up to date information.
The very first step in proper social media usage is to keep track of your digital properties and always remain in control of them.I recommend setting up a Spreadsheet – I personally use the Google Drive spreadsheet. It’s important to NOT have the same password for all the accounts and to change the passwords on a regular basis
http://on.fb.me/10Eu7u0 make sure that you have a process in place for any possible transitions
Connect with local celebs
Can someone tell me what CYA means?
Carefully describe the types of posts that will be deleted and encourage dialog – both good and bad.No such thing as bad pressEmbrace discussionA good community, built from the ground up will self-policeHall MonitorsBrand advocates
The preponderance of Karma as a negative force was amazing.
This is the principle behind content marketing Attraction Marketing
Think of social media as a system. First and foremost - Brand Management – protect your good name online or nothing else matters – listen to competitors and what’s being said about New Song. Outreach Public Relations – Communications- education – establish yourself as an expert – credibility – Drive traffic to your websiteTap into the collective genius this is when social media gets interesting. and with time you’re able to foster brand advocates who do lots of the digital heavy lifting for you.The majority of your content is already written and can be re-purposed for your social media postings.
Converse: Content IdeasSocial Media and Government 2.0by Alexander Howard on Jul 14, 20104,161 viewsMy presentation for Open Government Employee Awareness Day at the Social Security Administration.
Converse: Content Source
Converse – Don’t ONLY talk about your organization or your particular area of interest. Your customers have other interests, and if you post something clever or endearing about a dog, some
You must already know that GovDelivery is a FABULOUS Resource when you’re looking for digital communication answers. Their website and blog are chock full of great information about the latest trends in social media and how governmental agencies are using them effectively.
Hasbro taps social media for latest Transformers design
How to Connect and Converse with your Customers using Social Media
Converse andConnect with yourCustomers usingSocial Media@AmyStarkStark ReAlity Check
http://www.gemwebb.com/what-is-a-social-media-marketing-calendar/https://www.box.com/s/mrlckv75oczals7atnx9WhoPosting / ListeningWhatContent -- SourcesWhereSocial Media PlatformWhenSet Expectations
Social Media Policy Basics• Public CYA Policy• T H A R G• Karma Squared
Public C Y A Policyhttps://www.facebook.com/434ARW/info
Public C Y A Policy434th Air Refueling WingAboutAboutThis is the official fan page of the 434th Air Refueling Wing. Please visit our official webpage at www.grissom.afrc.af.mil. Also, follow us on Twitter @434ARW.Basic InfoFounded October 1, 1942Location Bunker Hill, IN 46971Public Transit Welcome to the 434th Air Refueling Wing’s official Facebook fan page. We will post the most recent news, videos, photos and blog posts from our Airmenthroughout the world. For more information, please visit our official home page at http://www.grissom.afrc.af.mil/.The 434th Air Refueling Wing, equipped with KC-135R Stratotanker aircraft, is one of the key aerial refueling units in the Air Force Reserve Command. From its home atGrissom Air Reserve Base, Ind., the wing and its people travel around the world in support of various Air Force operations and contingencies.The mission of the 434th Air Refueling Wing is to develop and maintain the operational capability of its units and train reservists for worldwide duty.The 434th Air Refueling Wing regularly participates in exercises and front-line operations to support Americas national interests. The Air Force Reserve Command provides asubstantial portion of the Department of Defenses total aerial refueling capability. Hence, the 434th receives its share of taskings both during peacetime and times of crisis tosupport our nations active duty military forces.While this is an open forum, please remember its also a family friendly one, so please keep your comments and wall posts clean. In addition to keeping it family friendly, weask that you follow our posting guidelines here. If you dont comply, your message will be removed:-We do not allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or anyorganization.-We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do notallow attempts to defame or defraud any financial, commercial or non-governmental agency.-We do not allow comments that suggest or encourage illegal activity.-You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.Finally, the appearance of external links on this site does not constitute official endorsement on behalf of the U.S. Air Force Reserve, U.S. Air Force or Department of Defense.Interested in social media and the 434th Air Refueling Wing? Follow us on Twitter @434ARW (http://twitter.com/434ARW).Thank you for your participation and feel free to send us comments or suggestions on what you’d like to see or read about.
Carefully describe thetypes of posts that will bedeleted and encouragedialog - good and bad.#GovD13 #SRC
2012 Winners --Most Influential Dame – Leanne Hoagland SmithMost Influential Dude – Pete The PlannerMost Influential Up & Comer – Steven ShattuckNicest Social Media Peep – Erik DeckersMost Ethical – Dr. Greg MagnussonGrooviest – Leah BeattyBest In Show – Orville Redenbacher Statue2010 Winners --Most Influential Dude -- Dave WoodsonMost Influential Dame -- Nicole MisencikMost Influential Up & Comer -- Paul PoteetNicest Social Media Peep -- Richard OrelupMost Ethical -- Firebelly Marketing - Duncan AlneyGrooviest -- West Coast Tacos2009 Winners -Most Influential Dame -- Kathy SippleMost Influential Dude -- Chuck GoseMost Influential Up & Comer -- Chad Richards2011 Winners --Most Influential Dame - Leslie BaileyMost Influential Dude - Kevin MullettMost Influential Up & Comer - Muhammad YasinNicest Social Media Peep -- Heather SchoeglerMost Ethical -- @BeTheLink - Andrew HoffmanGrooviest -- @EvansvilleWatch - Bill MerkelBest In Show -- Butler Blue II
When you tap into yourcommunity forengagement ideasit fostersBrand Advocacyaka Social Media Gold#GovD13 #SRC