Igniting Change Discovering Innovation Games®Andrea J. Simon PhD
Igniting Change • How to ignite change? • Build innovation into your organization? • Create a culture that embraces change...
Agenda • Why Innovation is so hot a topic now? • A process to train teams how to ―see, feel   and think‖ in new ways • Act...
Great Playground                   4
How does it feel?
Who Plays?
Everyone is talking about InnovationWHY?                                       7
Innovation Problem
Stuck • February 2011 • ―The first iPhone shipped in 2007, and we   still dont have a product that is close to   their exp...
What has changed?Business Process         Creative ProcessSame Result Every Time   Different Result Every Time    A Struct...
Innovation             Not a linear process
Imagine you are Columbus                 MONSTERS      INDIES                   FOUNTAIN OF YOUTH  • Creative work is more...
Knowledge Workers are DifferentOffice in Zurich                      Industrial Workers                      • Expected to...
Has your business changed? • What is your office designed for? Efficiency?   Creativity? • Do you have an Idea Bank? • Wha...
―I am not a creative person!‖     No longer acceptable to take this position. If     you are a knowledge worker you must b...
Complex World: Essential                    Whole Organizations need                    to be Creative and                ...
You don’t know what you don’t know                  What we know                  What we know we don’t                  k...
Paradox of Discovery • Find things you are not looking for when you   are not looking. • But if you are not looking for so...
Where do those ideas come from?Not where youimagine
From Factories to ―Collaboratories”                                      20
San Jose ― Build a Better Budget‖                                    21
There is a process hereBUSINESS GAMES ARE NOTVIDEO GAMES
Why People Games? • Games involve a high level of emotion • Emotions help us to    • Focus    • Remember    • Decide    • ...
Brain hates to Change                        Change creates Pain                            in the Brain                  ...
Randomness = Fool the mind • The human brain is a pattern-making   machine. We seek and find patterns   everywhere we look...
Steps to InnovationWHAT IS THE STRUCTURE?                         26
Creative Process RULES                   FACILITATORS +                    OBSERVERS                                    GO...
Opening: Divergent                         • Deconstruct                         • Create an explosion of ideas and       ...
Emergent and Exploring                     Look for                     patterns     •   Start Exploring and Experimenting...
Closing--Convergent        Ideas        Bundles            Move                          Towards                         C...
Steps     Divergent              Emergent              Convergent                                                         ...
How could this help you and your company?LET’S TRY TO PLAY                                            32
Innovation Games                   33
Product Box                        Goal                        • Identify the most exciting, sellable                     ...
Speed Boat              Goal              • Find out what they don’t like about                your product             Ho...
Prune Product Tree                Goal                • Build a product, vision, … according to                  your plan...
Remember the Future                                    Goal                                    • Understanding how you get...
Problem to solveLOTS TRY SOME INNOVATIONGAMES                           38
Common Issue • How to address the health and   wellness of your employees   • Reduce costs   • Improve work productivity  ...
Prune the Product Tree• First, break into 3 groups• Draw a tree• Populate the tree from roots to  fruit with all the eleme...
Prune the tree • Discuss what is at each part of the tree:    •   What are the essentials in the roots?    •   The support...
Remember the Future               • You have the Tree, well                 pruned               • You can make this happe...
Remember The Future Backwards                            Remember how we got there!Define theFuture                 2 Year...
Sustaining ChangeFINAL THOUGHTS                    44
Playing Games Works • We know it sounds weird, at first: Playing   games to do work. • Research shows that human beings ha...
Playing Innovation Games® helps you… •   Understand your customers’ needs •   Deliver the right features •   Make better s...
Discovery • The toughest part of innovation is accurately   predicting what customers want, need or will   pay for. • Even...
Play frees the mind • That’s where Innovation Games comes to   the rescue. Playing Innovation Games® like   Speed Boat, Pr...
Shape • Sometimes the hardest task isn’t the invention. It’s   not the discovery of new features or even   uncovering glit...
Prioritization • It’s not enough to know what features your   customers want; you need to know which   features are essent...
Act • Playing games equals real work. • Innovation Games aren’t practice, aren’t   simulations, but how leading companies ...
How can we Ignite Change? • Recognize that your brain hates change • You have to do something to push beyond   the ―habit-...
It will become how you see the world • Instead of it being a ―thing‖ you do   sometimes. • It will be the way you ―see‖ al...
Enjoy        54
We would like to express our appreciation for Innovation Games® and Agile Mindsfor the use of their graphics, photos and g...
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Igniting Change Innovation Games

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  • But you can be an avatar and you have a lot of do-overs. Fast is better than slow
  • Start by drawing a very large tree. Thick limbs represent major areas of functionality within your system. The edge of the tree – its outermost branches – represent the features available in the current release. Write potential new features on several index cards, ideally shaped as leaves. Ask them to place desired features around the tree. Observe how the tree gets structured – does one branch get the bulk of the growth? Does an underutilized aspect become stronger?
  • Or do I do speed boat??
  • Hand each of them a few pieces of paper. Ask them to imagine that it is sometime in the future and that they’ve been using your product almost continuously between now and that future date (month, year, whatever). Then ask them to write down exactly what your product will have done to make them happy or successful or rich or safe or secure or art – choose what works best for your product. Key point – ask “What will the system have done?” not “What should the system do?”
  • Igniting Change Innovation Games

    1. 1. Igniting Change Discovering Innovation Games®Andrea J. Simon PhD
    2. 2. Igniting Change • How to ignite change? • Build innovation into your organization? • Create a culture that embraces change? • Build an Idea Bank? Watch for the possibilities?
    3. 3. Agenda • Why Innovation is so hot a topic now? • A process to train teams how to ―see, feel and think‖ in new ways • Active learning: do some innovation games • Wrap with what to take away when you leave 3
    4. 4. Great Playground 4
    5. 5. How does it feel?
    6. 6. Who Plays?
    7. 7. Everyone is talking about InnovationWHY? 7
    8. 8. Innovation Problem
    9. 9. Stuck • February 2011 • ―The first iPhone shipped in 2007, and we still dont have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.― Stephen Elop Nokia CEO
    10. 10. What has changed?Business Process Creative ProcessSame Result Every Time Different Result Every Time A Structure for A Structure for Predictability Possibility 10
    11. 11. Innovation Not a linear process
    12. 12. Imagine you are Columbus MONSTERS INDIES FOUNTAIN OF YOUTH • Creative work is more like living with a FUZZY goal…
    13. 13. Knowledge Workers are DifferentOffice in Zurich Industrial Workers • Expected to fit standardized job descriptions • Perform duties according to clear procedures and prescriptions Knowledge Workers • Expected not so much to perform standardized routines but to generate creative innovative results that will delight customers and colleagues
    14. 14. Has your business changed? • What is your office designed for? Efficiency? Creativity? • Do you have an Idea Bank? • What happens to idea to turn it into an Innovation? • Does your team really embrace change?
    15. 15. ―I am not a creative person!‖ No longer acceptable to take this position. If you are a knowledge worker you must become, to some degree, creative.
    16. 16. Complex World: Essential Whole Organizations need to be Creative and Innovative to… • Empower people • Solve every day problems • Create big ideas that turn into major transformations • Stay competitive • Grow
    17. 17. You don’t know what you don’t know What we know What we know we don’t know: like how to fly a plane or speak Japanese What we don’t know we don’t know— EVERYTHING ELSE
    18. 18. Paradox of Discovery • Find things you are not looking for when you are not looking. • But if you are not looking for something, you will not find anything. 18
    19. 19. Where do those ideas come from?Not where youimagine
    20. 20. From Factories to ―Collaboratories” 20
    21. 21. San Jose ― Build a Better Budget‖ 21
    22. 22. There is a process hereBUSINESS GAMES ARE NOTVIDEO GAMES
    23. 23. Why People Games? • Games involve a high level of emotion • Emotions help us to • Focus • Remember • Decide • Perform • Learn
    24. 24. Brain hates to Change Change creates Pain in the Brain 24
    25. 25. Randomness = Fool the mind • The human brain is a pattern-making machine. We seek and find patterns everywhere we look. We’re so good at it that once we find one, it can be difficult to see anything else. Creating randomness is a way of fooling the mind so that you can more easily search for new patterns in a familiar domain. 25
    26. 26. Steps to InnovationWHAT IS THE STRUCTURE? 26
    27. 27. Creative Process RULES FACILITATORS + OBSERVERS GOALSPLAYERS TIME + SPACE ARTIFACTS
    28. 28. Opening: Divergent • Deconstruct • Create an explosion of ideas and opportunities. No critical thinking or skepticism. • Blue-Sky, wide and deep • Energy and optimism • Post-it note ―heaven‖ • Set the stage • Develop the themes • Build the ideas • Pull in the information 28
    29. 29. Emergent and Exploring Look for patterns • Start Exploring and Experimenting • Look for Patterns and Analogies • See old things in new ways • Look at how something is used across time and space 29
    30. 30. Closing--Convergent Ideas Bundles Move Towards Conclusions Intersections • Move toward conclusions • Toward actions • Be critical and realistic 30
    31. 31. Steps Divergent Emergent Convergent Goals Ideas Bundles Move Towards Conclusions Intersections• Set the stage • Examine • Conclusions• Develop the • Explore • Decisions themes • Experiment • Action• Build the ideas• Pull in the information
    32. 32. How could this help you and your company?LET’S TRY TO PLAY 32
    33. 33. Innovation Games 33
    34. 34. Product Box Goal • Identify the most exciting, sellable benefits of a product with your customers and non-customers. . How to play • Imagine that you are selling your product, idea, … at a tradeshow, retail outlet, or public market • Take a few cardboard boxes and literally design a product box that you would buy. The box should have the key marketing slogans that you find interesting. • When finished, pretend that you’re a skeptical prospect and ask your customer to use their box to sell your product to you 34
    35. 35. Speed Boat Goal • Find out what they don’t like about your product How to Play • Draw a boat on a whiteboard or sheet. You’d like the boat to really move fast. Unfortunately, the boat has a few anchors holding it back. The boat is your system, and the features that your customers don’t like are its anchors. • They write what they don’t like on an anchor. They can also estimate how much faster the boat would go when that anchor was cut. Estimates of speed are really estimates of pain. 35
    36. 36. Prune Product Tree Goal • Build a product, vision, … according to your plans • New Ideas, Problem Solving, Planning, Unraveling Complexity How to Play • Start by drawing a very large tree. Thick limbs represent major areas of functionality within your system. The edge of the tree – its outermost branches – represent the features available in the current release. • Write potential new features on several index cards. • Place desired features around the tree. Observe how the tree gets structured – does one branch get the bulk of the growth? Does an underutilized aspect become stronger? 36
    37. 37. Remember the Future Goal • Understanding how you get to a goal • Backwards How to Play • Open ended vs. Future event that has already occurred What should the system do • What will the system have done = Future event that has already occurred • Based on several studies in the field of Cognitive Psychology Mentally generate a sequence of events that caused this event to have occurred 37
    38. 38. Problem to solveLOTS TRY SOME INNOVATIONGAMES 38
    39. 39. Common Issue • How to address the health and wellness of your employees • Reduce costs • Improve work productivity • Positively impact society 39
    40. 40. Prune the Product Tree• First, break into 3 groups• Draw a tree• Populate the tree from roots to fruit with all the elements of employee health and wellness 40
    41. 41. Prune the tree • Discuss what is at each part of the tree: • What are the essentials in the roots? • The supportive trunk? • The major and minor branches? • The leaves? • The fruit? • Prune it so you have the most important for that tree to thrive • Discuss, debate and decide 41
    42. 42. Remember the Future • You have the Tree, well pruned • You can make this happen in 3 years • What is the Health and Wellness Story that you have built • Remember how you get there • Map out a 3 year timeline • Going Backwards, remember the major moments • How did it feel when? 42
    43. 43. Remember The Future Backwards Remember how we got there!Define theFuture 2 Years 1 Year 6 Months 3 Months Major Milestones Partners we formed Obstacles we overcame 43
    44. 44. Sustaining ChangeFINAL THOUGHTS 44
    45. 45. Playing Games Works • We know it sounds weird, at first: Playing games to do work. • Research shows that human beings have been hard-wired to express themselves and interact with each other through play. 45
    46. 46. Playing Innovation Games® helps you… • Understand your customers’ needs • Deliver the right features • Make better strategy decisions • Increase empathy for your customers’ experience • Improve the effectiveness of sales and services • Identify the most effective marketing messages and sellable features • Uncover breakthrough opportunities • And have serious fun doing serious work! 46
    47. 47. Discovery • The toughest part of innovation is accurately predicting what customers want, need or will pay for. • Even if you ask them, your customers probably can’t explain to you what they truly want. • And the typical brainstorming sessions, surveys or focus groups just don’t produce actionable results. 47
    48. 48. Play frees the mind • That’s where Innovation Games comes to the rescue. Playing Innovation Games® like Speed Boat, Prune the Product Tree or Product Box with your customers enables you to tap into your customers’ needs and desires through the magic of game play. 48
    49. 49. Shape • Sometimes the hardest task isn’t the invention. It’s not the discovery of new features or even uncovering glitches in a well-oiled process. • Hardest part: Wrestling with the mountain of data that your discovery efforts have produced, attempting to shape the information into a form that can be ordered and acted upon. • The game mechanics underlying Innovation Games like Remember the Future cuts through the tedium and enables you to find the bright ideas, the breakthroughs. 49
    50. 50. Prioritization • It’s not enough to know what features your customers want; you need to know which features are essential and which ones can be tabled until the next phase. • Innovation Games like Prune The Tree makes setting priorities, trading off options, really ensuring that your team is focusing on the right features at the right time. 50
    51. 51. Act • Playing games equals real work. • Innovation Games aren’t practice, aren’t simulations, but how leading companies are doing real work every day. • Discovering new trends • Shaping and managing workloads • Prioritizing new features or projects • There’s a game to improve and enlighten every phase of work. 51
    52. 52. How can we Ignite Change? • Recognize that your brain hates change • You have to do something to push beyond the ―habit-trail‖ where you are most comfortable. • Innovate! Play! • Empower your teams to play often, solve problems through interactive games and build Idea Banks where new solutions can emerge at the intersections. 52
    53. 53. It will become how you see the world • Instead of it being a ―thing‖ you do sometimes. • It will be the way you ―see‖ all the time. • You will begin to look at the intersections of ideas. • You will turn to play to find solutions to small and big problems, inside and outside the box. • You will listen differently, listening for dots. 53
    54. 54. Enjoy 54
    55. 55. We would like to express our appreciation for Innovation Games® and Agile Mindsfor the use of their graphics, photos and game concepts. The approach wasdeveloped by SAMC as part of our certification process.This copy of our presentation today was created to help you take these tools andapply them to your own company. The goal is to discover your company’s owninnovative Culture--with new ideas, new market space, new customers and newdemand. Please let us know how your exploring goes. We like to help others withcase studies. Perhaps you will become a success story we can share as well.Send us your story to: asimon@simonassociates.netWe would love to continue our discussions. Feel free to Skype us andrea.j.simonor connect however you like.Simon Associates Management Consultants1905 Hunter Brook RoadYorktown Heights, NY 10598www.simonassociates.netInfo@simonassociates.net 55

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