Saerch In Japan ISS09

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Motoko Hunt's presentation about the state of the search in Japan from International Search Summit 09 in London.

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Saerch In Japan ISS09

  1. 1. Search
in
Japan
 Interna.onal
Search
Summit,
London
 November
19,
2009
 Photos:japantravelinfo.com ©2009
AJPR
LLC


  2. 2. MARKET
 94 million 73.4% 75.3% 4% 99% 90% 64% 51% ©2009
AJPR
LLC


  3. 3. E‐COMMERCE
 US$35.85billion (Euro24bil / GBP22bil) 54% 31% US$ 7.85billion (Euro5.3bil / GBP4.8bil) ©2009
AJPR
LLC


  4. 4. WEB
 31% US$4.5bil 78 million www.yourdomain.co.jp www.yourdomain.jp www.yourdomain.com/ .html www. .com www.yourdomain. ©2009
AJPR
LLC


  5. 5. SEARCH
 Vertical Search Engines ©2009
AJPR
LLC


  6. 6. MOBILE
 74 million 50% DoCoMo: goo search au – KDDI: Google SoftBank: Yahoo US$1.3billion ©2009
AJPR
LLC


  7. 7. SOCIAL
MEDIA
 PC - Mobile 30% 10% Mixi : Gree : MbgaTown = 17mil : 15mil : 15mil ©2009
AJPR
LLC


  8. 8. TOOLS
 Keywords Conversion Traffic KPI Multi-lingual ©2009
AJPR
LLC


  9. 9. LANGUAGE
 Japanese Roma-ji SEO ©2009
AJPR
LLC


  10. 10. KEYWORDS
 Baby Carrier 9900 5500 6600 4400 18100 40500 ©2009
AJPR
LLC


  11. 11. TRANSLATION
 ©2009
AJPR
LLC


  12. 12. LOCALI’S’ATION
 ©2009
AJPR
LLC


  13. 13. MISC.
but
IMPORTANT
   Customer services in Japanese?   Operation hours?   Payment options?   Cancellation policy?   Shipping cost?   Toll free number? ©2009
AJPR
LLC


  14. 14. RESOURCES
 Ministry of Internal Affairs and Communications - http://www.soumu.go.jp/english/ Ministry of Economy, Trade and Industry - http://www.meti.go.jp/english/index.html Nielsen Japan - http://jp.en.nielsen.com/site/index.shtml Japan External Trade Organization - http://www.jetro.go.jp/ ©2009
AJPR
LLC


  15. 15. Motoko
Hunt:
motoko@ajpr.com
 hUp://www.ajpr.com
 TwiUer:
motokohunt
 THANK
YOU!
 ©2009
AJPR
LLC



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