M shopper ppt 06 13 11


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mShopper mobile platform ppt. SMS marketing

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M shopper ppt 06 13 11

  1. 1. Mobile Commerce Made Easy™
  2. 2. <ul><li>In 2010 the US had 60M smart phones. Projected 5-year growth= 110M </li></ul><ul><ul><li>54% of all phones purchased are now smart phones (April 2011) </li></ul></ul><ul><li>InMobi predicts U.S. mobile shopping sales volume will reach $9 billion in 2011 (2010 = $2.4 billion) </li></ul><ul><li>79% of smartphone consumers use their phones to help with shopping, (comparing prices, finding more product info, locating a retailer) </li></ul><ul><li>74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones </li></ul><ul><ul><li>38% made a purchase on their phones </li></ul></ul>Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report. March 2011 “ The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, Dec 2010. Mobile Commerce is Exploding
  3. 3. “ Mobile Internet Will Soon Overtake Fixed Internet” Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010
  4. 4. ECommerce ≠ MCommerce Hot Topics (web) Hot Topics (IPhone) Will Hot Topics succeed in mobile? Could Hot Topic’s current mobile experience hurt their brand? “ Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding iPad, are under 0.40%.” Houston, we have a problem… … Anonymous mShopper client on why they decided to go mobile, Q4, 2010 Not Mobilized
  5. 5. What will happen to your sales when your competitors go mobile? DSW (non-mobile-optimized) Foot Locker (mobile-optimized) Steve Madden (mobile-optimized) ~0.4% VS. Conversion Rates Can range from 1.0% to 3.0%!
  6. 6. Existing Websites Do Not Convert on Mobile Devices Find out how much revenue your company is missing using our mCalculator
  7. 7. A quick tour of our mStores
  8. 8. Home Page <ul><li>Customizable layout (modules & themes) </li></ul><ul><li>Auto-scrolling hot deals carousel </li></ul><ul><li>Popular categories & brands (automatic/select) </li></ul><ul><li>GetFirstDibs™ sign-up form </li></ul>Another homepage layout choice
  9. 9. Search Engine <ul><li>Autonomous search for mobile behavior </li></ul><ul><li>SOLR search engine customizable for your products </li></ul><ul><li>Shopper-friendly search results presentation </li></ul><ul><li>Easily sort and filter results, gallery display </li></ul><ul><li>Search box on every page </li></ul>
  10. 10. Product Details <ul><li>Scrolling product image gallery (up to 10) </li></ul><ul><li>Automatic sales-price formatting </li></ul><ul><li>Easy size and color selection </li></ul><ul><li>Shipping cost calculator (increases conversions) </li></ul><ul><li>Easy-to-use tabbed display of product fields </li></ul><ul><li>Scrolling carousel of related products </li></ul><ul><li>Add-to-Wish-List feature </li></ul><ul><li>Product Reviews if available </li></ul>
  11. 11. Shopping Cart <ul><li>User-friendly shopping cart with unlimited items </li></ul><ul><li>Shipping cost calculator by zip code </li></ul><ul><li>Three popular alternative payment options in addition to all major Credit Cards </li></ul><ul><li>Cart abandonment SMS reminders </li></ul>
  12. 12. Checkout <ul><li>Streamlined 3-step checkout </li></ul><ul><li>Integration with current customer database </li></ul><ul><li>Three order-processing options: </li></ul><ul><ul><li>Shopping Cart API </li></ul></ul><ul><ul><li>Live-Order Queue </li></ul></ul><ul><ul><li>PCI-compliant Business Processing Center </li></ul></ul>
  13. 13. GetFirstDibs ™ <ul><li>mShopper’s patent-pending, exclusive consumer outreach text-messaging platform </li></ul><ul><li>Build a mobile database and send text alerts </li></ul><ul><li>Powerful for direct response & branding </li></ul><ul><li>Analytics measure key ROI metrics </li></ul>
  14. 14. mStore Dashboard <ul><li>Build and manage entire mStore </li></ul><ul><li>Customize mStore designs and layout </li></ul><ul><li>Merchandise & promote mStore </li></ul><ul><li>Build mobile database and send text alerts </li></ul>
  15. 15. Welcome to my mStore. Use promo code MOBILE11 for 15% off! Welcome / Offer Copy Display from 5 to 50 Brands Display from 5 to 50 Categories Sign-Up Form Link (can edit copy) Deal of the Day Hero Image Hot Deals Carousel You’re in control of your mStore! (example below: customizing the homepage) Top Brands (from search engine activity) Popular Categories (from search engine activity)
  16. 16. GetFirstDibs™ Driving Traffic, Sales and ROI
  17. 17. GetFirstDibs Helps Drive Traffic to Your mStore mShopper provides tools in red boxes Mobile Sign-Ups Text alerts to product pages Email to Database Links to web sign-up form Social / Viral Media Links to web sign-up form Auto-redirect for mobile viewers Form embedded on site YourStore.com Keyword Drivers in Print/ Radio Text XYZ to 1234 Bounce-back text link Paid Search Links to web sign-up form Mobile Search (Paid) Mobile Search (Organic) Mobile Banner Ads
  18. 18. Review opt-ins, alerts sent, transactions, sales amounts, time frame and even ROI.
  19. 19. mShopper sends order via API to your e-commerce site (can customize for how you want it, takes a few days’ IT time) mShopper sends order to live-order queue for pick-up/entry (your staff notified order is ready, gets info via email/web server, enters manually) mShopper’s Business Processing Center enters order into e-commerce site (PCI-compliant Business Center enters order immediately) 1 2 3 Order Processing Made Easy (Choose what works for you)
  20. 20. Pricing Made Easy (We make money when you succeed in mobile commerce) Monthly Licensing $99-$499-$999 based on web traffic Performance-Based Per-Transaction Fee >5% or published affiliate rate Text Messaging 1 penny per message (Wow!) We are your mobile business partner not just a technology partner Note: Text Messaging costs 1.5 cents per message when not purchased in volume (<100K messages)
  21. 21. Select Client Logos
  22. 22. Select Client Testimonials On the success of GetFirstDibs… “ mShopper helped us build a permission-based database of mobile subscribers and launch our first-ever text messaging campaign. They advised on what to promote, the copy to use, and even when to send alerts. Our text messaging campaign led to a clear increase in sales and a very good ROI.” On mShopper’s conversion rates… “ We needed a feature to tell mobile shoppers about our daily deals. Our mStore came with a very user-friendly Daily Deal scheduler with consumer-facing countdown timers. We have some of the finest conversion rates with mShopper's platform.&quot; On the mShopper-Client Relationship… “ mShopper has been with us every step of the way to make sure we had the best mStore possible. And it was ready faster and for much less money than other m-commerce providers we considered. ”
  23. 23. Take the Next Step Go Mobile Now! Make your data feed available to mShopper. We’ll build your mStore!
  24. 24. Go Mobile Now! <ul><ul><li>Kathryn Wardell -VP Merchant Sales & Services - [email_address] ) 720 /279-8028 </li></ul></ul><ul><ul><li>David Gould - CEO/Founder </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>Contact us to see if you can get your first month free!
  25. 25. Thanks! www.MobileCommerceMadeEasy.com Follow us on Twitter at: mCommerceMadeEZ