Blogging And Your Career

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A brief presentation I gave at Career Transitions for Dancers on the basics of blogs for career advancement.

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Blogging And Your Career

  1. 1. BLOGGING AND YOUR CAREER The Basics and Benefits of Being a Blogger
  2. 2. OVERVIEW OF PRESENTATION <ul><li>Benefits </li></ul><ul><li>What a Blog Is NOT </li></ul><ul><li>Basics </li></ul><ul><li>Special Features </li></ul><ul><li>Strategies </li></ul><ul><li>Resources </li></ul>
  3. 3. THE BENEFITS OF BLOGGING <ul><li>Improve your search engine rankings </li></ul><ul><li>Provide meaningful insight to who you are </li></ul><ul><li>Establish yourself as a thought leader in the field </li></ul><ul><li>Build a stronger network </li></ul><ul><li>Increase opportunities for professional development </li></ul>
  4. 4. WHAT A BLOG IS NOT <ul><li>A place for rants and raves </li></ul><ul><li>A replacement for offline efforts </li></ul><ul><li>A monologue </li></ul><ul><li>A tool for everyone </li></ul>
  5. 5. BLOGGING BASICS <ul><li>A simple way to publish text and images </li></ul><ul><li>An automated system that displays comments </li></ul><ul><li>A place for readers to post comments </li></ul>
  6. 6. BLOGGING: SPECIAL FEATURES <ul><li>Include audio or video </li></ul><ul><li>Individual links to each post (permalink) and links showing who linked to you (trackback) </li></ul><ul><li>Tags: categories for each post </li></ul><ul><li>Blogroll: list of other blogs you read </li></ul><ul><li>Widgets: websites that are within your blog in a small format </li></ul>
  7. 7. KEY STRATEGIES FOR BLOGGING <ul><li>Know why you are blogging </li></ul><ul><li>Devote time to it </li></ul><ul><ul><li>Participate in the blogosphere </li></ul></ul><ul><ul><li>Develop “killer content” </li></ul></ul><ul><ul><li>Market your blog </li></ul></ul><ul><li>Be authentic </li></ul><ul><li>Tag your posts </li></ul><ul><li>Release control </li></ul><ul><ul><li>Engage readers </li></ul></ul>
  8. 8. RESOURCES <ul><li>Alltop.com </li></ul><ul><ul><li>Art.alltop.com, nonprofit.alltop.com, career.alltop.com </li></ul></ul><ul><li>Michele Martin, Bamboo Project michelemartin.typepad.com </li></ul><ul><li>Problogger.com </li></ul>
  9. 9. CONTACT <ul><li>Allison Jones </li></ul><ul><li>Writer ~ Advocate ~ Educator </li></ul><ul><li>entrylevelliving.wordpress.com </li></ul><ul><li>[email_address] </li></ul>

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