The Design of
              Everyday Awesome Things



                     AWESOME




Aaron Louie                       ...
5 most awesome things
Life Internet Time Travel Oxygen Cleavage Music Pizza A Nap Friday Physical
intimacy Money Lasers Technology Electricity T...
When your computer heals itself The air just before a thunderstorm Trying on your new clothes as soon as you
  get home fr...
5 most awesome designed
  products/experiences
Spectrum of awesomeness


                                             Mind-
                                   Amazing   ...
Why do we need emotional
        impact?
Emotion and memory
Emotion and memory

                  Happy now!
REMEMBER
  THIS!
Why do we need to design for
    emotional impact?
What if libraries were considered
           “awesome”?
What if your designs were
considered “awesome”?
When to design “awesome” things
• Users want:
   – Something interesting/entertaining
   – To learn/grow/win
• Clients wan...
When NOT to design “awesome”
• Users want:
  – Plain old functionality
  – Transparency
• Clients want users to:
  – Get w...
How to get there from here?

                Interviews

                                   Usability
                    ...
5 stages of a mind-blowing experience

Attention/Seduction

  Anticipation/Expectation

    Satisfaction/Flow/Addiction

 ...
5 stages of a mind-blowing experience

Attention/Seduction

  Anticipation/Expectation

    Satisfaction/Flow/Addiction

 ...
ASAESFAIETT
5 stages of a mind-blowing experience

Attention

  Waiting

     Satisfaction

       Upending

            Moving on
AWSUM
http://www.flickr.com/photos/anniemole/5038498615/
Bacon
• Attention: “What’s for breakfast?” “Bacon.”
• Waiting: The aroma fills the kitchen. Sizzling
  sounds from the ove...
The Process
Focus
• Choose an audience
• Choose a few things to do extremely well
• Choose a desired outcome
Understand your users
•   Personality
•   Likes
•   Dislikes
•   Common desires
•   Mental models
•   Expectations
•   Pri...
Design the payload
• Match the expectations perfectly
• Do it better than the competition
• Meet a primal need (hunger, se...
Design hooks
•   How will you get people into the experience?
•   How will you build up expectations?
•   How will you del...
Design schema-inverters
• Do something in an unexpected way
• Reveal a completely new perspective
• Mash it up with other ...
Design the denouement
• Stop while you’re ahead
• Create strategic gaps
• Set the groundwork for the next
  version/phase
DISCUSS




http://www.lmntsofawsmns.com/             Twitter: @ajlouie
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
The Design of Awesome Things
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The Design of Awesome Things

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At InfoCamp Seattle 2010, Aaron Louie discusses the concept of awesomeness, why emotion matters in design, and how to design mind-blowing experiences.

Published in: Design

The Design of Awesome Things

  1. The Design of Everyday Awesome Things AWESOME Aaron Louie Twitter: @ajlouie
  2. 5 most awesome things
  3. Life Internet Time Travel Oxygen Cleavage Music Pizza A Nap Friday Physical intimacy Money Lasers Technology Electricity The Sun Lightsaber Lightning Ninjas Chocolate Sunlight Barbecue Bacon Intelligence Mom Leonardo da Vinci The Atmosphere Jet Pack Lego Liquid DNA French Kiss Star Wars Super Nintendo Take-out Nature Beer Outer Space Ice Cream Puppy Irony Tetris Computer Earth Velociraptor Skinny Dipping Thumbs French Fries Batman Dreams Ice cream sandwich Jedi Fire Super Powers Princess Leia's Metal Bikini Bruce Lee Han Solo Steak Cheese Wikipedia Tyrannosaurus Solar Eclipse Super Mario Brothers Albert Einstein Pyramids Language Youtube Nachos Low Rise Jeans Tacos Film Combustion Tiger Dad Theory of Relativity The Wheel Summer Cheeseburger Moon Landing Fireworks The Moon Google Maps Civilization Pillow Millennium Falcon Game Boy Cookie Monster Kiss Walking Electric Guitar MM's Meat Playboy Death Star Mario Kart 64 Volcano Humans Monty Python DeLorean Love Super Mario Bros. 3 Spacecraft Vikings Profanity Burrito Breakfast in bed Gummi Bears Lion Photosynthesis Air Conditioning Friendship South Park Pulp Fiction Cookie Dough Panda Whiskey Toilet Paper Clouds Swedish Massage Back to the Future Gravity Winning the Lottery The Center of a Black Hole Red Blood Cells Explosions Reese's Peanut Butter Cups Optimus Prime Mount Everest Cake Hammerhead Shark Terminator The Dark Knight Hovercraft Snickers Snack Bikinis Hammock Meteors Orion's Belt Being a Kid Godzilla The Mystery Machine Robots The Godfather Fiji Pie Gandalf Niagara Falls Water Balloons Chipwich You When Scotty Beams Things Up Duct Tape HDTV Saturday Swiss Army Knife Sense Shoes Quesadillas Blanket Fort Stealth Bomber Industrial Revolution Rock 'n Roll Jim Henson The Beatles Machete Benjamin Franklin Hug Democracy Victoria Secret Samurai Twix Electron Morgan Freeman Spiderman Flying First Class Night MythBusters Guinness Chuck Norris Recliner Dark Matter Connery Free Will Magnets Bill Murray Snow Day Mythology Quests Slinky Salsa The Muppet Show The Big Bang Pinball USB Superman Lamborghini Murcielago Kitten iPod Ancient Rome Source: mostawesomestthingever.com
  4. When your computer heals itself The air just before a thunderstorm Trying on your new clothes as soon as you get home from the store Driving home after a long trip and getting all your radio stations back When you’re not the new guy anymore When you try cooking something new and everyone likes it The sound of water lapping against a dock Carrying the ice cube tray you just filled up all the way back to the freezer without spilling Correctly guessing if the door is push or pull Scratching your back on some random thing Singing the guitar solo Hanging on When the foul ball is flying towards you Boat waving When you’re merging into traffic and there’s no traffic to merge into Ripping off a square of plastic wrap that doesn’t get stuck to itself Blaming your fart on the dog Seeing your reflection in a store front window and liking what you see Baby toes Eating ridiculous things for breakfast When those fake flowers turn out to be real When the crosswalk changes to walk just as you approach it Being next Pizza soulmates Food ogling When the subway doors stop right in front of you Seeing a plane from another plane Your Almost Name Checking somebody out and not getting busted Correctly guessing an old password you haven’t used in a while The point on a road trip when you’re really far from where you started and really far from where you’re going Figuring out how we got on this topic Looking up while underwater Driving over a small hill in your car Pulling a weed and getting all the roots with it When your plugged up nostril just suddenly opens up with no warning Walking into a crowded party and locking eyes with someone you know across the room The smell and feel of bedsheets that dried in the sun Staying up so late that everything becomes funny Horrible fake accents made by close friends Somehow waking up at the right time even though you forgot to set your alarm clock Picking things up with your feet Getting all sweaty and jumping in When you manage to get ready super fast when there’s no time to shower Digging a hole in your mashed potatoes and filling it up with gravy When your friend returns your book and they actually read it That little hole at the top of your sink that prevents it from overflowing Those rare moments when you’re the only person on the beach Forks The Childhood Super Jump When you get in the car and notice someone filled up the tank Pain The sound of a cork popping When characters in movies visit a place you know When a work friend becomes an outside-of-work friend Using milk instead of water Guilty pleasure songs The moment of anticipation just before the first kiss Seeing a dog that looks like a dog you know Finally getting the perfect picture The moment at the bar when everyone starts singing together Finishing your last exam When that social event you didn’t want to go to gets canceled When someone who doesn’t like pizza crust gives you their pizza crust When your guests do the dishes even after you told them not to Biting off the last piece of the popsicle without losing any of it Starting the lawnmower on the first pull Hearing a song that reminds you of someone you love Watching soccer and actually seeing a goal Taking Friday off Licking all the flavor off your fingers Source: http://1000awesomethings.com
  5. 5 most awesome designed products/experiences
  6. Spectrum of awesomeness Mind- Amazing Blowing Delightful Excellent Usable
  7. Why do we need emotional impact?
  8. Emotion and memory
  9. Emotion and memory Happy now! REMEMBER THIS!
  10. Why do we need to design for emotional impact?
  11. What if libraries were considered “awesome”?
  12. What if your designs were considered “awesome”?
  13. When to design “awesome” things • Users want: – Something interesting/entertaining – To learn/grow/win • Clients want users to: – Have fun or complete a challenge – Remember them – Share with others – Come back again and again • Just plain functional won’t be enough to compete
  14. When NOT to design “awesome” • Users want: – Plain old functionality – Transparency • Clients want users to: – Get work done and get out
  15. How to get there from here? Interviews Usability Studies AWESOME Surveys Personas Business Analytics Requirements
  16. 5 stages of a mind-blowing experience Attention/Seduction Anticipation/Expectation Satisfaction/Flow/Addiction Inversion/Expansion Termination/Transition
  17. 5 stages of a mind-blowing experience Attention/Seduction Anticipation/Expectation Satisfaction/Flow/Addiction Inversion/Expansion Termination/Transition AWESOME
  18. ASAESFAIETT
  19. 5 stages of a mind-blowing experience Attention Waiting Satisfaction Upending Moving on
  20. AWSUM
  21. http://www.flickr.com/photos/anniemole/5038498615/
  22. Bacon • Attention: “What’s for breakfast?” “Bacon.” • Waiting: The aroma fills the kitchen. Sizzling sounds from the oven. • Satisfaction: “Mmm… bacon.” • Upending: “What? There’s more? And it’s dipped in dark chocolate?” • Moving on: “Aww, bacon all gone.”
  23. The Process
  24. Focus • Choose an audience • Choose a few things to do extremely well • Choose a desired outcome
  25. Understand your users • Personality • Likes • Dislikes • Common desires • Mental models • Expectations • Priorities
  26. Design the payload • Match the expectations perfectly • Do it better than the competition • Meet a primal need (hunger, sex, social, etc.)
  27. Design hooks • How will you get people into the experience? • How will you build up expectations? • How will you deliver the payload? • How will you keep them (and/or their friends) coming back?
  28. Design schema-inverters • Do something in an unexpected way • Reveal a completely new perspective • Mash it up with other things they like
  29. Design the denouement • Stop while you’re ahead • Create strategic gaps • Set the groundwork for the next version/phase
  30. DISCUSS http://www.lmntsofawsmns.com/ Twitter: @ajlouie

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