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Darwin Does Design: Measuring and Optimizing the User Experience (IA Summit 2009)

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If we want to create user experiences that have a better chance of surviving the chaos of the market, it may help to adopt evolutionary principles in our design process. Aaron Louie and Rachel Elkington from ZAAZ explain how user experience design, web analytics, and optimization may be blended to accomplish this.

Published in: Technology, Design, Education
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Darwin Does Design: Measuring and Optimizing the User Experience (IA Summit 2009)

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