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Careers in Mass Media


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Careers in Mass Media

  1. 1. Careers In Mass Media sweta singh Programme Coordinator (TV Journalism) Apeejay Institute of Mass Communication Institutional Area, Sector-8, Dwarka, New Delhi -110075. Ph: +91-11-25364523 Fax: +91-11-25367821
  2. 2. Conventional Career Options <ul><li>Medical </li></ul><ul><li>Engineering </li></ul><ul><li>Civil Services </li></ul><ul><li>Banking </li></ul><ul><li>Information Technology </li></ul><ul><li>and some others… </li></ul>
  3. 3. Mass Communication <ul><li>A broader field that includes journalism: </li></ul><ul><li>Expanding and Mushrooming News and Entertainment Channels </li></ul><ul><li>The wider spectrum includes: </li></ul><ul><ul><li>Films </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Newspapers/Magazine </li></ul></ul><ul><ul><li>Internet </li></ul></ul>
  4. 4. Journalism <ul><li>A relatively different career option provides: </li></ul><ul><ul><li>Creative satisfaction - a subjective phenomenon </li></ul></ul><ul><ul><li>Provides opportunities to meet interesting people </li></ul></ul><ul><ul><li>Opportunities to visit all kinds of places </li></ul></ul><ul><ul><li>Decent income </li></ul></ul><ul><ul><li>Recognition for what one does </li></ul></ul><ul><ul><li>A position to influence things – bring about small differences in the lives of the people through stories </li></ul></ul>
  5. 5. <ul><li>Some facts: </li></ul><ul><li>Because of proliferation of mass media in India, there is a shortage of trained hands to do the required jobs. </li></ul><ul><li>The electronic and digital revolution and the consequent communication revolution is certainly a fact of life in the 21 st century. </li></ul><ul><li>In this age of information revolution, mass media has assumed significant importance </li></ul>
  6. 6. Types of job <ul><li>Journalism </li></ul><ul><li>Advertising </li></ul><ul><li>Public Relations </li></ul><ul><li>Development Communication </li></ul><ul><li>Book Publishing </li></ul><ul><li>Photography </li></ul><ul><li>Documentary Films </li></ul><ul><li>and others… </li></ul><ul><li>depends on how you handle the contents </li></ul>
  7. 7. Institutions <ul><li>Post Graduate Courses: </li></ul><ul><li>Film and Television Institute of India, Pune, </li></ul><ul><li>Indian Institute of Mass Communication. New Delhi </li></ul><ul><li>Mass Communication Research Centre, Jamia, New Delhi </li></ul><ul><li>Satyajit Ray Institute of Films Studies, Kolkata </li></ul><ul><li>Asian College of Journalism, Chennai </li></ul><ul><li>Mudra Institute of Communication and Advertising, MICA, Ahmedabad </li></ul><ul><li>Xaviers Institute of Communication, Mumbai </li></ul>
  8. 8. Institutions <ul><li>Under graduate courses: </li></ul><ul><li>Almost every university in India is offering a degree course through its affiliated colleges </li></ul><ul><li>Delhi University Colleges </li></ul><ul><li>Patna Women’s College and J D Women’s College. </li></ul><ul><li>Distance Learning Programmes offered by IGNOU. </li></ul><ul><li>Most of these courses provide a must internship which exposes you to the field jobs in the areas of your choice. </li></ul>
  9. 9. Judging an Institution <ul><li>When looking for admission: </li></ul><ul><li>Judge a college by the competence of its faculty members </li></ul><ul><li>Infrastructure for practical productions </li></ul><ul><li>Fee charged. </li></ul>
  10. 10. Job Titles Traffic Manager Personnel Recruiter Consumer Advocate Tour Guide  Media Production Assistant  Film/TV Director Commentator Technical Writer  Media Buyer  Entertainment Agent  Columnist  Station Programmer  Market Researcher  Editor Circulation Directorons  Screen/Script Writer  Lobbyist  Disc Jockey  Camera Operator Sales Representative  Librarian Customer Relations Rep.  Biographer  Radio/TV Newscaster  Journalist  Critic Audio-visual Consultant  Public Relations Specialist  Human Resource Adminstr.  Corporate Trainer Correspondent Advertising Acct. Exec.  Public Information Officer  Fundraiser Copy Writer Advertising Director Photographer  Foreign Service Officer Convention Organizer Admissions Counselor
  11. 11. Prospective Employers Television Stations Libraries/Museums Telecommunications Firms Labor Unions Retail Stores  Hospitals  Radio Stations Health Organizations Public Relations Firms  Financial Institutions Professional Associations Entertainment Firms  Newspapers Educational Organizations Manufacturing Firms  Community Organizations Management/Consulting Firms  Book Publishers Magazines  Advertising Agencies Private and Non-profit Organizations
  12. 12. Prospective Employers <ul><li>One can also join government organizations and public sector companies. </li></ul><ul><li>Word of caution: Media in India is still an unorganized employer so each one faces Individual situation </li></ul><ul><li>It is also exploitative at times </li></ul><ul><li>Once understood the rules of the game, no limitation for growth </li></ul><ul><li>With about seven years experience - Salary may vary from one Lakh per month to just 10,000 or so with say six months after passing out from the colleges. </li></ul>
  13. 13. What is required? <ul><li>Must be able to demonstrate confidence in your hands on skills </li></ul><ul><li>Be hard working </li></ul><ul><li>Be prepared to work beyond 9 to 5 shifts </li></ul><ul><li>Incase you need to find out more about these areas, luckily you have internet access and you can easily go to Google and find out more. </li></ul>
  14. 14. For further help <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>And incase you need any further guidance; do feel free to contact [email_address] </li></ul>
  15. 15. <ul><li>thank you. </li></ul><ul><li>sweta singh </li></ul><ul><li>Programme Coordinator (TV Journalism) </li></ul><ul><li>Apeejay Institute of Mass Communication </li></ul><ul><li>Institutional Area, Sector-8, </li></ul><ul><li>Dwarka, New Delhi -110075. </li></ul><ul><li>Ph: +91-11-25364523 </li></ul><ul><li>Fax: +91-11-25367821 </li></ul><ul><li> </li></ul>