In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well and get it done on time?
According to Jeff Julian, Managing Partner of AJi, the power is in planning. Jeff shares how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.