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An Agile Approach to Content Planning

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In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well and get it done on time?

According to Jeff Julian, Managing Partner of AJi, the power is in planning. Jeff shares how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

Published in: Marketing
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An Agile Approach to Content Planning

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  2. The World of Marketing has Shifted ,5
  3. And now we have seen the rise of CONTENT MARKETING
  4. With more CONTENT comes greater i 1 i i it i ‘ M J ’ i i i i "r i i f / I/ / §/ ].7/
  5. As Marketing teams, we need better PLANNING Strategies
  6. So, why am I here?
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  8. TH E BASICS of Lean (Agile)
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  19. ‘ The Art of Estimating flmflmflfiflfifl
  20. The Timebox
  21. 15 Day Planning - Sprint All Content for HDC 14 Goal: Hunter 10 Days Sally 8 Days Tammy 12 Days George 6 Days Total Days: 36 Days Efficiency: 80% Total Story Points: 28 Points
  22. The Timebox
  23. The Stand Up 9-3-9
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  25. The Stand Up 9-3-9
  26. The . Retrospective
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  28. IMPORTANT Points of Failure I
  29. Measuring I r I WORKLOAD A "'8 I H’ I )9 FIJI
  30. IRemove Dis @455‘ I trig RUPTIONS I "‘¢‘ ~v¢ 79 FIJI
  31. I Move I IN SMALL STEPS, ’ Q )9 FIJI
  32. I Define » WHAT DONE IS! !! )9 FIJI
  33. - FPFIJI . Ask . I . « . QUESTIONS j I9 . . jeff@ajisoftware. com_ . linkedin. com/ in/ jjulian | @jjulian

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