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Web marketing classes - Beginners course


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Generalized Beginner's web marketing course. I headed few companies, departments and worked delicately on web marketing. Now I have started these courses to enable other Entrepreneurs and professions with web power. A power pack series of classes.

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Web marketing classes - Beginners course

  1. 1. Web marketing - Beginner's course An overview of this Golden chance Presentation and courses by – AjiNIMC <ul><li>Starting: Near City Center, Kolkata </li></ul><ul><li>(4 th April, 5 pm, first class) </li></ul><ul><li>Rs 12,000 only for 27+ hours (9+ weeks) & more </li></ul><ul><li>Certificate that will help </li></ul><ul><li>Full Money back if not happy in 3 classes </li></ul><ul><li>10% referral money and more ………….. </li></ul>Miss at your OWN risk!
  2. 2. Who should attend this? <ul><li>People who are already in SEO field – Link developers, content writers, new SEO managers, developers and others. </li></ul><ul><li>People who want to start their own business and want to use web for promotions and additional market. </li></ul><ul><li>Others – Who are interested in learning Web marketing </li></ul>The new world! oops the new village! DO YOU KNOW HOW TO SURVIVE HERE ? Learn how to EXCEL HERE!
  3. 3. Why should one attend these classes? <ul><li>Structural learning – Avoid learning randomly put a skeleton to your web fundamentals for the best career mileage. </li></ul><ul><li>Community feeling – It’s just not a class but the formation of a strong group of people interested in web activities. </li></ul><ul><li>Career opportunity – There is a growing demand for good web marketing experts. </li></ul><ul><li>Much more – Looking forward for really power packed classes and a new generation of web professionals in India. </li></ul>Sample: Structural learning tree
  4. 4. What will be covered? Class1A: Introduction (1 hr) <ul><li>How Internet marketing is redefining marketing , prospect in India, how you can redefine a lot of things, some ideas, Indian penetration is growing (30 mins) (81,000,000 internet users, over 3,130,000 broadband connections, e-commerce $1.9 billion (2008)) </li></ul><ul><li>Why each & every business needs to strengthen its web presence (brand)? (30 mins) </li></ul>
  5. 5. Class1B: Dismantling web…website (1 hr) <ul><li>Your website Vs third party pages (hubpages, blogspot etc) – Not a bad idea ok (It’s a secret, not many know the trust behind it) </li></ul><ul><li>Third party pages – How to choose, when to choose </li></ul><ul><li>Your website </li></ul><ul><ul><li>Domain name </li></ul></ul><ul><ul><li>DNS server </li></ul></ul><ul><ul><li>Hosting (handling with simplicity and services) </li></ul></ul><ul><ul><li>Emails and other services </li></ul></ul><ul><li>Exercise 1: </li></ul><ul><li>Ranking for a keyword *********** </li></ul><ul><li>Booking a domain, hosting it, getting emails with Google, DNS changing of its sub-domain. </li></ul>
  6. 6. Class1C: Interaction & Introductions (1 hr) <ul><li>Next class intro: </li></ul><ul><li>Signs of success for a website </li></ul><ul><li>How businesses are different and needs different strategies? </li></ul>Introduction of students, queries and a lot of discussions for a better bonding in the class.
  7. 7. Class 2A: Signs of success for a website <ul><li>Traffic </li></ul><ul><li>Ranking </li></ul><ul><li>Conversion/Sales </li></ul><ul><li>User experience (and user participation) </li></ul>
  8. 8. Class 2B: Traffic sources (Pros & Cons) – 2 hr <ul><li>Search Engine ( Organic ) </li></ul><ul><li>Search Engine ( Paid, PPC ) </li></ul><ul><li>Community building ( Blogs, forums, wikis, Q&As, recommendations etc ) </li></ul><ul><li>Affiliate marketing </li></ul><ul><li>Social Media marketing </li></ul><ul><li>Others </li></ul>Discussions & debates <ul><li>Exercise 2: </li></ul><ul><li>Writing an individual blog post on Traffic sources, when to recommend what, pros and cons …. </li></ul><ul><li>Updating all the knowledge under wikipedia together with different usernames. </li></ul><ul><li>Creating accounts in some of the forums. </li></ul>
  9. 9. Class 3A: Strategy Mix (1.5 hours) <ul><li>How businesses are different and why they require different web strategies? </li></ul><ul><li>How to choose the right mix? How to make an excel out of it for different phases (Very practical approach) </li></ul>A must for all business owners, SEO managers and everyone who wants to manage the web marketing campaigns.
  10. 10. Class 3B: Implementation guide for strategy mix (1.5 hrs) <ul><li>This covers a generalized guide for the strategy mix (Call it the Eagle Eye view) </li></ul><ul><li>Track-ability </li></ul><ul><li>What are results & what are ROIs? </li></ul><ul><li>How the implementations should run on a speed breaker </li></ul><ul><li>& a checklist for some of the strategies. </li></ul>
  11. 11. Class 4A: Working on Sales ( 1 hour) <ul><li>Trust </li></ul><ul><li>Navigation </li></ul><ul><li>SWOT </li></ul><ul><li>Nothing works ok! Everything works ok! Dilemma management with A/B testing and Multi Variant testing (and more …) </li></ul>
  12. 12. Class 4B: Search Engine Introduction (2 hours) <ul><li>How they work? </li></ul><ul><li>How they rank? </li></ul><ul><li>A complete picture in the most simplest way </li></ul>
  13. 13. Class 5A: Search Engine Optimization factors ( 2.5 hrs) <ul><li>Detailed discussion on SEO that will include </li></ul><ul><li>Link building (4 parameter judging – popularity, topical, character & localization) </li></ul><ul><li>On-page factors </li></ul><ul><li>It is not important what you are learning but it is important how you are learning. We will putting SEO in a very structural way from </li></ul><ul><li>- Project registration </li></ul><ul><li>- Keyword discovery </li></ul><ul><li>Keyword analysis </li></ul><ul><li>Keyword clustering </li></ul><ul><li>On-page clustering and sub clustering </li></ul><ul><li>On-page optimization based on keyword clustering </li></ul><ul><li>Splitting pages based on clustering </li></ul><ul><li>Ranking parameters to redefine strategies etc </li></ul>
  14. 14. Class 5B: Things to focus on in detail (30 mins) <ul><li>Touching the topics and giving the space for more learning </li></ul><ul><li>Keyword research </li></ul><ul><li>Website design </li></ul><ul><li>SEO copywriting </li></ul><ul><li>Link building </li></ul><ul><li>Search advertising </li></ul><ul><li>Marketing success </li></ul><ul><li>Universal search </li></ul><ul><li>Vertical search </li></ul><ul><li>Social media </li></ul><ul><li>Other advertisements </li></ul>
  15. 15. Class 6: Designing a website (3 hrs) <ul><li>This is one of my favorite, how to put all your knowledge together to design the website. </li></ul><ul><li>Engineering your design based on the purpose. (You will be given my excel sheet to do this work to check SEO/usability/conversion balancing) </li></ul><ul><li>Content arrangement/design </li></ul><ul><li>Architecture </li></ul><ul><li>Speed </li></ul><ul><li>One class and you get it all. </li></ul>
  16. 16. Class 7A: Usability – 1 hour <ul><li>Information Vs experience </li></ul><ul><li>Friendly 404 – latest with Google 404 </li></ul><ul><li>Optimizing web forms </li></ul><ul><li>Print friendly pages </li></ul><ul><li>Landing pages – Keywords (even highlighting can work), simple, targeted call to action … grrrr …. No rules, make your own </li></ul><ul><li>Site search (secret behind internal search) </li></ul>
  17. 17. Class 7B: Power of different layer research <ul><li>From initiations to market to reaction to experimentation & more … </li></ul>
  18. 18. Class 7C: PPC beginners Guide (1 hr) <ul><li>Campaigns </li></ul><ul><li>Targets </li></ul><ul><li>Ad copies </li></ul><ul><li>And how to run it </li></ul>
  19. 19. Class 8, 9 & ….. : Discussions and recapping <ul><li>Rest is mixing and remixing to prepare a great foundation for all the students. </li></ul><ul><li>Also there will be exams and certification ceremonies …. There will be PPTs by the students … and much more ….. </li></ul><ul><li>Doesn’t it sound more like FUN than Learning … You decide, you take the action. </li></ul>
  20. 20. It is more than a class! <ul><li>I will be mentoring my students so that they can start their own, they can excel in their companies and much </li></ul><ul><li>Students will work with each other to improve </li></ul><ul><li>We will be arranging a lot of activities together </li></ul><ul><li>It will be formation of a community of web enthusiasts. </li></ul><ul><li>Call now and Book your place for first marketing class starting 4 th Apr, 5:00 pm, City Center, Salt Lake, Kolkata – Rs 12,000 for 27+ hrs (9 classes) </li></ul><ul><li>- 9830271197 OR [email_address] </li></ul><ul><li>Full money back if not satisfied in first 3 classes </li></ul><ul><li>10% referral for referring friends. </li></ul><ul><li>Valuable certificate and MUCH MORE … </li></ul>