Failing to Innovate: Not an Option  Jill Hurst-Wahl Hurst Associates, Ltd. Computers in Libraries March 22, 2006 Copyright...
<ul><ul><li>… a time of information abundance. </li></ul></ul><ul><ul><li>… the place libraries hold today is no longer as...
The Olsen twins LeBron James 1982 -  Millennials Sergey Brin & Larry Page Eminem 1961 - 1981 Gen X Bono, Bill Gates Jobs &...
Generation M for Media <ul><li>Electronic / digital / interactive </li></ul><ul><li>Always connected /  hyper-connected  <...
If you don’t offer them something that has value to them now, you're going to be irrelevant to them for the rest of their ...
5 Types of Innovation <ul><li>Product/service </li></ul><ul><li>Process/delivery method  </li></ul><ul><li>Marketing/promo...
How Do We Innovate? <ul><li>One model: </li></ul><ul><li>Idea generation </li></ul><ul><li>Concept feasibility </li></ul><...
To Be Innovative <ul><li>Look to the future & return to their roots: </li></ul><ul><ul><li>To be driven by  community need...
After the Millennials <ul><li>If we can’t innovate in order to be relevant for Millennials, we won’t have to worry about t...
<ul><li>Jill Hurst-Wahl </li></ul><ul><li>Hurst Associates, Ltd. </li></ul><ul><li>[email_address] </li></ul><ul><li>AIM: ...
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D101 Hurst Wahl

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D101 Hurst Wahl

  1. 1. Failing to Innovate: Not an Option Jill Hurst-Wahl Hurst Associates, Ltd. Computers in Libraries March 22, 2006 Copyright © 2006, Hurst Associates, Ltd. All rights reserved.
  2. 2. <ul><ul><li>… a time of information abundance. </li></ul></ul><ul><ul><li>… the place libraries hold today is no longer as distinct as it once was. </li></ul></ul>Perceptions of Libraries and Information Resources: A Report to the OCLC Membership
  3. 3. The Olsen twins LeBron James 1982 - Millennials Sergey Brin & Larry Page Eminem 1961 - 1981 Gen X Bono, Bill Gates Jobs & Wozniak 1943 - 1960 Boomers William C. Lowe Paul McCartney 1925 -1942 Silent
  4. 4. Generation M for Media <ul><li>Electronic / digital / interactive </li></ul><ul><li>Always connected / hyper-connected </li></ul><ul><li>Multitasking / continuous partial attention </li></ul><ul><li>Multi-functioning devices </li></ul><ul><li>Information abundance </li></ul><ul><li>Media creators/innovators </li></ul><ul><li>Internet as a supplement to “everything” </li></ul><ul><li>Now…on their own schedules </li></ul>
  5. 5. If you don’t offer them something that has value to them now, you're going to be irrelevant to them for the rest of their lives. It’s not a risk we can afford to take. Eli Neiburger, MLS Symposium on Gaming, Learning, and Libraries, December 6, 2005, Chicago, IL
  6. 6. 5 Types of Innovation <ul><li>Product/service </li></ul><ul><li>Process/delivery method </li></ul><ul><li>Marketing/promotion </li></ul><ul><li>Organizational/social </li></ul><ul><li>Business model </li></ul><ul><li>Podcasts, “user” sites </li></ul><ul><li>V.R., iPod </li></ul><ul><li>Satellites, MySpace </li></ul><ul><li>Innovating w/users </li></ul><ul><li>Be everywhere </li></ul><ul><li>Innovation must be continuous . </li></ul>
  7. 7. How Do We Innovate? <ul><li>One model: </li></ul><ul><li>Idea generation </li></ul><ul><li>Concept feasibility </li></ul><ul><li>Capability dev. </li></ul><ul><li>Ramp up </li></ul><ul><li>Launch </li></ul><ul><li>Start again… </li></ul><ul><li>Our Reality: </li></ul><ul><li>Follow the leader </li></ul><ul><li>Trial and error </li></ul><ul><li>“ Seek” inspiration </li></ul><ul><li>Act on wild ideas </li></ul><ul><li>Do the unexpected </li></ul><ul><li>Mimic Gen M </li></ul>
  8. 8. To Be Innovative <ul><li>Look to the future & return to their roots: </li></ul><ul><ul><li>To be driven by community needs </li></ul></ul><ul><ul><li>A place to be creative </li></ul></ul><ul><ul><li>Tools to help people be productive </li></ul></ul><ul><ul><li>Respond to & use disruptive technologies </li></ul></ul><ul><ul><li>A crossroads / town square </li></ul></ul><ul><ul><li>An interactive place (always connected) </li></ul></ul><ul><ul><li>Virtual & brick </li></ul></ul>
  9. 9. After the Millennials <ul><li>If we can’t innovate in order to be relevant for Millennials, we won’t have to worry about the generation that comes after them . </li></ul>
  10. 10. <ul><li>Jill Hurst-Wahl </li></ul><ul><li>Hurst Associates, Ltd. </li></ul><ul><li>[email_address] </li></ul><ul><li>AIM: jillNYS </li></ul><ul><li>www.HurstAssociates.com </li></ul><ul><li>Go to http://hurstassociates.blogspot.com </li></ul><ul><li>for the resource list and the PowerPoint. </li></ul>

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