Lifestyles – and more………. Presentation OnMarket research and salespromotion of kajaria TilesCMD Global(Modinagar,up)
COMPANY PROFILE Mr.Ashok Kajaria (CMD). Kajaria ceramic was founded in 1988 and is based in New Delhi, India. The company today produces over33000 sq. mts. Of tiles every day. The company also distributes imported tiles of China, Spain and Italy there are two plants of kajaria In india 1. sikandrabad i.e. in u.p. 2. gailpur i.e. in rajesthan
About company& it’s division Kajaria ceramics Lmtd(KCL), it is an Indian based company which engaged in manufacturing of floor and wall tiles. It has the capacity of 18 million square meter per annum. It has around 800 dealers and sub dealers and it export its product to more then 20 counties across the world.
DIVISION KAJARIA KAJARIA CERMICS KAJARIA WORLD KERROG RESS KERROVIT
PRODUCT PROFILE The product of kajaria is use in the following:- Wall Tiles. Floor Tiles. Kitchen Tiles.These tiles are in different designs, colors and size.
MARKETING STRATEGIC Provide our consumer with innovative products within easy reach. Focus on growing our core brands across categories, reaching out to new geographies, within and outside India and improve operational efficiencies by leveraging technology.
MAJARCOMPETITOR ORIENT SOMANY JONSHN VARMORA BELL
collection of datas primary data :- data is collected directly form the sources if information. eg. personal interview, survey, questionnaire etc. secondary data:-indirect information is collected eg. newspapers, journals, pamphlets, magazines etc.
Data analysis Representation I framed some common question to the respondents as follows:1.Do you use tiles?(a) yes=85% (b) no=15%
Q.If yes then which brand of tilesyou use(a) kajaria = 40%(b) johnson= 30%(c) Nitco = 20% Percent Use of Brand of Tiles(d) Others = 10% Kajaria Johonson Nitco Others 10% 20% 40% 30%
Q.Are you satisfied with kajaria product? (a) Yes = 75% (b) No = 15% (c) Can’t say = 10% Percentage Showing satisfaction of kajaria Product Yes No Cant Say 10% 15% 75%
Q Why do you use always Kajaria? (a) Quality = 40% (b)Cost = 10% (c)Innovation = 17% Percentage Useage of Kajaria Quality Cost Innovation Other (d)Other = 33% 33% 40% 17% 10%
Q.Have you ever used importedtiles in your project? (1) Yes = 13% (b) No = 87% Percentage Showing The Usage of Imported Tiles in Project Yes No
Q.Where would you like to use Kajaria’s imported Tiles? a) Commercial Project = 73% b) Residential Projects = 27%
Q.if yes, which imported tiles doyou use generally (a) Australian = 10% (b) Italian = 7% (c) Spain = 18% Percentage Showing Usage of Imported Tiles (d) Chinese = 52% Australia Italian Spain Chinese Others (e) other = 13% 13% 10% 7% 18% 52%
Q.How do you purchase KajariaTiles? a) From Dealer = 70% b) From Sales Man = 20% c) From Show Room = 10%Percentage Showing Purchase of Kajaria Tiles From Dealer From Sales Man From Show Room 10% 20% 70%
SWOT ANALYSISSTRENGTH1. consistent quality, low breakage ,2. Introduce about 350 design concept last year3. Increased manufacturing capacity
weakness Imported cheaper tiles from china Most of the Indian population is rural does not prefer tiles. Existing strong market of mosaic tiles.
opportunities More houses would be built in India in the next 10 year Customer moves in the kajaria brands. Houses , offices, mauls are generaly use tiles.
THREATS Increasing competetion form other brands. Strong supply chain management by competitors Strong marketing strategy by competitors by offering discounts. Any adverse change in government policies of export
Findings: Kajaria is India’s largest ceramic floor and wall tile manufacturer; its expanded capacity and improved capacity utilization provides attractive economies of scale. As a brand it has huge opportunities in market. The company is regarded as the most trusted and innovative brand by the people in India. Always providing a superior quality of service, a product that surpasses consumer expectations and a remarkable understanding of consumer choices.
SUGGESION Minimize the price level of tiles. Provide home delivery facilities, because of break-down the tiles. company should make strategies for middle class people.