38244892 ppt-of-kajaria2

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38244892 ppt-of-kajaria2

  1. 1. Lifestyles – and more………. Presentation OnMarket research and salespromotion of kajaria TilesCMD Global(Modinagar,up)
  2. 2. COMPANY PROFILE Mr.Ashok Kajaria (CMD). Kajaria ceramic was founded in 1988 and is based in New Delhi, India. The company today produces over33000 sq. mts. Of tiles every day. The company also distributes imported tiles of China, Spain and Italy there are two plants of kajaria In india 1. sikandrabad i.e. in u.p. 2. gailpur i.e. in rajesthan
  3. 3. About company& it’s division Kajaria ceramics Lmtd(KCL), it is an Indian based company which engaged in manufacturing of floor and wall tiles. It has the capacity of 18 million square meter per annum. It has around 800 dealers and sub dealers and it export its product to more then 20 counties across the world.
  4. 4. DIVISION KAJARIA KAJARIA CERMICS KAJARIA WORLD KERROG RESS KERROVIT
  5. 5. PRODUCT PROFILE The product of kajaria is use in the following:- Wall Tiles. Floor Tiles. Kitchen Tiles.These tiles are in different designs, colors and size.
  6. 6. MARKETING STRATEGIC Provide our consumer with innovative products within easy reach. Focus on growing our core brands across categories, reaching out to new geographies, within and outside India and improve operational efficiencies by leveraging technology.
  7. 7. MAJARCOMPETITOR ORIENT SOMANY JONSHN VARMORA BELL
  8. 8. collection of datas primary data :- data is collected directly form the sources if information. eg. personal interview, survey, questionnaire etc. secondary data:-indirect information is collected eg. newspapers, journals, pamphlets, magazines etc.
  9. 9. Data analysis Representation I framed some common question to the respondents as follows:1.Do you use tiles?(a) yes=85% (b) no=15%
  10. 10. Q.If yes then which brand of tilesyou use(a) kajaria = 40%(b) johnson= 30%(c) Nitco = 20% Percent Use of Brand of Tiles(d) Others = 10% Kajaria Johonson Nitco Others 10% 20% 40% 30%
  11. 11. Q.Are you satisfied with kajaria product? (a) Yes = 75% (b) No = 15% (c) Can’t say = 10% Percentage Showing satisfaction of kajaria Product Yes No Cant Say 10% 15% 75%
  12. 12. Q Why do you use always Kajaria? (a) Quality = 40% (b)Cost = 10% (c)Innovation = 17% Percentage Useage of Kajaria Quality Cost Innovation Other (d)Other = 33% 33% 40% 17% 10%
  13. 13. Q.Have you ever used importedtiles in your project? (1) Yes = 13% (b) No = 87% Percentage Showing The Usage of Imported Tiles in Project Yes No
  14. 14. Q.Where would you like to use Kajaria’s imported Tiles? a) Commercial Project = 73% b) Residential Projects = 27%
  15. 15. Q.if yes, which imported tiles doyou use generally (a) Australian = 10% (b) Italian = 7% (c) Spain = 18% Percentage Showing Usage of Imported Tiles (d) Chinese = 52% Australia Italian Spain Chinese Others (e) other = 13% 13% 10% 7% 18% 52%
  16. 16. Q.How do you purchase KajariaTiles? a) From Dealer = 70% b) From Sales Man = 20% c) From Show Room = 10%Percentage Showing Purchase of Kajaria Tiles From Dealer From Sales Man From Show Room 10% 20% 70%
  17. 17. SWOT ANALYSISSTRENGTH1. consistent quality, low breakage ,2. Introduce about 350 design concept last year3. Increased manufacturing capacity
  18. 18. weakness Imported cheaper tiles from china Most of the Indian population is rural does not prefer tiles. Existing strong market of mosaic tiles.
  19. 19. opportunities More houses would be built in India in the next 10 year Customer moves in the kajaria brands. Houses , offices, mauls are generaly use tiles.
  20. 20. THREATS Increasing competetion form other brands. Strong supply chain management by competitors Strong marketing strategy by competitors by offering discounts. Any adverse change in government policies of export
  21. 21. Findings: Kajaria is India’s largest ceramic floor and wall tile manufacturer; its expanded capacity and improved capacity utilization provides attractive economies of scale. As a brand it has huge opportunities in market. The company is regarded as the most trusted and innovative brand by the people in India. Always providing a superior quality of service, a product that surpasses consumer expectations and a remarkable understanding of consumer choices.
  22. 22. SUGGESION Minimize the price level of tiles. Provide home delivery facilities, because of break-down the tiles. company should make strategies for middle class people.
  23. 23. yo u an kT h

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