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Arab Youth Brand Survey

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Arab Youth Brand Survey

  1. 1. Arab youth brand survey <ul><li>Top 20 favorite brands </li></ul><ul><li>Top 20 least favorite brands </li></ul>Brand Perception Resource: Oobers
  2. 2. Top 20 Favorite brands
  3. 3. <ul><li>1) Zara. </li></ul><ul><li>“ Stylish and cool; everything I want is there.” </li></ul><ul><li>2) Gucci. </li></ul><ul><li>“ Good style and quality; pimpin’.” </li></ul><ul><li>3) Diesel. </li></ul><ul><li>“ Funky: stylish.” </li></ul>
  4. 4. <ul><li>4) Armani. </li></ul><ul><li>“ Classy, trendy; stylish.” </li></ul><ul><li>5) Nike. </li></ul><ul><li>“ Products are light and the designs are cool; nice clothes.” </li></ul><ul><li>6) Dolce & Gabana. </li></ul><ul><li>“ Good designs; stylish.” </li></ul>
  5. 5. <ul><li>7) Adidas. </li></ul><ul><li>“ Original and good quality; I’m really sporty and I like the products.” </li></ul><ul><li>8) Louis Vuitton. </li></ul><ul><li>“ Stylish, hip, fashionable; prestige.” </li></ul><ul><li>9) Sony. </li></ul><ul><li>“ High-quality; guaranteed to be the best.” </li></ul><ul><li>10) Puma. </li></ul><ul><li>“ Stylish; casual yet athletic.” </li></ul>
  6. 6. <ul><li>11) Virgin. </li></ul><ul><li>“ if you’re into gaming and music it’s the first place to go; you’ve got to love it.” </li></ul><ul><li>12) Chanel. </li></ul><ul><li>“ Simple, attractive, quality; elegant, stylish.” </li></ul><ul><li>13) Hummer. </li></ul><ul><li>“ It just rocks, like driving a monster.” </li></ul>
  7. 7. <ul><li>14) Mercedes. </li></ul><ul><li>“ Prestige; quality, power and style rolled up into one name.” </li></ul><ul><li>15) Hugo Boss. </li></ul><ul><li>“ casual but formal; high quality.” </li></ul><ul><li>16) Nokia. </li></ul><ul><li>“ Reliable; sturdy, credible, long-lasting.” </li></ul><ul><li>17) Ed hardy. </li></ul><ul><li>“ Best shirts; I love the caps.” </li></ul>
  8. 8. <ul><li>18) Massimo Dutti. </li></ul><ul><li>“ Nice shirts; has the best ties.” </li></ul><ul><li>19) Ray-Ban. </li></ul><ul><li>“ Always has been and always will be stylish.” </li></ul><ul><li>20) World of warcraft </li></ul><ul><li>“ It’s addictive and fun.” </li></ul>
  9. 9. Top 20 Least Favorite brands
  10. 10. <ul><li>1) KFC. </li></ul><ul><li>“ Too oily; sick.” </li></ul><ul><li>2) Motorola. </li></ul><ul><li>“ Bad battery; no good qualities’.” </li></ul><ul><li>3) IBM. </li></ul><ul><li>“ Bad quality, slow and does not last; too professional.” </li></ul>
  11. 11. <ul><li>4) Kia. </li></ul><ul><li>“ My grandmother could build a better car.” </li></ul><ul><li>5) Toyota. </li></ul><ul><li>“ Overrated.” </li></ul><ul><li>6) Reebok. </li></ul><ul><li>“ Cheep.” </li></ul>
  12. 12. <ul><li>7) LG. </li></ul><ul><li>“ Wears out and dies too soon.” </li></ul><ul><li>8) Daihatsu. </li></ul><ul><li>“ Old; can break down the second you buy it.” </li></ul><ul><li>9) Skechers. </li></ul><ul><li>“ Bulky.” </li></ul><ul><li>10) Naomi. </li></ul><ul><li>“ Vulgar; too wild.” </li></ul>
  13. 13. <ul><li>11) Hyundai. </li></ul><ul><li>“ Cheap.” </li></ul><ul><li>12) Ikea. </li></ul><ul><li>“ Too plain; every body has it.” </li></ul><ul><li>13) Honda. </li></ul><ul><li>“ Bad.” </li></ul>
  14. 14. <ul><li>14) Fair and Lovely. </li></ul><ul><li>“ Racist; doesn’t work.” </li></ul><ul><li>15) Siemens. </li></ul><ul><li>“ Pathetic; stupid phones.” </li></ul><ul><li>16) Acer. </li></ul><ul><li>“ It just feels cheep.” </li></ul><ul><li>17) Coca-Cola. </li></ul><ul><li>“ Too much gas; taste.” </li></ul>
  15. 15. <ul><li>18) Crocs. </li></ul><ul><li>“ Ugly; unfashionable.” </li></ul><ul><li>19) Nissan. </li></ul><ul><li>“ I simply don’t like them; they’re way too common.” </li></ul><ul><li>20) Ford. </li></ul><ul><li>“ Too American; terrible interiors.” </li></ul>
  16. 16. Thank You

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