Importance of content marketing is now more than ever before, thanks to the ceaselessly changing Google algorithms. Content marketing helps you in two major ways. First, it really does wonders in terms of building authority and reputation. Quality content helps you gain followers all over the world. And your webpage starts getting footfall, which makes it valuable in the eyes of Google. As a result, you get higher rank in search results. To make sure you yield best results, hire an SEO company like Oom.

1. Content Marketing for Start-Ups – Go Beyond the Basics
Content marketing has become more significant than ever, especially for the start-ups. But
what you achieve depends on how efficaciously you deploy it.
So, you own a start-up and seeking ways to lead your business to a growth path! SEO is
certainly a thing for you! Done rightly, it can bring in tons of targeted visitors to your website,
along with an improved search-engine ranking and brand image. And perhaps that’s why
demand for a reliable SEO company Singapore is higher than ever.
In fancy words, SEO is a gold mine for brands seeking growth opportunities on the Internet.
But it is not as easy as it sounds. A slew of your competitors, no matter what niche you lie in,
vying for the same thing you’re after – traffic, leads and brand awareness. Remember, gaining
your desired results largely depends on how creative and coeval you’re with your SEO and
marketing efforts. That same scattergun approach or shady hacks are no longer making any
impact, thanks to the ever-changing Google algorithms. You better dig the concept a bit deeper
and understand what modern SEO really entails. You need to understand that SEO now comes
as a result of great content marketing combined with quality search engine marketing.
Content Marketing in 2018
Let’s face it. No matter how updated you’re to the latest SEO techniques or how hard you try,
nothing gonna work if you fail to create impactful content, especially when you’re after organic
results.
The first thing that people notice is how mature and valuable your topic is. And then comes
your way of interpreting it. Your brand is noticed at the last, probably after the reader feels to
connect with you because of your good quality content. In short, it is the content that fetches
up results. Other Singapore SEO tactics just complement it.
You as a start-up, therefore, should focus on creating high-quality content. Instead of frequent
posting, your aim should be mature posting. Choose a radically different topic that you think
will be solving a problem for your target audience. Make it its best version with a careful
elaboration of each important detail. As per a well-known SEO agency, less is more when it
comes to content production.
Increase Content Promotion
Strategic content promotion to reach to your target audience is something you’ll ill-afford to
miss out on. This is what popular bloggers did to become what they are today. What they write
no doubt impress the audience, but the real effort is to make it reach to their targeted

2. audience. Increase your promotion. Use social media, paid promotion or guest blogging to
make your best-written content story of the day.
Importance of content marketing is now more than ever before, thanks to the ceaselessly
changing Google algorithms. Content marketing helps you in two major ways. First, it really
does wonders in terms of building authority and reputation. Quality content helps you gain
followers all over the world. And your webpage starts getting footfall, which makes it valuable
in the eyes of Google. As a result, you get higher rank in search results. To make sure you yield
best results, hire the best SEO company Singapore like Oom.
Tony Martin is the head content and digital marketing at Oom Singapore, a reliable Singapore
SEO company helping brands achieve online marketing objectives affordably.