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Revisiting a publishers manifesto


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Revisiting a publishers manifesto

  1. 1. Revisiting a publishing manifesto: what does the future look like for publishers? Sara Lloyd Digital Director Pan Macmillan TOC Frankfurt 2009 Image: John R Ehrenfeld
  2. 4. manifesto   • noun (pl. manifestos ) a public declaration of policy and aims.
  3. 6. <ul><li>Internet access fees: $25.8 Billion </li></ul><ul><li>Music: $2.3 Billion </li></ul><ul><li>Games: $1.8 Billion </li></ul><ul><li>Video Downloads: $353 Million </li></ul><ul><li>Mobile Email and Alerts: $1.3 Billion </li></ul>2007 Figures from Veronis Suhler Stevenson “Communications Industry Forecast” $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
  4. 11. Photo: Associated Press
  5. 12. Bricks and mortar illustration with numbers from BML
  6. 14. “ Kindle version of the book on top!” The Business Insider 16.09.09
  7. 15. “ Kindle verdict: nothing special” The Business Insider, 22.09.09
  8. 17. Nnnnngh?
  9. 18. “ This is the industrial revolution not the Russion revolution. It will happen over a matter of years not a matter of days.” Michael Bhaskar, Digital Editor (and ebook evangelist) Pan Macmillan “ This is the Industrial Revolution, not the Russian Revolution” Michael Bhaskar, Digital Editor
  10. 21. photo: dichohecho
  11. 24. the world according to…
  12. 25. the world according to…
  13. 26. the world according to…
  14. 29. 360*
  15. 30. “ … thinking of the problem as &quot;how do we get a textbook onto an iPhone&quot; is framing it wrong. The challenge is &quot;how do we use a medium that already shares 3 of our 5 senses -- eyes, ears, and a mouth -- along with geolocation, color video, and a nearly-always-on Web connection to accomplish the 'job' of educating a student.&quot; That's a much more interesting problem to me than &quot;how do we port 2-page book layouts to a small screen?” Andrew Savikas, O’Reilly TOC blog
  16. 35. &quot;We spend more time figuring out whether something is a good idea than we would have just trying it.&quot; Clay Shirky (on stage at NTC, April 2009)
  17. 36. Things you can learn from the music business (as it falls apart) The first rule is so important, it’s rule 0: 0. The new thing is never as good as the old thing, at least right now. Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late.  Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t. Seth Godin