Trade Digital: Trends and Thoughts<br />Michael Bhaskar, Profile Books<br />
First, some background...<br />
And some context<br />
Trend 1: Platform dominance<br />
Trend 2: Pricing changes <br />
Agency<br />Retail<br />
Trend 3: Apps that Work<br />
Trend 4: Paracontent<br />“Spreadable media is media which travels across media platforms at least in part because the peo...
Marketing becomes content<br />
Content becomes marketing<br />
Michael Bhaskar<br />michael.bhaskar@profilebooks.com<br />Digital Publishing Director<br />@ajaxlogos<br />
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Four trends in digital publishing

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Outlines the following trends: platform dominance; questions around pricing, in terms of downward pressure and foreign currencies; apps that work; what I call paracontent.

Published in: Education, Business
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Four trends in digital publishing

  1. 1. Trade Digital: Trends and Thoughts<br />Michael Bhaskar, Profile Books<br />
  2. 2. First, some background...<br />
  3. 3. And some context<br />
  4. 4. Trend 1: Platform dominance<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. Trend 2: Pricing changes <br />
  9. 9.
  10. 10. Agency<br />Retail<br />
  11. 11.
  12. 12. Trend 3: Apps that Work<br />
  13. 13.
  14. 14.
  15. 15. Trend 4: Paracontent<br />“Spreadable media is media which travels across media platforms at least in part because the people take it in their own hands and share it with their social networks.”<br />Henry Jenkins<br />
  16. 16. Marketing becomes content<br />
  17. 17. Content becomes marketing<br />
  18. 18.
  19. 19. Michael Bhaskar<br />michael.bhaskar@profilebooks.com<br />Digital Publishing Director<br />@ajaxlogos<br />

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