Why we do it this way...


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Our process in brief.

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Why we do it this way...

  1. 1. L o g o Developmen t P ro ce s s fo r Ci nc innati Insur an c e C om pa n ie s
  2. 2. ransform t “ The re are painte rs wh o tran sfo r m th e su n to a yel l ow sp ot, b ut t h ere are ot hers who, wit h t he “ he lp of the ir ar t and th eir intel l i g en ce, a yellow spo t in to th e s u n .” Pa b l o Pi ca sso id /logos brand
  3. 3. Naming a company, product or service is as much an art as it is high gloss. as it is a science; as much A logo needs to express more than just what your product or service does; it needs to amplify your value and clearly convey your character. Your identity is more than just a word. It is your power. At Welt, we follow a process that gives us the data we need to make “art out of science.”
  4. 4. We break down your product, until we have isolated every feature and benefit, in order to gain a clear understanding of who will find your product most beneficial. We research the competition. We have to know how you are the same, how you are different and what that will mean to your target market. We apply creativity to all of this information, in order to drag the… art out o f science.
  5. 5. Step 1 To start the project, the Welt Branding project team, including Brand Strategists, Project Managers, and Creative Developers, will host the members of the project team from the Cincinnati Insurance Companies for a Kickoff Meeting, in order to achieve the following: In o r d er t o m eet t he exp ec t a t i o n s o f t h e [1 ] C i nci nna t i I ns ur a nce C o m p a n i es, w i t h re s p e c t t o Define the purpose and motivation for initiating this change [2 ] Gain an understanding of past difficulties in using the company logo t he d evel o p m ent o f a new c o rp o ra t e l o g o , We l t [3 ] Develop strategy for implementing the logo change [4 ] Discuss function, parameters and specifications of logo use B r a nd i ng w i l l em p l o y t he fo l l o w i n g p ro c e s s :
  6. 6. Step 2: Identification & Research Welt Branding will perform a thorough analysis of current logos in the market place, in order to identify elements that should be avoided and/or elements that might provide a significant advantage for the Cincinnati Insurance Companies. Based upon research findings, Welt Branding will develop and distribute a comprehensive Brand Brief as a reference guide for everyone involved in the project. Step 3: Ideation Starting with the insights and discoveries gained from the Kickoff meeting and research process, our creative team will discuss possibilities and share experiences in order to build a common vision for the project. bot om l ne t i We love “great creative” and we measure “great creative” at the
  7. 7. Creation: The Creation stage is where the technique and talent of our Creative Team combine to produce images and icons that express who you are, what you stand for, and what you have to offer.
  8. 8. Step 5: Revision Welt Branding provides the opportunity for feedback and suggestions to identify any adjustments that are needed. Typically, this review will ensure that the chosen logo design meets the specifications. FTJ fund choice e compl tion
  9. 9. Step 6: Delivery Upon conclusion of the project, Welt Branding will provide the Art Files of the chosen logo design via CD-ROM or DVD. All right, title and interest in and to the entire design, composition, configuration, editorial, and graphic content of the Product and all advertisements and promotional materials developed by and for the Cincinnati Insurance Companies by Welt Branding, in connection with this Agreement and all copyrights, patents, trademarks, trade dress and trade secrets relating thereto (quot;Intellectual Propertyquot;) shall be and remain the sole property of Cincinnati Insurance Companies upon full and complete payment to Welt Branding. that’s gonna leave a