Resume Writing


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Resume Writing

  1. 1. Resume Writing © 2009 LaunchPad Careers, Inc. Presented by LaunchPad Careers
  2. 2. Overview <ul><li>Understand the purpose of the resume. </li></ul><ul><li>Learn the different parts of a resume and how to build an effective resume. </li></ul><ul><li>Recognize your transferable skills and how use to them to overcome common obstacles. </li></ul><ul><li>Use Web 2.0 to enhance your resume. </li></ul><ul><li>Learn how resumes are viewed by employers, and how you can get yours in front of the right people. </li></ul><ul><li>Avoid costly mistakes and red flags. </li></ul>© 2009 LaunchPad Careers, Inc.
  3. 3. Past, Present, and Future of the Resume <ul><ul><li>Standard resume is 1-2 page document showcasing professional, employment, and academic history. </li></ul></ul><ul><ul><li>Past: 1-2 page word processor document mailed or faxed to prospective employers. </li></ul></ul><ul><ul><li>Present: Pervasiveness of Internet brought online job boards and other Web 2.0 tools. </li></ul></ul><ul><ul><li>Future: Capabilities of the Internet will continue to change the way resumes are created, displayed, and transmitted. </li></ul></ul>© 2009 LaunchPad Careers, Inc.
  4. 4. The Resume of the Past <ul><li>1-2 page black and white document </li></ul><ul><li>Emailed, mailed or faxed to employers </li></ul><ul><li>Emphasized job duties </li></ul><ul><li>Written from perspective of what benefits the employee </li></ul>© 2009 LaunchPad Careers, Inc.
  5. 5. The Resume of the Future <ul><li>Web 2.0 document </li></ul><ul><ul><li>Features: presentations, videos, photos, and audio </li></ul></ul><ul><li>Created, updated, and distributed online </li></ul><ul><li>URL distribution: </li></ul><ul><li>Links to blog, social networks, and company sites </li></ul>© 2009 LaunchPad Careers, Inc.
  6. 6. Create a Successful Resume <ul><li>Be targeted. </li></ul><ul><li>Create separate resumes for different positions. </li></ul><ul><li>Be specific and unique when describing your personal brand and experience. </li></ul><ul><li>Double check for errors and omissions. </li></ul><ul><li>Always write from perspective of the employer: What’s in it for them? </li></ul><ul><li>Cover letters aren’t always necessary, but are good for interviews and hiring managers. </li></ul><ul><li>If you include one, be specific about how your qualifications are good match for that position. </li></ul>© 2009 LaunchPad Careers, Inc.
  7. 7. Anatomy of a Resume © 2009 LaunchPad Careers, Inc.
  8. 8. Anatomy of a Resume <ul><li>Contact Information </li></ul><ul><li>Title </li></ul><ul><li>Objective Statement or Summary </li></ul><ul><li>Professional Experience </li></ul><ul><li>Education </li></ul><ul><li>Additional Optional Categories </li></ul><ul><li>Keywords </li></ul><ul><li>Accomplishments </li></ul>© 2009 LaunchPad Careers, Inc.
  9. 9. Contact Information <ul><li>Name should stand out. </li></ul><ul><li>Ideal: In capital letters and larger font than rest of document. </li></ul><ul><li>Address </li></ul><ul><li>Format: Street address, city, state, zip code. </li></ul><ul><li>Home or Mobile Phone </li></ul><ul><li>10 digits with area code: 800.363.0307 </li></ul><ul><li>Email Address must be professional. </li></ul>© 2009 LaunchPad Careers, Inc.
  10. 10. Title <ul><li>Targeted title goes below contact information. </li></ul><ul><li>Example: If you’re applying for a position as a forklift operator, your title should say Forklift Operator . </li></ul><ul><li>Add an industry-related keyword to your title. </li></ul><ul><li>Example: If applying for engineering position at solar panel manufacturing company, “Design Engineer, Solar Technology.” </li></ul>© 2009 LaunchPad Careers, Inc.
  11. 11. Objective Statement <ul><li>Traditionally used to keep job seekers focused on their job search. </li></ul><ul><li>Trend is moving away from objective statements towards title statements and summary paragraphs. </li></ul><ul><li>If you include an objective statement, omit the title , and focus your objective on a specific position. </li></ul>© 2009 LaunchPad Careers, Inc.
  12. 12. Summary <ul><li>Summary is a concise statement that summarizes your experience, areas of expertise, professional and technical skills, and special distinctions. </li></ul><ul><li>Tips for writing winning summary statements: </li></ul><ul><li>Emphasize personal brand by summarizing value added skills, experience, and accomplishments. </li></ul><ul><li>List 2-3 specific skills that relate to the position. </li></ul><ul><li>Be specific about your strengths and accomplishments. </li></ul><ul><li>Show how you saved money, reduced costs, or increased sales. </li></ul>© 2009 LaunchPad Careers, Inc.
  13. 13. Professional Experience <ul><li>List employers, job titles, and dates of employment in reverse chronological order. </li></ul><ul><li>Format: Company, Job Title, Responsibilities and Accomplishments, and Dates. </li></ul><ul><li>Include brief description of responsibilities and scope of job. Keep it within 1-3 sentences. </li></ul><ul><li>Use bulleted format to list job responsibilities. </li></ul><ul><li>Begin each point with a strong action verb. </li></ul>© 2009 LaunchPad Careers, Inc.
  14. 14. Education <ul><li>Education section covers academic credentials and any education that would apply to job you seek. </li></ul><ul><li>Typically placed below relevant work experience. </li></ul><ul><li>Format: Name of institution, city and state; degree awarded with major and minor; date degree was awarded. </li></ul><ul><li>List degrees in reverse chronological order, with highest degree first. </li></ul><ul><li>Do not include incomplete degree unless you include an expected graduation date. </li></ul>© 2009 LaunchPad Careers, Inc.
  15. 15. Optional Categories <ul><li>List additional information at bottom of your resume. Only include items relevant to specific position. </li></ul><ul><li>Awards and Honors </li></ul><ul><li>Format: Award title, date, awarding organization. </li></ul><ul><li>Professional Development </li></ul><ul><li>Certifications, licenses, and memberships. </li></ul><ul><li>Volunteer Experience </li></ul><ul><li>Emphasizes key skills not shown in work experience. </li></ul><ul><li>Work Samples and Publications </li></ul><ul><li>Can help you build portfolio and enhance your personal brand. </li></ul>© 2009 LaunchPad Careers, Inc.
  16. 16. Keywords and Tags <ul><li>Keywords are search terms recruiters and hiring managers use to filter resumes. </li></ul><ul><li>Using the right keywords increases the chances of your resume getting seen. </li></ul><ul><li>Information employers look for in resume database search: keywords, titles, companies, education, location, compensation. </li></ul><ul><li>Keywords often originate from job description. </li></ul><ul><li>Identify critical keywords. Use them prominently and frequently. </li></ul>© 2009 LaunchPad Careers, Inc.
  17. 17. Tag, You’re It! <ul><li>Solar Project Construction Manager </li></ul><ul><li>Solar Project Construction Manager responsible for management of multi-disciplined construction </li></ul><ul><li>projects including Electrical, Roofing, Civil and Mechanical trades.​ </li></ul><ul><li>Responsibilities: </li></ul><ul><li>Solar construction projects from Pre-Construction Phase to Construction Phase to Project Close-Out Phase.​ </li></ul><ul><li>Tasks include managing multiple contractors, time schedules, and budget. ​ </li></ul><ul><li>Assists in the development of cost estimates .​ </li></ul><ul><li>Tasked with maintaining communications with customers and contractors .​ </li></ul><ul><li>Requirements:  </li></ul><ul><li>The right candidate will have at least 6+ yrs exp . as project manager working on solar energy projects.​ </li></ul><ul><li>Bachelors in Construction Management or Engineering or 6 yrs . direct project management experience required.​ </li></ul><ul><li>Experience managing new construction and major modifications on commercial/​industrial facilities.​ </li></ul><ul><li>Work on commercial solar panel installations is a plus. </li></ul><ul><li>Must be knowledgeable in state and city codes and regulations required by local building departments and safety OSHA requirements associated with construction.​ </li></ul><ul><li>Excellent written and verbal communication skills along with superb time management and project scheduling skills using MS Project or other scheduling software. </li></ul>© 2009 LaunchPad Careers, Inc.
  18. 18. Resume Formats <ul><li>Chronological </li></ul><ul><li>Functional </li></ul><ul><li>Technical </li></ul>© 2009 LaunchPad Careers, Inc.
  19. 19. Chronological Resume <ul><li>Chronological resume format provides your work history dating back from the present. </li></ul><ul><li>Briefly describes accomplishments and successes that support your summary statement. </li></ul><ul><ul><li>Stresses responsibilities, skills, and accomplishments. </li></ul></ul><ul><ul><li>The format calls attention to your recent job history and relevant experience. </li></ul></ul>© 2009 LaunchPad Careers, Inc.
  20. 20. Who Should Use Chronological? <ul><li>Most job seekers will be using the chronological format. </li></ul><ul><li>You are staying within specific occupation or industry. </li></ul><ul><li>You have steady work history with few gaps. </li></ul><ul><li>Your career shows steady growth and development. </li></ul><ul><li>You have relevant work experience to the position you are applying for. </li></ul><ul><li>You are applying to a traditional field (accounting, law, finance) or organization. </li></ul>© 2009 LaunchPad Careers, Inc.
  21. 21. Functional Resume <ul><li>Functional resume format stresses qualifications over specific employers and dates. </li></ul><ul><ul><li>Organizes information around specific skill sets and supports skills with accomplishments and experience. </li></ul></ul><ul><ul><li>Directs attention to functional skills, strengths, and qualifications. </li></ul></ul><ul><ul><li>Allows you to customize content to match job position. Not confined by chronological format. </li></ul></ul>© 2009 LaunchPad Careers, Inc.
  22. 22. Who Should Use Functional? <ul><li>Contract or 1099 workers. </li></ul><ul><li>You have a weak employment history. </li></ul><ul><li>You have unexplainable gaps in your employment history. </li></ul><ul><li>You are making significant career or job change. </li></ul><ul><li>You want to emphasize skills and abilities not used in recent experience. </li></ul><ul><li>You have held numerous positions in a short time frame. </li></ul><ul><li>You have been employed in highly technical positions. </li></ul>© 2009 LaunchPad Careers, Inc.
  23. 23. Technical Resume <ul><li>Technical resume format is designed to emphasize your technical skills and strengths. </li></ul><ul><ul><li>Lists computer, software, or specialized machinery knowledge early on. </li></ul></ul><ul><ul><li>Emphasizes hard skills over soft skills. </li></ul></ul><ul><ul><li>Focuses on Skills and Professional Experience sections. </li></ul></ul><ul><ul><li>Technical/Chronological vs. Technical/Functional </li></ul></ul><ul><ul><ul><li>Most technical resumes follow chronological format but include summary of skills at beginning of resume. </li></ul></ul></ul><ul><ul><ul><li>Use functional format if you’re a technical worker who’s mainly been hired for project-based or contract work. </li></ul></ul></ul>© 2009 LaunchPad Careers, Inc.
  24. 24. Build a Better Resume © 2009 LaunchPad Careers, Inc.
  25. 25. 3 Steps to Building a Better Resume <ul><li>Start with resume hub: an all-inclusive resume. </li></ul><ul><li>List all experience. Never send out this resume. </li></ul><ul><li>Create spoke resumes: offshoots of your resume hub. </li></ul><ul><ul><li>Target resume to match specific job categories. </li></ul></ul><ul><li>Do your research. </li></ul><ul><li>Customize and tailor your spoke resumes to job positions using keywords. </li></ul>© 2009 LaunchPad Careers, Inc.
  26. 26. Hub and Spoke Resumes © 2009 LaunchPad Careers, Inc. Example: Loan Officer Sales Loan Modifications Customer Service Hub Resume
  27. 27. Targeting Your Resume <ul><li>Black & Decker Staff Accountant </li></ul><ul><li>Job Description </li></ul><ul><li>Reconcile and analyze selected general ledger accounts and subsidiary ledgers. </li></ul><ul><li>Inter-company account reconciliations with U.S. and International affiliates. </li></ul><ul><li>Cross-train with other team members to understand key processes including: use of MFG/Pro, Hyperion, Corporate tax reporting, regulatory reporting and reconciliation with affiliates. </li></ul><ul><li>Work with Black & Decker Corporate Finance to understand and record the following types of charges: insurance, taxes, and payroll and legal fees. </li></ul><ul><li>Work with various functional teams to drive process improvements. </li></ul><ul><li>Customer </li></ul><ul><li>Qualifications </li></ul><ul><li>X amount of years experience as staff accountant reconciling and analyzing general and subsidiary ledger accounts (domestic & international) for manufacturing firm. </li></ul><ul><li>Certified in corporate tax reporting and Hyperion. </li></ul><ul><li>Selected numerous times by CFO to participate in corporate task force and project teams to drive process improvements. </li></ul><ul><li>BA in Finance from Wharton School of Business. </li></ul>© 2009 LaunchPad Careers, Inc.
  28. 28. Writing Your Resume <ul><li>Page length and design </li></ul><ul><li>Final resume document formats: Word .doc or .pdf </li></ul><ul><li>Free word processors </li></ul><ul><ul><li>Google Docs: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Free resume templates </li></ul><ul><li>Create online Web 2.0 resumes </li></ul><ul><ul><li>Recommended sites: and </li></ul></ul>© 2009 LaunchPad Careers, Inc.
  29. 29. Overcoming Obstacles and Objections © 2009 LaunchPad Careers, Inc. “ Every battle is won before it is fought.” – Sun Tzu, The Art of War
  30. 30. Baby Boomers <ul><li>Baby Boomers Applying for Jobs </li></ul><ul><ul><li>Overcoming Objections </li></ul></ul><ul><ul><ul><li>“ Older workers are more costly.” </li></ul></ul></ul><ul><ul><ul><li>“ Older workers need re-training and can’t learn new skills.” </li></ul></ul></ul><ul><ul><ul><li>“ Older workers are over-qualified and will get bored.” </li></ul></ul></ul><ul><ul><li>Advantages </li></ul></ul><ul><ul><ul><li>When writing your resume, emphasize your knowledge and experience. </li></ul></ul></ul>© 2009 LaunchPad Careers, Inc.
  31. 31. <ul><li>Military Transitioning to Civilian Workforce </li></ul><ul><ul><li>Overcoming Objections </li></ul></ul><ul><ul><li>“ Speak civilian, not military.” Translate military experience to understandable civilian qualifications. </li></ul></ul><ul><ul><li>Advantages </li></ul></ul><ul><ul><ul><ul><li>Modern and current skills and training. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ability to work in a team. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ability to adapt to change and handle pressure. </li></ul></ul></ul></ul>Military © 2009 LaunchPad Careers, Inc.
  32. 32. <ul><li>College or High School Grads without Work Experience </li></ul><ul><li>Overcoming Objections </li></ul><ul><ul><li>“ Recent graduates feel entitled in the work place.” </li></ul></ul><ul><ul><li>“ Recent graduates lack professionalism and strong work ethic.” </li></ul></ul><ul><ul><li>Advantages </li></ul></ul><ul><ul><ul><ul><li>Bring new ideas: Business thrives on innovation, so highlight your ability to apply new information and ideas to your work. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hard working: Younger employees take spirited approach toward work, staying up late or working on weekends to complete tasks. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Affordable: Show value you offer the employer, and what they stand to gain by hiring you over someone more established. </li></ul></ul></ul></ul>Recent Graduates © 2009 LaunchPad Careers, Inc.
  33. 33. Career Changers <ul><li>Job Seekers Who Are Changing Careers </li></ul><ul><li>Overcoming objections </li></ul><ul><ul><li>“ Has no experience.” Know and articulate transferable skills. </li></ul></ul><ul><ul><li>“ Why does this person want to leave their current field?” </li></ul></ul><ul><li>Advantages </li></ul><ul><li>Bring new and fresh perspective to the position. </li></ul><ul><li>Value added by bringing skills from other profession. </li></ul><ul><li>Other helpful tips </li></ul><ul><ul><li>Do your research and change your resume accordingly. </li></ul></ul><ul><ul><li>Emphasize accomplishments in your previous career and stress your transferable skills. </li></ul></ul>© 2009 LaunchPad Careers, Inc.
  34. 34. View from the Inside © 2009 LaunchPad Careers, Inc.
  35. 35. How Hiring Managers and Recruiters View Resumes <ul><li>Location: If address indicates you live too far away— SKIPPED . </li></ul><ul><li>Stability: Depending on position, if you appear to be a job hopper— SKIPPED . </li></ul><ul><li>Education: If the job requires a degree, and you don’t have one— SKIPPED . </li></ul><ul><li>Companies: Previous employers with recognizable names or brands stand out . Make sure company names and subsidiaries are listed prominently. </li></ul>© 2009 LaunchPad Careers, Inc.
  36. 36. Submitting a Resume <ul><li>Emailing your resume </li></ul><ul><li>Most effective and common means of submitting resume to employers and contacts. </li></ul><ul><li>Use standard file formats: Word .doc and .pdf </li></ul><ul><li>Be direct and clear in your subject line. </li></ul><ul><li>Include title of position, word “resume,” and keywords in email. </li></ul><ul><li>Electronic screeners </li></ul><ul><li>Crack the code by using keywords highlighted in job description. </li></ul><ul><li>Use keywords throughout your resume. </li></ul><ul><li>Prioritize keywords so that those most relevant to position are at the top. </li></ul>© 2009 LaunchPad Careers, Inc.
  37. 37. Posting Your Resume Online <ul><li>Job boards </li></ul><ul><li>Keep resume current and updated. </li></ul><ul><li>Avoid posting confidential resume. </li></ul><ul><li>Social networks </li></ul><ul><li>Make sure information on resume and public profiles are consistent and professional. </li></ul><ul><li>Consider creating a Web 2.0 resume that can be linked to your profile or sent out with a URL link. </li></ul><ul><li>Blogs and Websites </li></ul><ul><li>Control your professional presence online and be conscious of the image you are presenting to potential employers. </li></ul>© 2009 LaunchPad Careers, Inc.
  38. 38. Social Networks <ul><li>Great forums to promote your personal brand. </li></ul><ul><li>Join LinkedIn, add, and update work experience. </li></ul><ul><li>Keep profile information and resume consistent across multiple sites. </li></ul><ul><li>Provide link to Web 2.0 resume. </li></ul>© 2009 LaunchPad Careers, Inc.
  39. 39. Online Profile Development <ul><li>Apply same rules as posting resume online. </li></ul><ul><li>Use targeted approach emphasizing your personal brand. </li></ul><ul><li>List job titles. </li></ul><ul><li>Use keywords frequently and prominently. </li></ul>© 2009 LaunchPad Careers, Inc.
  40. 40. Blogs and Websites <ul><li>On your blog or website, have a section about your personal brand. </li></ul><ul><li>Increase exposure by linking your Web 2.0 resume. </li></ul><ul><li>Use Search Engine Optimization (SEO) to drive traffic to your profile and resume. </li></ul>© 2009 LaunchPad Careers, Inc.
  41. 41. Guidelines for a Well-Written Resume <ul><li>Use strong and concise language to communicate your skills and accomplishments. </li></ul><ul><li>Do not use personal pronouns: “I,” “me,” “my,” “our.” </li></ul><ul><li>Use professional language. Remove slang or localized terminology. </li></ul><ul><li>Shorten long and complex sentences. Leave out extraneous information. </li></ul><ul><li>Check grammar and spelling. </li></ul><ul><li>Beware of red flags. </li></ul><ul><li>Avoid other common mistakes. </li></ul>© 2009 LaunchPad Careers, Inc.
  42. 42. Resume Checklist <ul><li>Do you have a “hub” resume cataloging all of your marketable skills and experience? </li></ul><ul><li>Is your resume targeted to a specific job position? </li></ul><ul><li>Do you address the needs of the employer over your needs? </li></ul><ul><li>Does your resume sell your personal brand? Do you demonstrate where you can add value? </li></ul><ul><li>Does your resume include sufficient contact information including full name, address, phone number (cell phone number is ideal), and email? </li></ul>© 2009 LaunchPad Careers, Inc.
  43. 43. Checklist Continued <ul><li>Does the experience you listed support the claims you made in your summary and objective? </li></ul><ul><li>Does your resume include 10-20 keyword “tags” and strong action words? </li></ul><ul><li>Does your resume focus on results, tasks, and accomplishments? </li></ul><ul><li>Are your strengths highlighted early, prominently, and frequently? </li></ul><ul><li>Is the language professional, concise, and specific? </li></ul>© 2009 LaunchPad Careers, Inc.
  44. 44. Beware of Red Flags <ul><li>Grammatical and spelling errors. </li></ul><ul><li>Too wordy or too much information. </li></ul><ul><li>Irrelevant experience. </li></ul><ul><li>False claims and over-embellishment. </li></ul><ul><li>Inconsistent work history or unexplained career gaps. </li></ul><ul><li>Email address is too provocative. </li></ul>© 2009 LaunchPad Careers, Inc.
  45. 45. Any Questions? © 2009 LaunchPad Careers, Inc.