Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Published on
Marketing study performed for Citigroup by IDEO of Abdul Jaludi's winning idea from Citigroup's 200 year anniversary global future of banking challenge. Although IDEO estimated the idea is expected to generate approx $100 million in the first year, Jaludi received absolutely no compensation for coming up and refining the idea or for winning the contest which had over 65,000 participants.
Be the first to comment