Look Good When You're Googled

724 views

Published on

Tips for academics on how to create and optimize one's personal digital identity.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
724
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Look Good When You're Googled

  1. 1. Look GoodWhenYou're Googled: Creating and Optimizing Your Digital Identity 2014 ACRL New England Chapter Annual Conference Amanda Izenstark Reference & Instructional Design Librarian University of Rhode Island @znstrk #acrlnec2014
  2. 2. Why does this matter? You will be Googled (or Bing-ed, or DuckDuckGo-ed…) Why make it hard for your audience to find you?
  3. 3. How do you look online?
  4. 4. Things to Consider • Is it easy to find yourself? • Are you satisfied with what you see? • How easy is it to find your contact information?
  5. 5. Grab your device – let’s check! • Google & Google Image Search • Bing • DuckDuckGo
  6. 6. What did you find? • Is it easy to find the real you? • Are you satisfied with what you saw? • How easy was it to find your contact information?
  7. 7. CreatingYour Digital Identity
  8. 8. First, do no harm...
  9. 9. Hughes, M. (2013). US teacher suspended after racy Twitter photos - Telegraph. Retrieved from http://www.telegraph.co.uk/news/worldnews/northamerica/usa/9841119/US-teacher-suspended- after-racy-Twitter-photos.html
  10. 10. So when folks Google her? https://www.google.com/ #q=carly+mckinney
  11. 11. Maybe that’s a bit much…
  12. 12. ConsiderThis
  13. 13. Retrieved fromTwitter, 29 April 2014
  14. 14. Retrieved fromTwitter, 29 April 2014
  15. 15. Retrieved fromTwitter, 29 April 2014
  16. 16. ButYou’re Not a Robot
  17. 17. Retrieved fromTwitter, 7 May 2014
  18. 18. What to do?
  19. 19. SomeTips
  20. 20. From Gradhacker • Develop a personal brand –Same picture, same name, everywhere • “Be professional, be personable” ManageYour Digital Identity - http://www.insidehighered.com/blogs/gradhac ker/manage-your-digital-identity
  21. 21. Provide More than Facebook
  22. 22. EnhanceYour Image: Social Networks Twitter • Find & follow colleagues, classmates, committee members, etc. SlideShare, Prezi • Upload presentations, share them with colleagues around the world. • Embed presentations in other tools. LinkedIn • Professional social network. • Link to SlideShare,Twitter, others
  23. 23. Hands On Start a LinkedInAccount • www.linkedin.com Already have an account? • Log in – www.linkedin.com • Find someone at your table to connect with! Recommendation: Don’t have LinkedIn import your contacts.That can be kind of creepy.
  24. 24. EnhanceYour Image: AcademicTools Google considers these important, and prioritizes these in search engine results.
  25. 25. Google Scholar Citations • Connects you to your work in Google Scholar (including materials in your institutional repository) • Verified through your academic email address • Easily export your citations to a citation manager
  26. 26. Academic Social Networks These allow you to find, follow, and sometimes read papers from other researchers. • Academia.edu • ResearchGate
  27. 27. Social Media Data and More ImpactStory • Profile aggregates SlideShare views, citations, mentions in social media, etc.
  28. 28. Citation Managers with a SocialTwist Zotero • Make your profile and library public? Mendeley • Has groups to join and follow
  29. 29. Hands On
  30. 30. Set up a Google Scholar or ImpactStory Profile Google Scholar Citations • scholar.google.com/citations ImpactStory • www.impactstory.org
  31. 31. EnhanceYour Image: Advanced Level These tools allow you to create your own personalized portfolio for free (or relatively cheap): • Google Sites • WordPress • SquareSpace
  32. 32. Special Considerations
  33. 33. Authority Control Pick a name and stick with it - at least professionally. Use standardization tools • Like a DOI forYOU • ORCID iD – www.orcid.org • ResearcherID – www.researcherid.com
  34. 34. May Subd Geog Differentiate yourself from others by using a location in your tagline wherever possible. • State • City • Institution
  35. 35. Hands On
  36. 36. RegisterYour Name ORCID • www.orcid.org Already have an ORCID iD? Get an invitation to register for ResearcherID • www.researcherid.com
  37. 37. Homework: Optimize! • Connect with others • Add your SlideShare presentations to LinkedIn • Export your citations from Google Scholar to ImpactStory • Add your ORCID iD to ImpactStory
  38. 38. Special Note • It may take some time for Google to find your new information. • Google yourself periodically to see what’s there.
  39. 39. Questions? Comments?
  40. 40. Thank you! Amanda Izenstark amanda@uri.edu

×