Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Winner sponsorship proposals


Published on

The presentation details out dos & donts of a winner sponsorship proposals. For more information, log on to

Published in: Technology, Business
  • Be the first to comment

Winner sponsorship proposals

  1. 1. WinnerSponsorship Proposals Sponsorship Justified!
  2. 2. Agenda• Background• DOs & DON’Ts• Managing Sponsorship Proposals• Questions/Help
  3. 3. Background• Some common questions found with sponsorship seekers o How do I effectively communicate my need for sponsorship? o Who to contact for sponsorship? o What to offer to potential sponsors? o How to retain existing sponsors? o How do sponsors shortlist the proposals?
  4. 4. DOs & DON’Ts• Top Don’ts for a great sponsorship proposal o Should not be a copy & paste or search & replace or a generic document for all sponsors o Should not just include same benefits for all sponsors as different sponsors may have different sponsorship objectives o Should not just name sponsorship levels just like that by including “canned” set of benefits o Should not be just sent like emails without first speaking to brand/marketing team of sponsors o Should not be very large proposal as its difficult to read o Should not be sent to wrong person as its waste of time
  5. 5. DOs & DON’Ts (Contd.)• Top DOs for a great sponsorship proposal o Should be customized for every potential sponsor o Should address the marketing opportunity for potential sponsors o Should include custom leverage programs allowing sponsors to leverage sponsorship property for their sales & marketing campaigns o Should be sent after speaking with marketing/brand representatives o Should be a simple document, easy to read
  6. 6. Managing Sponsorship Proposals• Its very important to manage sponsorship proposal for every potential sponsors and keep a track• Following are key ideas for managing proposals in effective manner: o Easy to customize & change o Easy to track the customization o Easy to share o Easy to track the response on the proposals
  7. 7. Managing Sponsorship Proposals (Contd.)• Could the sponsorship proposal be managed online? o Depends o If online portal/website provides ways & means to do following: • Create quick custom proposals • Change easily • Share easily
  8. 8. Questions/Help• For questions or any help, log on to our website, and let us know.• Thank you!