Digital & Social Media Marketing Channels

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All the available web, mobile, social media marketing and communication channels. The costs, the vendors, best practices, value for your money, the KPIs and metrics.

Everything you need to know in order to add digital & social media channels into your marketing mix and budget.

Published in: Business, News & Politics

Digital & Social Media Marketing Channels

  1. 1. Innovation & Strategy C-level ProfessionalBusiness Strategy Mentorfacebook.com/TolisAivalislinkedin.com/in/Aivalistwitter.com/Aivalisabout.me/ΑivalisAPOSTOLIS AIVALIS
  2. 2. Online Marketing & CommunicationOPTIONS AVAILABLE, COST, BEST PRACTICES
  3. 3. SOCIAL MEDIASites allowing users uploadcontentYouTube, Flickr, SlidesharePinterest, LastFM, BlogpostWikipedia and more.
  4. 4. SOCIAL NETWORKSSites allowing users connectingwith others + post contentTwitter, Facebook, Google+Linkedin, MySpace, Foursquareand more.
  5. 5. SOCIAL MEDIAMARKETINGMarketing & Communicationactivities on social media &networks
  6. 6. ONLINE & INTERACTIVEMARKETINGMarketing & Communicationactivities on the internetWeb site, advertisingEmails, ecommerce and more
  7. 7. ONLINE MARKETINGToo many social media/networks
  8. 8. ONLINE MARKETINGToo many marketing goals
  9. 9. BrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublicRelations&MediaRelationsONLINE MARKETING
  10. 10. ONLINE MARKETINGSo what can I do and where?
  11. 11. ONLINE MARKETINGWho does what, how much?
  12. 12. ONLINE MARKETINGBest value for money?
  13. 13. ONLINE MARKETINGSnapshot of all availableoptions + best practices
  14. 14. COMMUNITY BUILDINGSocial Media
  15. 15. COMMUNITY BUILDINGLong term actionBased on content usageBuild communities & relationshipsSocial Media
  16. 16. COMMUNITY BUILDINGtype: servicewho: digital or ad agencyoffer: cost/month & cost/projectcost: 500$ - 20.000$Social Media
  17. 17. COMMUNITY BUILDINGBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X X XSocial Media
  18. 18. APPLICATIONS/ GAMESSocial Media
  19. 19. APPLICATIONS/ GAMESAd hoc or long term actionBuilding your brand valuesSupporting your target audienceSocial Media
  20. 20. APPLICATIONS/ GAMEStype: developmentwho: digital agency or freelanceroffer: cost/projectcost: 2.000$ - 50.000$Social Media
  21. 21. APPLICATIONS/ GAMESSocial MediaBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X
  22. 22. ADVERTISINGSocial Media
  23. 23. ADVERTISINGShort term actionSocial attributesDemographic + lifestyle targetingSocial Media
  24. 24. ADVERTISINGtype: media buying servicewho: media shop or YOUoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Social Media
  25. 25. ADVERTISINGSocial MediaBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X
  26. 26. ADVERTISINGSites & Portals
  27. 27. ADVERTISINGShort term actionContent + users targetingVisuals endorse creativitySites & Portals
  28. 28. ADVERTISINGtype: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Sites & Portals
  29. 29. ADVERTISINGSites & PortalsBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X
  30. 30. ADVERTISINGGoogle SEM
  31. 31. ADVERTISINGShort term actionSearch keywords targetingGoogle SEM
  32. 32. ADVERTISINGtype: media buying servicewho: SEM agency or freelancer or YOUoffer: per click (cpc), biddingcpc: 0,05$ - 5$Google SEM
  33. 33. ADVERTISINGGoogle SEMBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X
  34. 34. ADVERTISINGMobile
  35. 35. ADVERTISINGShort term actionContent + users targetingVisuals endorse creativityMobile
  36. 36. ADVERTISINGtype: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Mobile
  37. 37. ADVERTISINGMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X
  38. 38. WEB SITECreate & Update
  39. 39. WEB SITELong term actionSupports brand values, activitiesAllows products/services offeringCustomizationCreate & Update
  40. 40. WEB SITEtype: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$Create & Update
  41. 41. WEB SITECreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X
  42. 42. MICRO SITECreate & Update
  43. 43. MICRO SITEShort term actionSupports brand values, activitiesAllows products/services offeringCustomizationCreate & Update
  44. 44. MICRO SITEtype: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$Create & Update
  45. 45. MICRO SITECreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X X
  46. 46. OPTIMIZATIONSearch Engine (google)
  47. 47. OPTIMIZATIONAd hoc or long term actionOptimizes content, code, structureImproves Google visibilitySearch Engine (google)
  48. 48. OPTIMIZATIONtype: servicewho: SEO agency or freelanceroffer: cost/project or cost/monthcost: 500$ - 30.000$Search Engine (google)
  49. 49. OPTIMIZATIONSearch Engine (google)BrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X
  50. 50. BLOGCreate & Update
  51. 51. BLOGLong term actionArticles, indirect communication,building values, supportive contentAnonymityCustomizationCreate & Update
  52. 52. BLOGtype: servicewho: internet agency or freelanceroffer: cost/project & cost/monthcost: 1.000$ - 50.000$Create & Update
  53. 53. BLOGCreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X
  54. 54. APPLICATIONSMobile
  55. 55. APPLICATIONSAd hoc or long term actionSupports your operationsBuilding brand valuesMobile
  56. 56. APPLICATIONStype: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$Mobile
  57. 57. APPLICATIONSMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X
  58. 58. GAMESMobile
  59. 59. GAMESAd hoc or long term actionBuilding brand valuesEngagement through entertainmentMobile
  60. 60. GAMEStype: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$Mobile
  61. 61. GAMESMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X
  62. 62. SMSMobile
  63. 63. SMSAd hoc or long term actionPushImmediate direct informationMobile
  64. 64. SMStype: servicewho: mobile agencyoffer: cost/project & cost/smssetup cost: 500$+sms cost: 0,001+Mobile
  65. 65. SMSMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X
  66. 66. NEWSLETTERSEmail
  67. 67. NEWSLETTERSLong term actionRecurringNewsSupporting relationshipsEmail
  68. 68. NEWSLETTERStype: servicewho: digital agency or YOUoffer: cost/monthcost: 10$ - 500$Email
  69. 69. NEWSLETTERSEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X
  70. 70. VIRAL/CHAINEmail
  71. 71. VIRAL/CHAINAd hoc actionManipulationCrowd spreading the wordEmail
  72. 72. VIRAL/CHAINtype: servicewho: digital agencyoffer: cost/projectcost: 300$+Email
  73. 73. VIRAL/CHAINEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X
  74. 74. BULK/MASSEmail
  75. 75. BULK/MASSAd hoc actionDirect promotionDatabaseFast resultsEmail
  76. 76. BULK/MASStype: servicewho: digital agencyoffer: cost/monthcost: 10$ - 500$
  77. 77. BULK/MASSEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsΧ Χ X
  78. 78. SPONSORSHIPSWeb
  79. 79. SPONSORSHIPSShort term actionExploitation of a site/sectionEngaging content with brand valuesWeb
  80. 80. SPONSORSHIPStype: media buyingwho: digital agencyoffer: cost/monthcost: 3.000$+Web
  81. 81. SPONSORSHIPSWebBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X
  82. 82. CONTENTBranded
  83. 83. CONTENTShort or long term actionPublishing genuine content &entertainmentBranded
  84. 84. CONTENTtype: development & productionwho: digital agency & productionoffer: cost/projectcost: 10.000$+Branded
  85. 85. CONTENTBrandedBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X
  86. 86. CONTENTSeeding
  87. 87. CONTENTLong term action“Moderation” of reputationBlogs, forums, marketplacesSeeding
  88. 88. CONTENTtype: servicewho: digital agencyoffer: cost/monthcost: 1.000$ - 50.000$Seeding
  89. 89. CONTENTSeedBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X
  90. 90. MARKETINGAffiliate
  91. 91. MARKETINGShort term actionContent targetingPaid on results (action or acquisition)Affiliate
  92. 92. MARKETINGtype: media buyingwho: affiliate agencyoffer: cost/action(cpa)cost: 5$+Affiliate
  93. 93. MARKETINGAffiliateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X
  94. 94. Innovation & Strategy C-level ProfessionalBusiness Strategy Mentorfacebook.com/TolisAivalislinkedin.com/in/Aivalistwitter.com/Aivalisabout.me/ΑivalisΑΠΟΣΤΟΛΗΣ ΑΪΒΑΛΗΣ

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