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Innovative Business Model

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What is a business model? Is revenue model the same? What is innovation? How can you innovate on Marketing (product, price, placement, promotion)? How can startups innovate and disrupt markets and business models? Check more about our innovation services here: http://aival.com/services/startups

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Innovative Business Model

  1. 1. This document is proprietary & confidential information Innovate or die INNOVATIVE BUSINESS MODEL
  2. 2. This document is proprietary & confidential information Managing Partner, aival.com TOLIS AIVALIS facebook.com/TolisAivalis linkedin.com/in/Aivalis @aivalis
  3. 3. This document is proprietary & confidential information is it about a good idea? BUSINESS MODEL
  4. 4. I HAVE A GOOD IDEA!
  5. 5. I HAVE AN IDEA! It is not about the idea It is always about the execution!
  6. 6. SERIOUSLY! An idea worth zero Everyone has an idea People pay for results not ideas
  7. 7. IDEA vs EXECUTION Execution is everything Work! Make it happen!  Transform your idea into product  Transform your product into a scalable business  Do it amazingly faster, better, bigger
  8. 8. EXECUTING Execution means: Find a team Launch a product Unleash marketing Generate traction Make money Raise money Incorporate
  9. 9. EXECUTING Remember! 1. Team 2. Product 3. Marketing 4. Traction 5. Money 6. Company
  10. 10. This document is proprietary & confidential information is it about a great product? BUSINESS MODEL
  11. 11. I HAVE A GREAT PRODUCT!
  12. 12. I HAVE A GREAT PRODUCT!
  13. 13. I HAVE A GREAT PRODUCT! It’s not about the product Its about an innovative business
  14. 14. IT IS ABOUT THE BUSINESS Business means: A great team  So you can execute A must-have product  Which solves a problem A great marketing strategy  So you can reach people and generate traction An innovative business model  So you can be different
  15. 15. BUSINESS Remember! 1. Team 2. Product 3. Marketing 4. Innovative business model
  16. 16. This document is proprietary & confidential information what is this? BUSINESS MODEL
  17. 17. BUSINESS MODEL
  18. 18. BUSINESS MODEL
  19. 19. LEAN BUSINESS MODEL
  20. 20. BUSINESS MODEL IS.. How a business: Creates, delivers & captures..
  21. 21. BUSINESS MODEL IS.. Creates, delivers & captures: Consumers? Products? Locations? Money? Profits? Other?
  22. 22. BUSINESS MODEL IS.. Creates, delivers & captures: VALUE!
  23. 23. BUSINESS MODEL VALUE!
  24. 24. This document is proprietary & confidential information is it the same? REVENUE MODEL
  25. 25. REVENUE MODEL How a business makes: Money!  Revenue streams & sources  Price  Offers & discounts
  26. 26. Business model Generating value Revenue model Making money COMPARISON
  27. 27. BUSINESS MODEL
  28. 28. This document is proprietary & confidential information the basics BUSINESS
  29. 29. A BUSINESS
  30. 30. IT IS ABOUT THE BUSINESS Business mix: A great team  So you can execute A better product  So people must have it A great marketing strategy  So you can generate traction An innovative business model  So you can be different
  31. 31. YOUR TEAM Why team should be great? Most valuable asset! Amazing people you have fun with They create stuff They adapt They back you up Harder to find than money
  32. 32. BUT..
  33. 33. A GREAT TEAM You can’t make it happen alone You need experts help ‘One-man-show’ is a show not a business  You are not Super Man (sorry)
  34. 34. YOUR PRODUCT What is a better product? Pain killer Must-have Simple Valuable
  35. 35. A BETTER PRODUCT Solves a problem Focus on the user/customer’s problem  Not your product features Makes your target user/customer happy  Not your team happy
  36. 36. A BETTER PRODUCT Must have not good-to-have Pain & painkiller
  37. 37. A BETTER PRODUCT Simple! Easy Understandable Usable
  38. 38. A BETTER PRODUCT Valuable Looks Features Usability Availability
  39. 39. YOUR MARKETING Why this is so important? Product Price Placement Promotion
  40. 40. MARKETING Why this is so important? Product Price Placement Promotion Go To Market
  41. 41. 7,1
  42. 42. GO TO MARKET Is not wishful thinking! If just 1% of the market.. People would love to use us!
  43. 43. GO TO MARKET Is a solid strategy on how to: Attract & bring visitors Convert to subscribers Generate content Retain users Generate viral Convert to paid customers
  44. 44. GO TO MARKET
  45. 45. PROMOTION CHANNELS
  46. 46. DISTRIBUTION CHANNELS
  47. 47. STRATEGY WITH VALUE
  48. 48. This document is proprietary & confidential information what is innovative? BUSINESS MODEL
  49. 49. BUSINESS MODEL What is innovation? 1. Fight against change? 2. Following change? 3. Creating change? 4. Disrupting?
  50. 50. BUSINESS MODEL Innovation starts from mindset 1. Fight against change? 2. Following change? 3. Creating change! 4. Disrupting!
  51. 51. Business model Generating value Innovative business model Generating value Creating change Disrupting markets Transforming value chains COMPARISON
  52. 52. BUSINESS MODEL Innovation means: 1. Value 2. Disruption 3. Creativity 4. Transformation
  53. 53. BUSINESS MODEL On everything! 1. Product 2. Pricing 3. Placement 4. Promotion 5. Management 6. Methodology 7. Tools 8. Mindset
  54. 54. BUSINESS MODEL VALUE! on each one
  55. 55. BUSINESS MODEL TRANSFORM! each one
  56. 56. BUSINESS MODEL DISRUPT! each one
  57. 57. This document is proprietary & confidential information transforming industries BUSINESS MODEL
  58. 58. MAIL
  59. 59. TRADITIONAL MEDIA
  60. 60. RETAIL
  61. 61. EDUCATION
  62. 62. MUSIC
  63. 63. TELECOMS
  64. 64. PHOTOGRAPHY
  65. 65. ACCOMODATION
  66. 66. TRANSPORTATION
  67. 67. WHO’S NEXT? Many industries not disrupted yet! Energy?  User generated energy? Constructions?  3D printing? Real estate?  User bidding the prices? Cars  Self driving? Space?
  68. 68. This document is proprietary & confidential information innovating BUSINESS MODEL
  69. 69. INNOVATION M.I.T. says: ‘Ιt's important to innovate in areas where the competition is unable or unwilling to act.’
  70. 70. INNOVATION I would add: ‘..involve an entire new “ecosystem" in a way they might find it difficult to replicate’ ‘..and if they do.. they will validate your business and boost the market for you.’
  71. 71. EXAMPLE: APPLE
  72. 72. EXAMPLE: APPLE Apple has amazing Product (s) Distribution Pricing Promotion
  73. 73. EXAMPLE: APPLE Apple has amazing Product (s) Distribution Pricing Promotion Ecosystem!
  74. 74. This document is proprietary & confidential information innovation examples BUSINESS MODEL
  75. 75. INNOVATION On your product: Ready product Product on demand Custom product Crowd sourced product
  76. 76. INNOVATION On revenue models: A la carte Subscription Ads supported Free to premium Micro transactions All you can eat
  77. 77. INNOVATION On promotion: Paid media Crowd sourced & earned media Growth hacking Performance marketing
  78. 78. INNOVATION On distribution: Direct push (online/offline) Marketplaces (offline/online) Affiliates (offline/online) Pirates (offline/online)
  79. 79. INNOVATION Never forget: Add value!
  80. 80. This document is proprietary & confidential information summary INNOVATIVE BUSINESS MODEL
  81. 81. INNOVATIVE BUSINESS MODEL Mindset Value Disrupt & transform
  82. 82. WWW.AIVAL.COM
  83. 83. WWW.AIVAL.COM
  84. 84. This document is proprietary & confidential information Managing Partner, aival.com THANK YOU  TOLIS AIVALIS facebook.com/TolisAivalis linkedin.com/in/Aivalis @aivalis

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