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ROI on Digital & Social Media channels

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Focusing on results when using digital and social media channels for different marketing & communication goals & objectives. Learn more here: https://aival.com/services

- Which channels or tools generate the best R.O.I.?
- Which K.P.I.s we should measure and focus on?
- What are the conversion costs?

Published in: Marketing

ROI on Digital & Social Media channels

  1. 1. Best R.O.I. In digital & social media channels
  2. 2. photo Tolis Aivalis Managing Partner tolis@aival.com | @aivalis | facebook.com/TolisAivalis
  3. 3. KPIs? ‘important’ performance indicator
  4. 4. ROI? Return on investment return on ad spent OR value for money
  5. 5. Some KPIs for digital & social media
  6. 6. 1. Conversions Leads Installs 2. Brand awareness Reach Some KPIs
  7. 7. Example: best R.O.I. for leads
  8. 8. Generating leads with LinkedIn LinkedIn advanced search
  9. 9. Generating leads LinkedIn search
  10. 10. Generating leads with Slide Share Slide Share leads slideshare.net/lead-campaigns
  11. 11. Generating leads withTwitter ads Twitter lead ads
  12. 12. Twitter lead ads
  13. 13. Twitter lead ads
  14. 14. Generating leads with Facebook ads Facebook lead ads
  15. 15. Facebook lead ads
  16. 16. Facebook lead ads
  17. 17. Facebook lead ads
  18. 18. Facebook lead ads
  19. 19. 1. Twitter: $5-$23/lead 2. Slide Share: $8/lead 3. LinkedIn: $5/lead (Subscription cost/InMails available) 4. Facebook: $1/lead Generating Leads
  20. 20. 1. Twitter: $5-$23/lead 2. Slide Share: $8/lead 3. LinkedIn: $5/lead 4. Facebook: $1/lead Best R.O.I. for leads
  21. 21. Example: best R.O.I. for mobile installs
  22. 22. Generating mobile app installations with Facebook ads Facebook mobile install ads
  23. 23. Facebook lead ads
  24. 24. Facebook mobile install ads
  25. 25. Facebook mobile install ads
  26. 26. Generating mobile app installations with Google mobile ads Google mobile install ads
  27. 27. Google mobile install ads
  28. 28. Google mobile install ads
  29. 29. Generating mobile app installations withTwitter ads Twitter mobile install ads
  30. 30. Twitter mobile install ads
  31. 31. Twitter mobile install ads
  32. 32. Twitter mobile install ads
  33. 33. 1. Twitter: $9/install 2. Google: $4.5/click 3. Facebook: $2.2/install Mobile app installs
  34. 34. 1. Twitter: $9/install 2. Google: $4.5/click 3. Facebook: $2.2/install Best R.O.I. for mobile installs
  35. 35. Example: best R.O.I. for reach
  36. 36. Example: our brand is: A public figure or an artist or a politician
  37. 37. Reaching more people using Facebook Facebook page
  38. 38. The Facebook page
  39. 39. Facebook page reach
  40. 40. Facebook page reach
  41. 41. Reaching more people using LinkedIn LinkedIn pulse
  42. 42. LinkedIn pulse (blog posts)
  43. 43. The blog post
  44. 44. The LinkedIn pulse reality Reach 0.014% only!
  45. 45. Reaching more people with Quora Quora answers
  46. 46. Answering on Quora & becoming an authority
  47. 47. Quora answers
  48. 48. Quora answers the added value!
  49. 49. 1. LinkedIn: 0.014% 2. Facebook: 22% 3. Quora: more than 800%! Reaching more people
  50. 50. 1. LinkedIn: 0.014% 2. Facebook: 22% 3. Quora: 800% Reaching more people
  51. 51. 1. LinkedIn: 0.014% 2. Facebook: 22% 3. Quora: 800% + Better Google search result (Links building S.E.O.) + Conversions (+20% sales) Reaching more people
  52. 52. Summary
  53. 53. 1. Conversions Leads Installs 2. Brand awareness Reach Our ROI examples
  54. 54. Interested to learn more? → DigitalDiploma.knowcrunch.com
  55. 55. photo Tolis Aivalis Managing Partner tolis@aival.com | @aivalis | facebook.com/TolisAivalis

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